4.40 (101 reviews)
☑ Cold Emails
☑ Cold Email
☑ Cold Emailing
☑ Lead Generation
☑ Email Marketing
Master high-performing cold emails and email marketing!
I’m going to teach you…
How I secured a meeting with the CEO and executive team of a $30 million business off just one single automated cold email template
How achieve open rates over 50% and boost your clicks and responses
How to change people’s minds using certain copywriting words
The six big tips for writing effective, persuasive cold emails
The BEST copywriting frameworks
My personal B2B copywriting framework
Various ways to get your hands on a great email list
Techniques for automating email sequences and testing results
This course is for people working in sales, business development, marketing, and entrepreneurship.
I’ve done email marketing for over 11 years using various techniques and technologies, seeing what works and what doesn’t. I worked for companies ranging from tiny, bootstrapped startups all the way up to the Fortune 100. I taught college level marketing and published numerous marketing books. I also have an MBA in marketing from Northwestern University.
Let me reveal my methods for effective cold emails! Sign up today.
Cold emails, three-two-one strategy, business development and sales emails, cold emails to generate sales meetings, incentives to improve email performance, email marketing, cold email, cold email marketing and cold emails for B2B lead generation marketing, high-performing cold email case studies and examples, improving performance of your cold emails, email persuasion and how to change minds, B2B copywriting
"One of the single best email marketing courses out there!"
Writing Cold Emails (with Examples)
Tip #6 Explained
Levels of Awareness
Your List A
Your List B
Your List C
Your List D
Your List E
Your List F
Getting Emails from LinkedIn Sales Navigator
New Email + Warming It Up
Start the Bottom of the Funnel?
3-2-1 Strategy Salesforce
3-2-1 Strategy HubSpot
3-2-1 Strategy Mailchimp
Promote Your Offer, Not Your Product
Hard Offer 1
Hard Offer 2
Psychology - Reactance
Psychology - Endowment
Psychology - Distance
Psychology - Uncertainty
Psychology - Corroborating Evidence
Copywriting Mistakes 1
Copywriting Mistakes 2
I gave the course five stars because I thought it was educational. But I'm reducing my rating because, in section 6, the lectures about Stages are missing. What you'll learn from this course? An practical approach to cold email marketing. It's copywriting from a direct response point of view. As a guerilla marketer dependent on growth hacking tactics, I found it such an eye-opener. The part about lead generation and how to structure your offer was the best.
I liked the in-depth information about B2B copywriting included in the course. I also enjoyed Dekker Fraser direct and to the point teaching style.
The course will be useful in strengthening my emailing communication skills with clients and leads generation.