4.35 (30 reviews)
☑ Rank over your competitors on Google
☑ Get higher conversion rates in PPC (Adwords, Yahoo Ads, YouTube) using your competitor data
☑ Track everything your competitors are doing online
☑ Find what PPC keywords are providing your competitors with the most revenue.
☑ Improve your strategy & online marketing efforts to increase sales & ROI
☑ Save time & money by understanding what is working for your competitors
☑ Proactively monitor new competitors strategies & adapt to them
After taking this course - you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.
This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analyzing that data to your advantage.
Why take this course?
A few more reasons why you should take this course!
There are many advantages to learning about what your competitors are doing, especially in this course as it covers EVERY LITTLE aspect of the subject. Here are a few more advantages:
Are there any prerequisites?
There are NO prerequisites to taking this course. You don't need to know code,or have any digital marketing experience to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.
Material & Follow-up
Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge. (Just post your questions in the discussion board and they will be answered within 1 day)
This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert in dissecting your competitors and using their data to beat them. Competitive analytics and competitive analysis tools have long been a best kept secret by digital marketers, however in this course they are all explained in detail.
Hope to see in the course! :-)
Keyword Research Guidelines
Brand Name Keyword Research
SEO Keyword Research
SEM/PPC Keyword Research + Cost Analysis
Tools for Competitive Keyword Research
Setting up pro-active alerts to monitor news & press releases
Tools for Quick Brand Monitoring & Spying
Keep an eye out on new trends in your niche!
SEO Monitoring Automation & Analysis
Checking speed and mobile friendliness scores
Part 1 | Check your competitors site health (onsite SEO + Overall health)
Part 2 | Check your competitors site health (onsite SEO + Overall health)
Start tracking your competitors SERP movements & backlinks
SEM/PPC Monitoring & Analysis
Cost Analysis & Estimates
What tracking tools & channels are they using
Landing page competitive analysis
Ads, Messaging, Promotions Monitoring & Manipulation
Finding competitors text ads & generating yours!
Finding competitors banners & display ads
Social Media Monitoring
Social Channel Competitive Analysis
Twitter Research & Competitor Monitoring
Facebook Competitive Analysis
Saw little new that i didn't already knew. What i found not good is that several things are really outdated. Topsy and marketing grader don't exist anymore. Also there was no in-dept explanation on how to beat the competitor. Finally most tools are paid tools although there is lot's of stuff for free out there. I was very disappointed because i had high hopes on this course. If you never did any competitive analysis, then all of this will be new for you, but unfortunately i did a lot of research on the topic already. I am sorry but i want to give my fellow students a honest review of the course. Hopefully my feedback is also useful to the teacher.
This course is allowing me to better understand the techniques around digital marketing and helping to create better retargeting campaigns for my customers and subscribers. Many thanks!
I've been an Digital Marketing Professional for more than a year now but when I saw this video from Zaid, I was blown away! The tools of the trade mentioned in this video will really teach you how industry professionals are doing their job. Before I was doing it manually and GA only, now I have more tools in my armory! I gave this guy a high Five Star!
A lot of useful information about how to use different tools for competitive analysis! I think even experienced guys can get some new information. Thanks for the course!
Great course! Covers a lot of topics on how to beat your competitors. I especially liked the fact that all areas of digital marketing are discussed. Highly recommend this to anyone in the digital marketing space. I had over 3 pages of notes.