Google谷歌搜索和购物广告教程 （最新策略）

这门课程由悟空传媒创始人兼总监肖潇创建。在这门课程中，肖潇将教你如何从零开始创建谷歌搜索和购物广告。

由于语言障碍和缺乏中文谷歌广告资源，许多中国公司在运行谷歌广告时犯了错误。结果导致广告效果和业务收入的减少。悟空传媒已经帮助许多中国公司成功打入澳大利亚当地市场，并获得了巨大的投资回报率。这门课程包括起草谷歌搜索和购物广告的所有细节，帮助你取得更好的广告成绩。

此外，许多中国公司都被广告公司给忽悠了，这些广告机构不知道如何正确运营广告。作为一名营销机构老板，肖潇希望更多的企业主、营销人员和员工了解谷歌广告的运作方式。

概览：谷歌搜索和购物广告教程 | 优化，最佳实践和策略

详细内容：

1. Google是怎么收费的？

2. Google广告目标

3. 广告类型：搜索广告 | 展示广告 | 购物广告 | 视频广告 | 效果最大化

4. Search搜索广告实际操作展示：Google 广告层次 | 关键字 | 否定关键字 | 搜索广告技巧

5. Shopping购物广告实际操作展示：产品页面优化 | 政策

6. 常见问题

This course is created by Wukong Media Founder and Director, Alex Xiao. In this course, Alex will teach you how to create Google search and shopping ads from scratch.

Many Chinese companies make mistakes when running Google Ads due to language barrier and lack of the open Chinese Google Ad resources. As a result, the  ad performance and the business revenue is reduced. Wukong Media has helped many Chinese companies successfully engage with the Australian local market and successfully obtained great ROAS. This course includes all the details when drafting Google search and shopping ads, helping you achieve a much a better performance.

Furthermore, numerous Chinese companies are contracted under clueless agencies who do not know how to run ads properly. As a marketing agency owner, Alex wants more business owners, marketers and employees understand how Google ads work.

Overview: Google Search and Shopping Ad Tutorial | Optimisation, Best Practices & Strategies

Detailed Content:

1. How Does Google Charge You?

2. Google Campaign Goal

3. Google Ad Types Search | Display | Shopping | Video | Performance Max

4. Search Campaign Live Demo | Google Ad Composition | Keyword | Negative Keyword | Search Campaign Tips and Tricks

5. Shopping Campaign Live Demo | Product Page Optimisation | Ad Compliance and Legal

6. FAQ