Udemy

Platform

English

Language

Digital Marketing

Category

Advanced Cold Email Selling

The #1 step-by-step system to attract more business and close more sales without a list, ad budget, or affiliates.

4.88 (8 reviews)

Students

3.5 hours

Content

Jul 2017

Last Update
Regular Price


What you will learn

Direct Sales, Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment

Proven email strategy to convert sales on a tiny budget or zero budget

System that works for 99% of products in the business-to-business space.

Find thousands of leads every month

Automate the entire leads system (for little to no-cost)

Target your competitors customers and turn them into your prospects for free.

Get 50% to 70% open rates when you get the "insider eye" on these methods.

No need to invent the wheel by using templates, follow-ups, and email scripts to automate your results.

The exact tech setup I used to drive 1.2M in 12 months

How to send at scale with complete compliance.

Little-known automation tactics I've gathered over the past 4 years.


Description

How I generate over $100K every single month with zero audience and zero ad budget

Hi, my name’s Mike Hardenbook. For the past 3 years I’ve made a healthy living driving traffic to my own products – and banking big.

You may have seen my products and interviews on sites like FOX, INC. and Forbes. And after working with dozens of startups and helping eager newcomers to their income goals, one thing is crystal clear to me…

Creating a predictable system for sales is the ‘missing link’ for thousands of ambitious entrepreneurs online. It’s what holds people back from getting the profits they need to run a crazy-successful business... 

So that’s why it’s important for me to share everything I know here 

Nothing is cheaper, faster, or easier than cold email. 

Cold email is the perfect marketing strategy for small businesses and solopreneurs on a budget - You don't have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.  Cold email will transform your business with the least risk. I’ve taken the same fundamentals I teach my clients and have transferred them into a simple step-by-step system anyone can apply to their business. 

  •  Proven strategy to convert sales on a tiny budget or zero budget
  •  Works for 99% of products in the business-to-business space.
  •  Anyone can learn, no coding or rocket science needed. 


Skip expensive traffic generation. Jump straight to sales conversions.

Most people just waste time and money on blogging, social media, and crossing their fingers paid ads have ROI. 

With cold email it's possible to tap into an unlimited amount of targeted leads in places that refresh monthly (without a big budget or lot's of risk).  Not only is it possible to target your customers, but it's very possible to build a “lead generation system” that creates reliable results.

  •  Find thousands of leads every month 
  •  Automate the entire leads system (for little to no-cost)
  • Target your competitors customers and turn them into your prospects for free.


The irresistible “Thank You Formula" for writing emails.

When you do cold email "The Right Way" people thank you for emailing them. It's very possible to learn exactly how to be a welcomed guest in people's inboxes with proven techniques. Then how to turn those new relationships into quick sales.   Think about what email could do for you...generate sales, grow your list, recruit affiliates, form partnerships, and secure investor money, to name just a few.  

  •  Writing emails that have people thanking you is very LEARNABLE.
  •  Expect 50% to 70% open rates when you get the "insider eye" on these methods.
  •  No need to invent the wheel by using templates, follow-ups, and email scripts to automate your results


Automate your entire email process to save time + scale.

Do you need to send all these emails one by one? Of course not. Over the years I've gone from sending each and every email from my gmail.... to automating it all with a VERY simple tech setup

If you're like me, you're hustling "on" your business, you have no time to spend "in" your business. This system makes that possible. 

  •  Look over my shoulder at the exact tech setup I used to drive 1.2M in 12 months
  •  Send at scale with complete compliance. There is right and a wrong way to use automation, I make it super simple. 
  •  Access to the little-known automation tactics I've gathered over the past 4 years.


How I used cold email to build 4 businesses, make over $2M in sales, and partner with a foreign government.



Business #1: Growth Hacker TV

In 2012 we decided to be the first platform dedicated to learning about growth hacking. And the best way to do that was leveraging the knowledge of others. Did I have a network to tap into? NO. So I rolled up my sleeves and started emailing. 

  •  Email Strategy: Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment
  •  Over 180 Of the Worlds Top Growth Hackers Booked
  •  Built a List of 20K+ Subscribers
  •  Over Total 4k Paid Members


Business #2: Dental Destinations

In 2007 I was cutting my teeth on business. I set out to start an international dental network to allow patients access to safe and deeply discounted dental care in Costa Rica, Panama, and Mexico. I set out to build a network of dentists starting from scratch with cold email. 

