Title
ChatGPT and Generative AI in Business, Management, Marketing
ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute

What you will learn
Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porterโs Five Forces with the assistance of ChatGPT.
Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
Why take this course?
๐ Unlock the Future of Business with AI: ChatGPT and Generative AI in Business, Management, Marketing at MTF Institute! ๐
Introduction to MTF Institute
Your journey into the realm of AI-enhanced business strategies begins here.
๐ Course Provider: MTF Institute of Management, Technology and Finance
๐ About MTF: A global educational powerhouse with its headquarters in Lisbon, Portugal. MTF specializes in hybrid (on-campus and online) education spanning across Business & Administration, Science & Technology, and Banking & Finance.
๐ MTF R&D: At the forefront of research activities in Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, and Internet of Things (IoT).
๐ค Partnerships: MTF is an official partner of industry giants like IBM, Intel, and Microsoft. It's also a proud member of the Portuguese Chamber of Commerce and Industry and resides at "The Fintech House of Portugal."
๐ Global Reach: With a presence in 208 countries and a community of over 380,000 students, MTF is your gateway to a global network of professionals.
Accelerate Your Product Management with AI! ๐
๐ ๏ธ Course Focus: Learn how to accelerate the time to market and enhance the quality of your Product Management deliverables using ChatGPT and Generative AI.
Course Breakdown: A Comprehensive Learning Experience
๐จโ๐ป Account Creation: Master the process of setting up your ChatGPT account to harness its full potential right off the bat!
- Learn the nuances of creating and managing your ChatGPT account for professional use.
ChatGPT Prompting Framework: Craft the foundation for effective prompts in Product Management.
- Gain access to a general ChatGPT prompt structure template custom developed for Product Management, complete with sample prompt structures from real-world scenarios.
Product Vision Board: Unleash your creativity and strategic vision using ChatGPT.
- Discover how to apply the sample prompt structure to generate a compelling Product Vision Board.
Porterโs Five Forces Model: Engage with advanced strategic analysis tools.
- Write effective prompts for generating your own Porterโs Five Forces Model, enhancing your strategic decision-making capabilities.
Who Can Benefit from This Course? ๐ฅ
- Product Managers and Owners: Elevate your strategic thinking and streamline your deliverables with AI assistance.
- Entrepreneurs: Refined your product strategies and create compelling business models with ChatGPT's insights.
- Aspiring Product Professionals: Develop a first draft of your Product Management Portfolio to showcase your skills within a month.
Why Enroll in This Course? โ
๐ ๏ธ Practical Skills: Acquire immediate, applicable skills for integrating AI into your daily product management tasks.
๐ Cutting-Edge Knowledge: Stay on top of the latest advancements at the intersection of AI and Product Management.
๐งช Hands-On Experience: Engage in practical exercises that will refine your ability to make strategic decisions with AI's support.
๐ฉโ๐ซ Instructor Guidance: Be guided by a seasoned Product Management Coach through the complexities of AI integration.
๐ฅ Networking Opportunities: Connect with a vibrant community of professionals and engage in knowledge exchange and collaboration.
Join us at MTF Institute to embark on an enlightening journey into the world of AI-driven business strategies and emerge as a leader equipped with the latest tools and techniques in Product Management! ๐โจ
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