Competitor Analysis - Research Rivals and Influence Markets

The 4 Step Plan to Researching Your Competition – Lift the Lid on Your Market to See What’s Working – Right Now!

3.40 (64 reviews)
Udemy
platform
English
language
Strategy
category
instructor
Competitor Analysis - Research Rivals and Influence Markets
3,030
students
34 mins
content
Nov 2019
last update
$24.99
regular price

What you will learn

How to Research YOUR Competition

Identify WHO your main competitors are

Employ techniques to "keep an eye" on your competitors and GATHER data about them

Use similar techniques to LEARN about your competitors' customers

Analyze this data to CREATE summary profiles of your major competitors

Assess the data you collect in comparison with "your own company" in order to understand your own STRENGTHS and weaknesses

Identify potential opportunities - where you can STAND OUT from your competition

Market Research

Competitor Analysis

Customer Research

Why take this course?

How To Research Your Competition And Dominate The Market


In today’s ever-changing business landscape – researching your competition is not only needed, it’s a MUST…

Imagine, if you could lift the lid on your market, right now – seeing clearly, what’s working and what isn’t.


  • You could KEEP tabs on all your competitors … seeing their "most valuable" traffic and customer sources.

  • You could SEE, swipe, and model as your own – the "most profitable" content, campaigns and ads in your market or industry.

  • You could ACCESS your competitor’s customers, clients, and visitors – turning them into dedicated "FANS" of your own products or service.


If you had access to all this "insider market information" and more, do you think it could HELP you in your business?


Here’s Why You Need to Know What Your Competition Is Up To …


For instance,


If you can see what keywords and targeting bring your competition the most traffic, visitors, and conversions – this alone would "save you countless hours" of wasted time and energy.


No more wasting your valuable effort and energy targeting keywords, markets, and trends … that simply won’t convert for you.


Let’s suppose for a moment,


You can SEE ALL the ads your competitor has ever run … and you notice one of their ad campaigns has been running for six months or more – now, this could mean one of two things!


  1. They like wasting money on ads that don’t work.

  2. They have an ad that’s working … or they wouldn’t be running it for this long.


My guess is number 2 – what would you say?


How Competitor Analysis Help’s Your Business


  • What Sets You Apart – You can "uniquely fulfill" the needs of your market in a way that no one else is currently doing it.

  • Avoid Doing What's Been Done Knowing what your competitors are doing is a great way to make sure you don't do something that's already been done.

  • Know Your Strengths and Weaknesses Through comparison with your competitors, you can understand which "natural strengths" you can play to for an advantage, as well as which areas need improvement.

  • Identify Opportunities If you know what your competition is (and isn't) doing, you can "find gaps" where they're not meeting the needs of the market.

  • Find Ideas "Learn from your competitor's mistakes." Take note of your competitor’s successes and failures, analyzing these successes and failures for wisdom you can use in your own business.


Deep Dive into Your Market


Competitive analysis is about knowing your competition and their customers … knowing your competitors well, helps you know your own business better.


You can better understand why your customers choose you over the competitors – and how you can further appeal to those customers.


Think of your competition as the "profitability test" for your market.


Deep diving into your market gives you a CLEAR MAP – something you can then follow for your own business success.


  • Find out what’s working best, so you can emulate and apply it.

  • Find out what’s not working, so you can avoid it.

  • Find out what your competition is missing, so you can fill that need or gap in the marketplace.


Jim Rohn once said: "Success leaves clues. Be a better observer of the winners and the losers, those who are doing well, and those who are falling behind. Take mental notes and say: ‘I’m going to adjust what I’m doing based on what I see."


Now …


If you’re thinking, "This ALL sounds great, but where do I start?


Competitive Analysis is a complex and time-consuming process, right! …


Then you need this course …


Competitor Analysis - The 4 Step Plan to Researching Your Competition


In this course, you'll learn much more than just what's happening in your market.


This "Competitor Analysis Course" WALKS you through the 4 main steps and challenges of researching your competition.


