ChatGPT & Dall•E: Sell Your Creative Thinking with AI

This course uses ChatGPT and Dall-E to explain the ins and outs of generative AI for professional creatives that plan to integrate these programs into their workflow. Since this course is geared towards creatives, we'll learn tips and tricks that lead to better quality creative output, but we’ll also dive into the ethical, legal and financial issues that you need to know when using these programs professionally.   

By the end of this course, you'll know how to position your creative thinking as the true selling point for any client, and leverage AI's executional power to bring your ideas to life faster and easier than you ever thought possible.

We'll use ChatGPT and Dall-E to guide us, but this course applies to all large language models, so not only will you be ready to integrate these popular programs today, but you'll also be set for what's to come.

1. Introduction: We'll get acquainted with the basic terminology and concepts of generative AI

   • Understand how AI will never be able to replace creative thinking

   • Learn how to use ChatGPT and Dall-E to answer creative prompts

   • Discuss the historical context of technology and creativity, and how innovations in AI are just adding more tools to our toolbox

     
     

2. When (and When Not) to Use AI: We'll discuss how to identify great use cases for AI within the creative process, and go through the limitations of these programs to avoid problematic AI output

   • Explore AI's capabilities to make complex revisions to your work easier and more efficient

   • Use AI when experiencing a creative block to generate variations of your work, inspiring new ideas and directions to explore

   • Leverage AI for rapid content generation to create quality creative at scale

   • Examine how AI can adapt to different creative styles and brand voices, allowing you to work efficiently with multiple clients or projects

   • Identify and address potential issues such as copyright concerns, limitations in the training data, bias, and plagiarism, and learn strategies to mitigate these challenges
     

3. Prompt Engineering: We'll learn techniques to communicate with AI models so you get better quality creative output

   • Craft specific prompts that provide clear direction and result in more focused and relevant AI-generated content.

   • Develop the skill of adjusting and refining AI-generated content with iterative feedback to enhance creativity, originality, and alignment with your vision.
     

4. AI & Bias: We'll go through strategies to recognize and correct AI bias in your work

   • Understand the concept of bias and how it presents in AI output

   • Learn techniques to address and prevent it
     

5. Ask an Attorney: We'll meet with guest expert, IP and technology attorney Franklin Graves, to talk through key legal concepts as they relate to creatives using AI

   • Understand the ‘human authorship’ requirement for copyright protection, and the importance of keeping it top of mind throughout your process

   • Develop the ability to articulate a creative vision for AI-generated content, without infringing on other artists’ signature styles

   • Learn about creative ownership, trademark, plagiarism and copyright issues with AI-generated content
     

6. Transparency: We'll explain the importance of transparency with AI-generated content

   • Walk through examples of effective AI guidelines

   • Explain how to design AI guidelines that sell your creative thinking
     

7. Financial implications: We'll analyze the financial impact of integrating these programs into your business, from tangibles like the cost of apps and subscriptions, to less predictable factors like the potential devaluation of creative work
   

8. Sell Your Creative Thinking: We'll zoom out and see how all the pieces come together by examining the creative process as a whole and looking at a case study that shows how brilliantly AI can work for us.

While many people are saying that AI will threaten creative jobs, the truth is that real creative thinking has never been more important than it is now. This course will explain why, and show you how to use ChatGPT and Dall-E to champion your unique creative perspective and win business in the age of AI. Let's get started!