The Complete SEO Course From Beginner To Professional 2023

Under construction SEO course: added to most weeks: Grow with us!

4.64 (1339 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
6,758
students
15 hours
content
Mar 2024
last update
$84.99
regular price

What you will learn

Complete SEO training from an industry veteran with over 16 years experience

The modern strategies and tactics being used by big agencies and winning websites

An in-depth understanding of how search engines crawl, render and index websites

Modern techniques that can be applied to Wordpress, Shopify, Magento and popular content management systems

Best practise technical SEO so search engine can easily discover, understand and rank your pages

In-depth keyword research tools and techniques to discover new opportunities

How to optimise your on-page content to rank well in Google

Research your competitors strengths and weaknesses

How to forecast and assign a value to organic SEO traffic

Perform an SEO technical, content and link audit

Link acquisition through digital PR and link acquisition

Whitehat and blackhat SEO principles

Description

***This course is still under construction with new content being added most weeks, meaning you can get on board early at a reduced price!***


  • Do you want to learn Search Engine Optimisation (SEO)?

  • Are you struggling to get rankings and find reliable information online?

  • Working in digital marketing and want to take your skills to the next level?

Thank you for joining us as we build: The Complete SEO Course From Beginner To Professional (2023).


We've committed to making this the most comprehensive SEO course you'll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.

The course was designed from the ground up by Mark Williams-Cook, an SEO veteran with 17 years of agency experience getting rankings for clients such as Expedia, SEMrush, and Hitachi, training hundreds of people to do SEO at events such as BrightonSEO as well as building, ranking and selling his own web businesses.

Not only will you get an in-depth understanding of how search engines work but you'll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.


Who is this course for?

This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.

  • Digital marketers

  • Agency staff

  • In-house marketers / SEOs

  • Bloggers

  • Copywriters

  • Business owners

  • Marketing strategists


What does this course cover?

A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That's how you rank #1!

Technical SEO: We'll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.

Content SEO: You'll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.

Link building: Links are still one of the most important ranking factors in Google. We'll go through the details of different link-building strategies, tactics, and tools.


What tools do you cover?

In this course, we will give you an insight into using tools such as:

  • RankMath SEO Plugin

  • Screaming Frog

  • Sitebulb

  • SEMrush

  • Majestic

  • AlsoAsked

  • Keywords Everywhere

  • AnswerThePublic

  • Google Trends


Content

Why take this course and who is it for?

Course introduction

An overview of SEO

Search engine optimisation overview
Types of search result
Search engine algorithms
Mid-section quiz
Thinking like Google
The golden rule of SEO
End of section quiz

Crawling your own website

HTML, CSS and Javascript primer
View source and the DOM
Crawling and indexing
Mid-section quiz
The site: and intitle: operator
Anatomy of a web address

Crawling, indexing and domain basics

Installing Screaming Frog and running your first crawl
Crawling and rendering
HTTP response codes

HTTP response codes and redirects

Auditing status (response) codes
301 permanent redirects
301 redirect depth
302 temporary redirects
302 and 307 redirects
Soft 404s
503 Service Unavailable response code

Controlling crawling and indexing

Robots.txt introduction
User-agents
Crawling with different user-agents
Google Search Console introduction
Adding and verifying Google Search Console
URL Inspection Tool
Noindex tag

Managing crawl budget

Crawl budget
Crawl-delay and crawl speed
Robots.txt vs Noindex usage
Low-value pages and crawling

Auditing crawling and indexing

Testing robots.txt rules
Noindex and Robots.txt together
Quickly removing pages from Google
Advanced robots.txt
Auditing robots.txt coverage

Canonical tags

Canonical tags
When to use canonical tags
Other canonical tag uses
Canonical tag best practises
Internationalisation
Installing Sitebulb and running your first crawl
Auditing canonical tags with Sitebulb

Hreflang Tags

Hreflang tags
Hreflang tag best practise

Nofollow tags

Rel nofollow attribute
Types of rel nofollow

Page Experience

Speed, performance and UX
Mobile-friendly SEO
HTTPS
Implementing and checking HTTPS
Intrusive interstitials
Safe browsing
Safe browsing update
Real-time monitoring
Core Web Vitals
Lab testing Core Web Vitals
Field data and the CrUX report
Field data in GSC

Internal linking

PageRank and linking
Internal linking and anchor text
Auditing internal anchor text
Linking from important pages

Screenshots

The Complete SEO Course From Beginner To Professional 2023 - Screenshot_01The Complete SEO Course From Beginner To Professional 2023 - Screenshot_02The Complete SEO Course From Beginner To Professional 2023 - Screenshot_03The Complete SEO Course From Beginner To Professional 2023 - Screenshot_04

