Complete Guide to Retargeting on Google, Facebook & YouTube

What Is Retargeting & How You Can Use It In Your Business To Get More Sales And Leads From Your Past Website Visitors

4.35 (21 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Complete Guide to Retargeting on Google, Facebook & YouTube
197
students
1.5 hours
content
Aug 2017
last update
$49.99
regular price

What you will learn

At the end of the course, you will learn how to build campaigns from scratch.

You will also learn how to run retargeting ads across MULTIPLE platforms - Facebook, Google and YouTube - the power comes when you use ALL 3 platforms in harmony together.

Why take this course?

**This Course Is BRAND NEW**

Ever wondered how businesses do such clever retargeting?

Want to learn how to retarget across MULTIPLE platforms? Retargeting on multiple platforms is extremely powerful. 

After all, that is how your customers behave online - we live in a multi platform world where people research on multiple platforms and multiple devices. 

This is your chance to learn from someone who implements those exact campaigns?

My name is Ilana Wechsler, and I run a dedicated PPC agency. We specialise in ONLY PPC - so that means we are masters at our craft. 

I also teach in-person at Sydney University (in Australia) - so I am also a teacher on this subject.

So here is your opportunity to learn from someone who not only does this for a living, but also teaches this subject.

What is Retargeting?

As you most likely know, most websites only get leads and sales from 5% of all their traffic. So, what about the remainder 95% of the traffic that comes to your website. 

Retargeting is a great way to re-engage your past website visitors to entice them to come back again and again, and hopefully buy.

There is a reason SO many businesses do retargeting.... because it works. AND, it usually yields the highest Return On Investment.

So, if you want to learn how to run PROFITABLE retargeting campaigns, then this course is for you.

In This Course, You Will Learn:

The EXACT process we use to create retargeting campaigns for our clients. 

We assume no knowledge at all, so we walk you through the basics.

You will learn:

  1. What is retargeting (or otherwise known as remarketing)?
  2. What is the best place start?
  3. How to set up all the tracking so I can be sure I know what is working and what is not?
  4. How to create retargeting campaigns in AdWords, Facebook AND YouTube.
  5. Step-by-step, live walk-throughs how to do implement the campaigns the RIGHT way.
  6. How to be sure you are NOT showing ads to people who have already purchased (classic mistake!).
  7. And LOTS more

So, if you are looking at becoming a master at Retargeting, then this course is for you.

-----------------------------------------------------------------------------------------------------------------------------------------------------------

This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.

Click Enrol Now to access the course instantly.

And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.


Content

Introduction

Introduction To This Course
Planning Your Retargeting Campaign
What Are Remarketing Lists? We Cover The Basics
Exercise: Plan Your Retargeting Campaign

Linking Google Analytics To AdWords

Introduction To Linking Analytics To AdWords - Why and What is it?
Live Walkthrough: How To Link Google Analytics To AdWords
Live Walkthrough: Creating Audiences In Analytics To Use In AdWords Remarketing

Google Tag Manager - Using Tag Manager to House All The Tracking Codes

Live Walkthrough: How To Create A New Google Tag Manager Account?
Live Walkthrough: How To Add Analytics Code To Your Website Using Tag Manager
Live walkthrough: How To Add AdWords Conversion Tracking To Website Using GTM
Live Walkthrough: How To Upload the Facebook Pixel To Your Website Using GTM

Creating A Retargeting Campaign In Google AdWords

Live Walkthrough: How To Create Your Remarketing Tag
Live Walkthrough: How To Create Your First Remarketing List
Live Walkthrough: How To Create Other Remarketing Lists
Step By Step Walkthrough: How To Create A Retargeting Campaign in Google AdWords
Live Walkthrough: How To Exclude People Who Have Already Purchased In Campaigns
Don't Miss This Gotcha: Incorporating Exclusions In Your RM Campaign.
Walkthrough: How To Add In The Exclusions In Your Remarketing Campaign

Creating Retargeting Campaign in Facebook

Creating Your Ad Account
What Is The Facebook Pixel & Why Do You Need It
Creating The Facebook Pixel
Creating Your First Remarketing List
Live Walkthrough: Creating Remarketing Lists By Duration
Live Walkthrough: How To Create A Custom Conversion To Optimize Your Campaign
Live Walkthrough: How To Create A Remarketing Campaign Using Power Editor

Creating Retargeting Campaign in YouTube

Live Walkthrough: How To Link Your YouTube Account To AdWords
Live Walkthrough: How To Create A YouTube Remarketing List
Live Walkthrough: How To Create RM Lists Of Certain YouTube Videos Watched
Live Walkthrough: How To Create A Remarketing Campaign In YouTube

Screenshots

Complete Guide to Retargeting on Google, Facebook & YouTube - Screenshot_01Complete Guide to Retargeting on Google, Facebook & YouTube - Screenshot_02Complete Guide to Retargeting on Google, Facebook & YouTube - Screenshot_03Complete Guide to Retargeting on Google, Facebook & YouTube - Screenshot_04

Reviews

Al
March 1, 2021
Great course, just wished it were updated with the Google Ads and new versions of FB and YouTube screens.
Jen
June 5, 2020
I liked the course but I am a little concerned that it may be outdated at this point with its graphics & where to find things. I probably would not have purchased it if I knew it was older
Marshall
October 7, 2019
Amazing course! I loved the detailed information and walk-throughs that helped to reinforce what I was learning. I didn't originally search for this course on Udemy. I actually saw an ad by Ilana while I was watching YouTube. And through further research, I found that she was a Udemy instructor! I'm very thankful and grateful for this powerful information. This course has definitely exceeded all expectation and filled in a lot of gaps in my understanding of Google Adwords, YouTube, and Facebook. Thank you Ilana!
Samuel
September 3, 2018
I haven't learned anything new yet... I understand the principles of retargeting, but I got this course bc there wasn't anything that showed me the specifics of how to link the systems yet

Charts

Price

Complete Guide to Retargeting on Google, Facebook & YouTube - Price chart

Rating

Complete Guide to Retargeting on Google, Facebook & YouTube - Ratings chart

Enrollment distribution

Complete Guide to Retargeting on Google, Facebook & YouTube - Distribution chart
1257120
udemy ID
6/17/2017
course created date
2/12/2022
course indexed date
Bot
course submited by