4.70 (378 reviews)
☑ Most Focused Udemy Course on Fundraising for Startups from Venture Capital
☑ Significantly increase your chances of Fundraising from Venture Capital (and others) taught by an Investment Banker and Entrepreneur with nearly 30 years (29) experience in the markets
☑ Develop your understanding of how Venture Capital looks at Business, Finance and Startup Business Strategy and how this influences their investment criteria: make sure you are talking to the right investors
☑ How to email Venture Capital and Angel Investors
☑ Startup Fundraising from Angels and Venture Capital; find the right investors, how to approach them, how and how to master the art of Investor Pitching
☑ How to explain your Business Strategy and Finance requirements through your Business and Financial Plan
☑ How to manage the Fundraising Process
☑ Going beyond the Pitch Deck, understand Venture Capital Term Sheets and how to negotiate them
☑ Discover the potential of Equity Crowdfunding for your business and learn from a CEO how he successfully raised money for his Startup
Welcome my Investment Banking and Finance Venture Capital Fundraising Masterclass
Are you an Entrepreneur, a Startup Founder or an Adviser?
Does your Business need Capital?
Is Fundraising and Investor Pitching your next step?
Where do you start?
Start Here - this course is designed to take you through the whole process from Planning to finding Investors and then understanding and negotiating a Term Sheet.
Along the way you will learn a lot about your business and even more about the way Investors think!
This Course is my "Centre of Excellence" for all things Startup, Venture Capital Fundraising and Investor Pitching
In this course you will discover and come to understand:
The Key Basics of Startups and Raising Capital
Understand the types of Venture Capital and Angel Investors
How to find the right Investor for your business
How to Present your Business to an Investor
How to put together an Integrated Business and Financial Plan and Pitch Deck
How to deliver a winning Pitch Presentation to Investors
How to Manage the Investment Process
How to Understand Venture Capital Term Sheets and how to negotiate them
Should You Consider Equity Crowdfunding - we discuss it in depth
Video Interview with a Successful Crowdfunding CEO
As we go through the course we will address some important questions:
Is your business right for Venture Capital finance?
What are your equity and non equity financing options?
What are the Pros and Cons of Venture Capital finance?
Do you understand the Stages of Investment?
How should you attract and engage investors?
What should you know about deal structures and the investment process?
What are the key Deal Terms you should be aware of?
Summary - how to to choose the right Venture Capitalist for your business?
This course has over 198 lectures and over thirteen hours of the best content I can put together for you in one place. With nearly 30 years investment banking experience, I have been doing this professionally for longer than I like to admit!
BONUS MINI COURSE: The State of the Venture Capital Market
I was recently invited to attend a seminar held by a leading London Technology Law firm.
At the seminar an expert panel debated the state of the Venture Capital market for early stage, Series A and Series B funding in 2019.
This training summarises many of the key points discussed and I have included my own views, comments and opinions based on 30 years of investment banking experience, 20 of them spent advising technology companies.
The opinions, errors and omissions are mine and mine alone.
Update: June 2020
New Section: Why do Startups Fail?
Check out my check list of 21 reasons why Startups fail. 90% of Startups do fail - can you avoid being one of them?
This training is important if you are an entrepreneur or founder who is looking to raise capital from VCs in the foreseeable future. As we discuss the key questions, the information will help you to position your company for funding and avoid many common mistakes and errors.
Nothing in this course offers financial or legal advice. For this you must go to your own legal and financial advisers.
My name is John Colley - I have been advising Public and Private Companies since 1988 on Strategy and Capital Raising! I have put this course together based on my experience of working closely with Entrepreneurs as well as having co-founded two businesses myself.
This is my course to help you beat the odds! I want you to succeed and really look forward to working with you to help you to make a success of your business!
Enroll today and I look forward to seeing you inside the course!
Welcome to the Course!
Welcome to this Course on Capital Raising for Entrepreneurs
Lets Get Started Right Away
What types of investors are out there?
What is the difference between Venture Capital and Private Equity?
What stage is your business at?
How Much Money Should You Raise?
What is the Difference between a Pre Money and Post Money Valuation
Is Venture Capital Right For Your Business?
Is Venture Capital Right For Your Business? Section Introduction
Look before you leap! Setting the Agenda
Key Questions For You, The Entrepreneur
Lets Take A Look At Your Proposed Business
An introduction to Startups
Startup Essentials - Markets
Startup Essentials - Profits
Startup Essentials - Business Plan
Startup Essentials - Capital
Startup Essentials - Value
Startup Essentials - Investors
Section Text Summary PDF for Download
What Are Your Equity And Non Equity Financing Options
What Are Your Equity And Non Equity Financing Options? Section Intro
What Are Your Financing Options
Equity Finance Options
Do You Really Understand Venture Capitalists?
