Title

Intelligent Pay-Per-Click Advertising with Bing and Yahoo!

Learn the most current and effective pay-per-click (PPC) advertising techniques on Yahoo! and Bing

3.38 (12 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Intelligent Pay-Per-Click Advertising with Bing and Yahoo!
791
students
2 hours
content
Nov 2015
last update
$19.99
regular price

What you will learn

Be able to create a profitable and successful PPC campaign

Understand Bing and Yahoo ads and create your first campaign

Use both Google Adwords and Bing keyword tools for keyword research

Optimize your PPC campaigns

Understand PPC marketing

Why take this course?

šŸš€ Bing & Yahoo PPC Mastery: Unlock Hidden Traffic šŸŒ

Welcome to the comprehensive guide to dominating PPC advertising on Bing and Yahoo! These search engines account for nearly a third of all search engine traffic, representing tens of millions of users. By mastering Bing Ads, you can capture a significant share of this untapped audience, driving traffic and sales to your business.

Why Bing and Yahoo?

  • Market Share: With Google dominating the search market, many businesses overlook Bing and Yahoo! However, these engines offer a substantial audience, especially among certain demographics that are often more valuable for certain industries.
  • Less Competition: On average, Bing Ads are less competitive, which can lead to lower costs per click and higher return on ad spend (ROAS).
  • Diverse Audience: Bing users tend to skew older, with higher disposable incomes, making them ripe for targeting specific products and services.

What You Will Learn:

  1. Building a PPC Campaign from Scratch: We'll start from the very beginning, guiding you through setting up your first campaign, ad groups, and ads.
  2. Keyword Research: Discover how to use both the Bing Ads keyword tool and Google's to find the most valuable keywords for your campaigns.
  3. Measuring Success: Learn how to track your campaigns' performance with the right metrics and understand what matters most for your business objectives.
  4. Campaign Optimization: Refine your campaigns for higher conversion rates and better profitability.

Course Benefits:

  • Practical, Actionable Content: This course is designed to be hands-on, ensuring you can apply what you learn immediately.
  • Bonus Resources: Receive a free $50 Bing Ads coupon to kickstart your campaign.
  • Lifetime Access: With lifetime access to this course and all future lectures and upgrades, your learning journey continues as the platform evolves.
  • Money-Back Guarantee: I stand by the quality of this course with a 30-day money-back guarantee if you're not satisfied.
  • Personal Support: Have questions? I'm here to help! You can reach out for assistance, and I'll do everything I can to support your success.

Take Action Now:

Don't let this opportunity slip by. With Bing and Yahoo's vast audience and less competition, you can gain a significant advantage over competitors. By investing in this course, you're not just learning about PPCā€”you're unlocking the potential to significantly increase your business's reach and revenue.

Click the "Take This Course" button to start your journey towards PPC mastery on Bing and Yahoo! The time to act is now. Every day you wait, you're missing out on potential traffic and conversions. Let's get started! šŸ’”āœØ

Our review


GroupLayout and Course Review:

Overall Course Rating: 3.45 out of 5 stars

Recent Reviews Summary:

Pros of the Course:

  • Clear and Understandable Instruction: The presenter communicates effectively, making lessons easy to grasp for beginners in pay-per-click (PPC) advertising.

  • Highly Recommended for Beginners: Particularly recommended for those new to PPC, providing a solid foundation in the basics of setting up PPC campaigns.

  • Good Starting Point for Bing & Yahoo Ads: Offers valuable insights for initiating campaigns with Bing and Yahoo, which are often overlooked alternatives to Google Ads.

Cons of the Course:

  • Limited Beyond Basics: The course content is currently perceived as basic, with users expressing a desire for more in-depth information on campaign optimization and real-world applications beyond blog writing.

  • Lack of Advanced Strategies: Users have indicated that additional coverage of strategies for e-commerce, especially with WordPress, and targeting foreign markets would be beneficial.

  • Instructor Feedback Suggested: Some users have provided detailed feedback suggesting improvements to the course. It is implied that the instructor should consider these suggestions to enhance the course content significantly.

  • Potential for Low Rating: One user rated the course very low, indicating that they feel their time was wasted and advise others to seek alternative PPC courses.

Additional Course Considerations:

  • User Engagement: It is clear from the reviews that users are engaged and looking to learn more. The instructor has an opportunity to respond to feedback and potentially improve the course experience.

  • Course Redo Possibility: There is a chance for the instructor to redo the course based on user feedback, which could significantly impact future students' experiences.

Final Verdict:

The PPC course presents a solid foundation for beginners in PPC advertising with clear instruction and practical insights into using Bing & Yahoo Ads. However, users are looking for more advanced content and applications that the current course does not fully address. If the instructor heeds the feedback and expands upon the course's limitations, it could be a very valuable resource for those looking to explore PPC further. For now, potential students should consider whether the basics covered align with their current knowledge level and if they are willing to supplement this course with additional learning to meet their more advanced needs.

Charts

Price

Intelligent Pay-Per-Click Advertising with Bing and Yahoo! - Price chart

Rating

Intelligent Pay-Per-Click Advertising with Bing and Yahoo! - Ratings chart

Enrollment distribution

Intelligent Pay-Per-Click Advertising with Bing and Yahoo! - Distribution chart
269510
udemy ID
27/07/2014
course created date
10/06/2020
course indexed date
Bot
course submited by