Reviews

ROWLAND
May 3, 2023
An articulate, warm, and knowledgeable instructor. Early days, but hopeful that this may be an excellent course. ?
Kon
April 29, 2023
This is the best SEO course on Udemy. Mark, the instructor, has the right tone of voice and teaching methodology that just makes his lessons so easy to understand. There is a logical flow from the first lesson all the way to the last. He nails it just right with giving you exactly what you need to know in order to make incremental advancement to the next lesson. This is a foundational course on SEO. You will learn the framework behind this subject that will prime you for any advance SEO topics in the future. Mark is an exceptional instructor. He is probably my favorite on Udemy. Wish he made more courses.
James
April 25, 2023
The course has been educative. I've learned things likes robots.txt, noindex tags, canonical tags, and tools like Sitebulb and Screaming Frog, which I knew nothing about at the beginning of the course. The course has also deepen my understanding about Technical and Content SEO and it has also stirred a desire to dig more into other things.
Adriano
April 24, 2023
Mark's course is, hands down, the best SEO course I've ever attended. Why? -no fluff, no "guru" stuff, no snake oil ninja stuff. INSTEAD. you'll get: plain English explanations, actual meaning and scope of SEO's best practices. -actionable insights and step by step procedures (using staple tools such as Screaming Frog, Sitebulb, and handy Chrome extensions) -Thoughtful insights of why SEO is relevant and how is evolving Only bear in mind that new content is being added from time to time (which means more lessons and learning). The only thing I'd say could be (slightly, as there's quite a lot already) improved is: having more hands-on tutorials/guides (especially on the technical side).
Aakash
April 18, 2023
Making a note of everything so far really enjoying my learning just hoping I can use it on my YouTube and Instagram accounts and it helps me grow.
Gemma
April 17, 2023
I had limited knowledge of SEO and this course has really helped fill in gaps in my knowledge by explaining key concepts and terminology at a pace and in a way that was easy to understand. The course has helped me to gain the confidence to have conversations about SEO with colleagues and developers. Thank you for making this course available to people like me who had recently been made redundant - it has been hugely helpful.
Mary
April 14, 2023
Mark explains everything so well. I had been searching for a course like this for so long and I couldn't find any. I wanted someone to explain all the basics thoroughly and he does this so well. He said something that caught my attention, which is when the basics are well-studied, you can come up with unique strategies no one has ever thought about before, and that's exactly the way I think! He is officially my favorite tutor :D
Preeti
April 12, 2023
It's a great course and everyone can learn something new from this. Mark has a great style of teaching where he breaks down concepts in a simple and easy-to-understand manner. I love how he gives a lot of examples and explains things in-depth. It was an amazing course.
Angus
April 10, 2023
Really good course. Well structured and clearly presented information on lots of aspects of SEO. How to do it, why we should do it, common pitfalls, useful tools that can be utilised and practical, actionable advice. Recommended.
Mohammad
April 5, 2023
Amazing Course that explain how search engine do crawling and indexing and what's conside as a hint or directive to search engine with a lot of real cases and how we can solve it by managing crawling and indexing. It's amazing lectures
Hameedullah
April 1, 2023
i just watch 2 lectures but in just 2 lectures he gave me a lot of information so excited to watch the rest
GOH
March 28, 2023
I find that it goes in very deep about what SEO is all about, but it doesn't really go that deep into how to build links with brands that are of a higher pagerank
Monty
March 20, 2023
I'm currently a Junior SEO at a Digital Agency, and I've got to say this course has been an Excellent start. Mark goes into all the necessary details of Technical SEO and managed to fit everything you really need into short lectures in each section. The resources provided are great and offers extremely useful Chrome extensions for auditing websites. Looking forward to more of the Creative SEO lectures expected in the coming months!
Chelsea
March 15, 2023
This course on SEO was perfect for me! More so than I was expecting! I bought this course a while back because I've started my own Web Design business, and I needed more training on SEO. I'd known a little about it, and the acronym gets thrown around an awful lot in the marketing world. But ultimately, I was a complete newbie to all of it. I finally sat down last week to deep dive on this course, and was pleasantly surprised not only by the depth of the content (so helpful!), but also the delivery of it. Mark speaks so well, and has the perfect pace for my learning style. I have combined ADHD, so I usually pop most course instructors on 2x speed because I often get too impatient, haha. But Mark cuts to the chase without coming across as too rushed, or failing to explain complex issues well. I have so much to go and action on both my client's, and my own website now! And I know I'll be coming back to this course for refreshers often. Thank you so much!
sharon
March 14, 2023
Geweldige cursus en zou het 100% aanraden. Je gaat diep in op de stof en ik kan nu zeker mee praten als het gaat om deze punten. Soms had ik graag willen zien hoe ik bepaalde problemen zelf kon aanpakken inplaats van het doorgeven aan de website ontwikkelaars, dat is iets wat ik wellicht mis. Verder denk ik denk dat de One-page SEO een leuke en goede maar nog relatief korte toevoeging is aan de cursus. Deze punten nemen niet weg dat het echt al super was. Zeker doen je zal er geen spijt van hebben!

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Related Topics

2090394
udemy ID
12/16/2018
course created date
5/22/2022
course indexed date
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