Do You Really Understand Venture Capitalists?
Do You Match Their Criteria?
Four Key Questions to Ask?
Understanding the Investment Process
The Pros and Cons of Venture Capital Investment
The Pros and Cons of Venture Capital Investment: Section Intro
What Are The Benefits Of A Partnership With A Venture Capitalist?
When NOT To Raise Money From a VC
So What Factors Should Founders Be Considering?
Investment Stages Explained
Investment Stages Explained Section Intro
Seed, Series A and Later Stages
Pre-IPO, Buyout, Buy and Build, Trade Sale, Secondary Buyouts
How to Understand if You are talking to the right Investor
Introduction: Understanding Your VCs; A Case Study
What Type Of Investor Are You Talking To?
A Detailed Breakdown of Different Types of Private Equity Funds
What is their Ideal Investment Size?
What Stage Do They Invest At?
Stage of Business Financing from a VC Perspective
How Can You Define Venture Capitalists' Sector Interest?
What Part Does Geography Play?
What is meant by Style and Structure?
What is meant by Key Investment Criteria?
Section Summary: Do You Understand VCs?
Looking at Things from the VC Point of View
Thinking Like a VC - How to Evaluate Deals Like a VC
What Factors are important to VCs?
In Case You Were Wondering, NASDAQ Guide to Initial Listing
Considering Valuation from the VC Perspective
How do Investors value a Startup?
How do Investors Value a Series A Investment?
How do VCs look at your Market?
What do VCs think about your Product or Service?
How do VCs evaluate You and your Management Team?
Why is Exit Strategy important to VCs?
Why are Barriers to Entry important?
How do VCs consider your Competition?
What Financial Information is important to VCs?
What is the typical VC Decision Making Process?
Seed Stage VC's Decision Tree
Project: Evaluate Your Own Startup
What Questions Should You Ask Venture Capital?
36 Questions to Ask a VC Overview
36 Questions to Ask a VC Part 1 - Fund Profile
36 Questions to Ask a VC Part 2 - Investment Style
36 Questions to Ask a VC Part 3 - Deal Flow
36 Questions to Ask a VC Part 4 - Process
36 Questions to Ask a VC Part 5 - Structure
36 Questions to Ask a VC Part 6 - Value Added
Key Questions That You Can Expect a VC to Ask You
How to Attract and Engage Investors
How to Attract and Engage Investors Section Intro
How Venture Capitalists Make Money
How Angel Investors Make Money
Additional Benefits from Venture Capital
What does an Investor Look for?
How Can You Identify Relevant Venture Capital Investors?
How to get yourself on Investors' Radar?
How to Email Venture Capital and Angel Investors
How to Write an Introductory Email to an Investor
The Power of Forwardable Emails
How NOT to email investors
How to Find an Investors Email Address (if you don't have it)
Now we discuss the networking and engagement process in more detail to show you
The Investment Process Section Intro
Investment Process - First Meeting
Investment Process - Pre-Term Sheet (4 Weeks)
Investment Process - Post Term Sheet (2-4 Months)
What You Need to Know to Present Your Business to Investors
How to Deliver a 60 Second Pitch
The Sixteen Magic Words Investors Want to Hear from You
How to Write a One Pager for a VC
Top Tips on Preparing to Pitch Investors
How to prepare a Pitch Deck for an Investor
How to Prepare a Business Plan and Executive Summary
How to Prepare a Financing Strategy
Key Elements of the Financial Plan
Startup Fundraising and Pitching
Startup Fundraising - Getting Started
19 Reasons VCs May Say No
Communicating Your Vision
The Business Plan; Overview and Communication
Business Plan Core Contents
The Financial Plan
Pitching Your Business
The Pitching Process and Investor Returns
Pitching Dos and Don'ts
What are Investors looking for?
How to Deliver Winning Presentation to Investors
What do Investors Want?
Bonus: Keys to a Successful VC Pitch
Outline Presentation Checklist
What is TAM, SAM and SOM and why are they important?
AIDA - Why Pitching VCs is Like Buying a Car!
Selling Your Pitch
Pitching to Win!
How to Run the Meeting
Outline Management Presentation
Defending Your Plan
ACTIVITY: Create Your Own Presentation
Managing the Fundraising Process
Can You Find Me The Right Investor? An Overview of the Process
How do Venture Capitalists Source Deals?
How to find Angel Investors
How to Find Venture Capital Investors
BONUS: How to Find a Venture Capital Investor for Your Tech Company
Funding Portal Website
What Happens Next? The Investment Process
How to Manage The Investment Process
Venture Capital Term Sheets
What is a Term Sheet Part 1
What is a Term Sheet Part 2
Key Concepts in Term Sheets
What is a Term Sheet Trying to Achieve?