Discover how to gather as much information and intelligence as possible on your competition …


Analyze this data and then compare it to your own business …


… Allowing you to then make the most profitable, precise and dominating business changes possible.


This easy to follow "four-step process," helps you keep an eye on your competition and a finger firmly on the pulse of your market.


Never miss a thing – ever again …


The Four Steps Are:


  • Step 1: Gather Competitor Data. In this step, you'll identify who your competitors are, what information you need to gather, and how best to do it.

  • Step 2: Research Your Competitor's Customers. You'll learn as much as possible about your competitor's customers – so you can better understand their needs.

  • Step 3: Analyze Your Competitive Data. This stage is where you take all of the data you've gathered, and analyze it in terms of strengths and weaknesses.

  • Step 4: Assess Your Competitive Standing. Here, you'll assess the results of your analysis and where there are opportunities for your business, comparing yourself to your competition.


This "Competitor Analysis Course," gives you the tools and skills NEEDED to deep dive into any business, market, audience, or customer base, you like.


By the Time You Finish This Course


You will have:


  • Identified who your MAIN competitors are.

  • Employed techniques to "keep an eye" on your competitors and gather data about them.

  • Used similar techniques to LEARN about your competitor's customers.

  • Analyzed this data to CREATE summary profiles of your major competitors.

  • Assessed the data you gathered in "comparison with your own business" – in order to understand your own strengths and weaknesses.

  • Identified potential opportunities – where you can STAND OUT from your competition.


If you understand the "easy to follow 4-step process" in your "Competitor Analysis Course" and put it into practice … you too can fully research your competition – and maybe even dominate your market?


Don’t delay it, join this course today, and let your competitive research begin.


Really, the last thing you need is your competition joining this course before you – and getting to know all about you FIRST.


Join up today to lift the lid on your market – you'll be glad you did!


Screenshots

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Reviews

Robin
May 30, 2023
I found the content was nothing new nor inspirational. The presenter spoke with such a monotone voice and speed that it was making me tired.
Annirban
November 17, 2022
Good for beginners, but could have covered more information on how and where to search for competitors' information (apart from the known companies). Also would be great if this was touched on from the IT field perspective as well. Would love to learn the advanced courses related to the IT field.
Amanda
January 19, 2022
It is a great course. Very clear, completed with the materials, cheat sheet, and analysis tools information are very helpful
Souhardya
May 9, 2020
It was good. A small suggestion would be to include some examples from real world if possible or create some dummy examples of market research in the resources section.
Karim
April 19, 2020
It is a great match for me, as it is highlighting key components in competitor research and analysis that would help marketing campaings and directions.
Renato
February 28, 2020
I had bigger expectations, I've found contents are quite obvious, and the narrating voice is the less engaging I've heard. Sorry, I fall asleep twice in 20 minutes listening to it.
Chris
November 14, 2019
This course - very short - says there are four stages in Competitor Analysis. Other sites say 5 or 7 or more so I am wondering what has been missed out. I have had a look at the resources so far - they're good BUT what I would like to have seen is: 1. An introductory lecture introducing the Instructor (he has a facebook and Linked In presence so why not show it?) 2. Screenshots or real time use of some of the online tools mentioned in the resources. It's early stages yet BUT the Instructor seems half asleep! That's why for a course such as this it's important we know more about the Instructor and he injects a lot more dynamism into his presentation. I will update this when my posts in the Q/A section have been responded to and as I progress in the course. UPDATE I have now finished the course. The graphics are good and the pace of delivery is idea for those whose first language is not English. However there is so much more that could be done with this course - it could easily be ten hours or more. BUT....... I enrolled for free and it may well be argued that as this is free then this is a 'taster' - in which case it's good. Nonetheless my original comments stand: a. more about the Instructor b. more dynamism c. use colour! in graphics d. real life examples e. show us you (Instructor) using some of the social media links f. bonus lecture telling us about Digital Dons.... For 34 minutes, given the amount of resources, not bad.... ANOTHER PLUS POINT: Responds quickly to points/questions in the Q/A section

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2569068
udemy ID
9/20/2019
course created date
11/2/2019
course indexed date
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