  •  Email Strategy: Business Development, Strategic Partnerships, Press Releases.
  •  Over 40 Offices in 4 Countries Enrolled
  •  Secured Investor Funding (yes with a cold email)
  •  Saved Patients Over 600k in Treatment Costs
  •  Partnership with the Government of Costa Rica


Business #3: Knowledgely

In 2010 I wanted to take all that I learned marketing my company Dental Destinations and give other small businesses access to all that knowledge. But I also wanted to make it really special by recruiting rockstar instructors to contribute their knowledge. 

  • Email Strategy: Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment, Press Release.
  •  8 courses launched in just 10 months on platform
  •  Featured on TechCrunch University
  •  Over 250k in Sales in First Two Years


Business #4: Growth Geeks

In 2014 our user base on Growth Hacker TV was begging for done-for-you marketing services. So we set out to build an on-demand marketplace of freelance marketers.  

  •  Email Strategy: Direct Sales, Fundraising, Business Development, Strategic Partnerships, Affiliate Recruitment, Press Release.
  •  Over 1000 freelancers enrolled to our marketplace
  •  Admitted to the Famous Techstars Accelerator
  •  Over 1.2M in Sales in 12 months. 


Screenshots

Advanced Cold Email Selling
Advanced Cold Email Selling
Advanced Cold Email Selling
Advanced Cold Email Selling

Content

Welcome To Cold Email Masters

Welcome to Cold Email Academy!

What to Expect with The Course

Download These Course Resources

Discounts & Promotions

Cold Email Bootcamp

The 4 Core Principles to Build a Sales Machine

How to Use Cold Email to Grow Your Business

The Cold Email Mentality

Who Uses Cold Email Successfully

Debunking the Myths

Types of Cold Email Campaigns

Best Practices with Cold Email

Intro to Targeting with Cold Email

Targeting with Cold Email

Lets Create Your Perfect Prospect

Customer Persona Worksheet

DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss

DIY Prospecting Benefits and Drawbacks

Purchasing Leads: Benefits and Drawbacks

DIY Prospecting Built to Scale

Types of Emails We Want

Prospecting Apps and Extensions

Prospecting Google, Linkedin, Directories, and Forums

Prospecting Competitors, Angellist, Product Hunt, and Twitter

Super Fast with Linkedin

Turning Directories into Emails

Targeting Based on Software

The Twitter Hack

My Secret Source

Scrubbing Your Data

Scale Wining Sources with Outsourcers

Instructions for Organizing Data Sources

Purchasing Prospect Leads

Do You Need Any Help?

Types of Lead Brokers

Calculate Your Estimate ROI

Outreach and Working with a Rep

Writing Irresistible Cold Emails

Writing Irresistible Cold Emails

Defining Your One Thing

Content, Length, Spacing, and Punctuation

The Connect-the-Dots Formula

The Soft Touch Formula

3 Levels of Personalization

Your Call to Action

Quick Hack for Composing Emails

Subject Lines that Get Opened

The Do's and Don'ts

How to Address Your Recipients

Signatures and using PS, BTW and FYI

Spot Checking Your Emails

Compliance and References

Follow-up Sequences that Convert

Follow-up Sequences that Convert

How Many Follow-up Emails to Send

Is Your Sequence Annoying?

Follow-up Sequence Breakdown

Sending Cadence

Using Humor in Your Follow-ups

Delivering Your Email at Scale

Ready to Hit Send!?

Sending Emails with a Plan

Apps to Send in Bulk

Setup Your Email Alias

Hacks to Bulk Import Your Prospects

Formatting Your Templates

How to Send Custom Emails in Bulk

Setting Up Follow-up Campaigns

Typical Open, CTR, and Bounce Rates

Setting Up Seed Accounts and Do Not Mail Lists

You Did it! Final Thoughts


Reviews

R
Rocky28 November 2017

Mike did a great job - well worth the price. Covered the whole gamut of cold email, so course works best as a big picture overview. Nitpicks would include more detailed slides - too often the segments are voice overs over the same static slide. It would be good to read the slides as well for visual reinforcement. Some of the material is brushed over too quickly as well, but Mike makes himself available for questions so that really helps. Enjoyed it!


1270798

Udemy ID

6/27/2017

Course created date

2/15/2021

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