4.70 (18 reviews)
☑ How to identify and address the most common cognitive biases
☑ How to prevent - or at least mitigate - falling into cognitive traps
In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking, and their applications in the context of persuading and selling to others.
These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.
You will learn about both frequent and unknown/obscure biases including:
- Loss aversion;
- Time discounting, baseline discounting, symbol grounding and symbol dependence;
- Motivated reasoning, confirmation bias, negative attribution and many other biases related to emotion;
- Perceived depth and effort manipulation, simplicity and triviality biases, and more;
- Salience effects, the peak-end effect, and others;
- The focusing illusion and affluent pressure;
- Anchoring, framing and context manipulation;
... As well as many others!
The course is presented in a reference guide format. In short, lessons are not sequential or dependent. You can take any specific section and watch it, and the contents will be encapsulated. But naturally, for someone watching the whole course in one go, things will be sequential and ordered. By the time you're done, you will be an expert on all types of cognitive biases.
If this seems the course for you, let's begin!
Perception: Baseline Discounting
Perception: Time Discounting
Perception: Motivation and Confirmation
Perception: Self-Serving and Illusion
Perception: Groups and Herds
Perception: Depth and Effort
Perception: Names and Labeling
Behavior: Moral Blame/Warfare
Behavior: Loss/Sunk Cost/Endowment
Memorization: Salience and Peak-End
Memorization: Simplicity and Triviality
Memorization: Familiarity and Exposure
Interpersonal: Authority and Halo
Interpersonal: Naive Realism
Clear instructor, professionals slides. Biases are explained very well. I like the diferent examples! Surpassing expectations so far - Im only on the fifth video, though.
An incredibly valuable course on how to prevent cognitive biases from misleading your better judgment and decision-making, A MUST HAVE SKILL!