4.88 (8 reviews)
☑ Direct Sales, Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment
☑ Proven email strategy to convert sales on a tiny budget or zero budget
☑ System that works for 99% of products in the business-to-business space.
☑ Find thousands of leads every month
☑ Automate the entire leads system (for little to no-cost)
☑ Target your competitors customers and turn them into your prospects for free.
☑ Get 50% to 70% open rates when you get the "insider eye" on these methods.
☑ No need to invent the wheel by using templates, follow-ups, and email scripts to automate your results.
☑ The exact tech setup I used to drive 1.2M in 12 months
☑ How to send at scale with complete compliance.
☑ Little-known automation tactics I've gathered over the past 4 years.
How I generate over $100K every single month with zero audience and zero ad budget
Hi, my name’s Mike Hardenbook. For the past 3 years I’ve made a healthy living driving traffic to my own products – and banking big.
You may have seen my products and interviews on sites like FOX, INC. and Forbes. And after working with dozens of startups and helping eager newcomers to their income goals, one thing is crystal clear to me…
Creating a predictable system for sales is the ‘missing link’ for thousands of ambitious entrepreneurs online. It’s what holds people back from getting the profits they need to run a crazy-successful business...
So that’s why it’s important for me to share everything I know here
Nothing is cheaper, faster, or easier than cold email.
Cold email is the perfect marketing strategy for small businesses and solopreneurs on a budget - You don't have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI. Cold email will transform your business with the least risk. I’ve taken the same fundamentals I teach my clients and have transferred them into a simple step-by-step system anyone can apply to their business.
Skip expensive traffic generation. Jump straight to sales conversions.
Most people just waste time and money on blogging, social media, and crossing their fingers paid ads have ROI.
With cold email it's possible to tap into an unlimited amount of targeted leads in places that refresh monthly (without a big budget or lot's of risk). Not only is it possible to target your customers, but it's very possible to build a “lead generation system” that creates reliable results.
The irresistible “Thank You Formula" for writing emails.
When you do cold email "The Right Way" people thank you for emailing them. It's very possible to learn exactly how to be a welcomed guest in people's inboxes with proven techniques. Then how to turn those new relationships into quick sales. Think about what email could do for you...generate sales, grow your list, recruit affiliates, form partnerships, and secure investor money, to name just a few.
Automate your entire email process to save time + scale.
Do you need to send all these emails one by one? Of course not. Over the years I've gone from sending each and every email from my gmail.... to automating it all with a VERY simple tech setup
If you're like me, you're hustling "on" your business, you have no time to spend "in" your business. This system makes that possible.
How I used cold email to build 4 businesses, make over $2M in sales, and partner with a foreign government.
Business #1: Growth Hacker TV
In 2012 we decided to be the first platform dedicated to learning about growth hacking. And the best way to do that was leveraging the knowledge of others. Did I have a network to tap into? NO. So I rolled up my sleeves and started emailing.
Business #2: Dental Destinations
In 2007 I was cutting my teeth on business. I set out to start an international dental network to allow patients access to safe and deeply discounted dental care in Costa Rica, Panama, and Mexico. I set out to build a network of dentists starting from scratch with cold email.
Business #3: Knowledgely
In 2010 I wanted to take all that I learned marketing my company Dental Destinations and give other small businesses access to all that knowledge. But I also wanted to make it really special by recruiting rockstar instructors to contribute their knowledge.
Business #4: Growth Geeks
In 2014 our user base on Growth Hacker TV was begging for done-for-you marketing services. So we set out to build an on-demand marketplace of freelance marketers.
Welcome To Cold Email Masters
Welcome to Cold Email Academy!
What to Expect with The Course
Download These Course Resources
Discounts & Promotions
Cold Email Bootcamp
The 4 Core Principles to Build a Sales Machine
How to Use Cold Email to Grow Your Business
The Cold Email Mentality
Who Uses Cold Email Successfully
Debunking the Myths
Types of Cold Email Campaigns
Best Practices with Cold Email
Intro to Targeting with Cold Email
Targeting with Cold Email
Lets Create Your Perfect Prospect
Customer Persona Worksheet
DIY Prospecting (Like a Boss)
Intro to Prospecting Like a Boss
DIY Prospecting Benefits and Drawbacks
Purchasing Leads: Benefits and Drawbacks
DIY Prospecting Built to Scale
Types of Emails We Want
Prospecting Apps and Extensions
Prospecting Google, Linkedin, Directories, and Forums
Prospecting Competitors, Angellist, Product Hunt, and Twitter
Super Fast with Linkedin
Turning Directories into Emails
Targeting Based on Software
The Twitter Hack
My Secret Source
Scrubbing Your Data
Scale Wining Sources with Outsourcers
Instructions for Organizing Data Sources
Purchasing Prospect Leads
Do You Need Any Help?
Types of Lead Brokers
Calculate Your Estimate ROI
Outreach and Working with a Rep
Writing Irresistible Cold Emails
Writing Irresistible Cold Emails
Defining Your One Thing
Content, Length, Spacing, and Punctuation
The Connect-the-Dots Formula
The Soft Touch Formula
3 Levels of Personalization
Your Call to Action
Quick Hack for Composing Emails
Subject Lines that Get Opened
The Do's and Don'ts
How to Address Your Recipients
Signatures and using PS, BTW and FYI
Spot Checking Your Emails
Compliance and References
Follow-up Sequences that Convert
Follow-up Sequences that Convert
How Many Follow-up Emails to Send
Is Your Sequence Annoying?
Follow-up Sequence Breakdown
Using Humor in Your Follow-ups
Delivering Your Email at Scale
Ready to Hit Send!?
Sending Emails with a Plan
Apps to Send in Bulk
Setup Your Email Alias
Hacks to Bulk Import Your Prospects
Formatting Your Templates
How to Send Custom Emails in Bulk
Setting Up Follow-up Campaigns
Typical Open, CTR, and Bounce Rates
Setting Up Seed Accounts and Do Not Mail Lists
You Did it! Final Thoughts
Mike did a great job - well worth the price. Covered the whole gamut of cold email, so course works best as a big picture overview. Nitpicks would include more detailed slides - too often the segments are voice overs over the same static slide. It would be good to read the slides as well for visual reinforcement. Some of the material is brushed over too quickly as well, but Mike makes himself available for questions so that really helps. Enjoyed it!