The Three Types of Investment
26 Key Components in VC Term Sheets 1 -5
Term Sheet Deal Terms - Overview
26 Key Components in VC Term Sheets 6 - 10
26 Key Components in VC Term Sheets 11 - 15
26 Key Components in VC Term Sheets 16 - 20
26 Key Components in VC Term Sheets 21 - 26
Negotiating Term Sheets: Entrepreneurs Perspective
Negotiating Term Sheets: VC Perspective
Negotiating Term Sheets: Mutual Issues of Concern
US Style VC Term Sheet Example
Venture Capital Liquidation Preferences
BONUS: Focus on Venture Capital Liquidation Preferences
Liquidation Preferences - Critical to your Success
Liquidation Preferences: Why are they important?
What are liquidation preferences?
The Difference between Ordinary Shares and Preferred Shares
UK SEIS and EIS Schemes and Liquidation Preferences
Types of Liquidation Preferences
Rights of Conversion to Common Stock
What are Dead Zones and Why are they important?
Seniority in Future Financing Rounds
How Can Liquidation Preferences affect your returns?
Liquidation Preferences - EXERCISE
Should You Offer Liquidation Preferences to Investors
Liquidation Preferences Summary
How To Choose the Right VC
How To Choose the Right VC
How To Choose the Right VC
How To Choose the Right VC Part 2
BONUS MINI COURSE: The Current State of the Venture Capital Market
BONUS MINI COURSE: Why This Course Is Important To You And What We Are Going To
Introduction to the State of the Venture Capital Market
What Can We Say About Valuations
How Do You Select VCs
What Are VCs Looking For
How Much Money Should I Try To Raise?
How Long Does The Investment Process Take?
When Is Debt Suitable For A Growing Business?
How Should A Founder Think About The Mix Of Debt And Equity?
What Documentation Do You Need?
How Should A Founder Sell To An Investor?
What Is The Deal Process From Signed Term Sheet To Cash In The Bank
Activity The Class Project for this Course is an Investor Readiness Audit based
BONUS MINI COURSE SUMMARY AND WRAP UP
Equity Crowdfunding for Entrepreneurs
What is Crowdfunding?
The Advantages of Equity Crowdfunding for the Investor
The Disadvantages of Crowdfunding for the Investor
How to Evaluate a Crowdfunding Opportunity?
Introduction to How to Evaluate A Crowdfunding Opportunity
The Key Data You Need To Know For Any Opportunity
Evaluating the Business Summary
Evaluating the Financial Summary
Lets take a look now at Management Skills
Management Experience is important as well...
You must take a look at the Management's Commitment!
Lets consider the Product now and start with the Market...
So, how unique is this product?
What is the Competition like?
Does the Product have (all important) traction?
How profitable is the product and therefore the investment?
Lets take a look at the most critical factor, Cash Flow!
Finally, lets see what this all means for your Investment Returns
Discover how you can turn this information into a Methodology!
Lets Summarise this Section with the 10 Most Important Factors
Lecture Notes PDF Downloadable Resource
Introduction with Andrew Monk, CEO iolight about his Crowdfunding Experience
Why did you go for Equity Crowdfunding?
What did you do early on to ensure success?
How did you go about lining up your 25%
Did you set about trying to collect email addresses?
Lets have the Investor Conversation
Are there any mistakes looking back you may have made?
So what is it like by the end of week three?
How does Crowdcube get the money to you?
Are there any other tools you used that you can recommend?
Bonus: Discussion about Campaign Videos
Bonus: Detailed Notes on this Section to Download - PDF Attached
Summary and Wrap Up
Course Summary and Wrap Up
It is useful to get a knowledge on some basic terms. Also it is obvious to me that Mr Colley dominates this matter. Unfortunately there is too much repetition on the content, and it does not dig enough on the subtleties of each topic. I only would recommend this course if you knew absolutely nothing, and just wanted to acquire a basic knowledge and the common vocabulary. Said that, the videos are of good quality, the language accessible and the information comprehensive.
This course is a right fit for the funding and reconstruction of economies that are in a downturn, due to the Corona 19 pandemic and loss of company capitalization. New startups are likely to take on the form of acquisitions in various equity buyout agreements and contracts.
I liked the structure and topics of this course. Everything important was covered and well explained.
Muito bom. Algumas partes repetem o mesmo conteudo, o que torna o curso um pouco mais longo, mas em geral, muito bom.
It is a great course! The lectures are well structured, well communicated and full of non obvious, experience driven insights.
An Excellent course indeed. Very informative, well organized and presented in such decent and impressive way. Special thanks to John for this wonderful piece of work.
The teacher is obviously experienced and explains concepts and terms efficiently. Looking forward to learn more about Seed, Angel and VC funding, how to find them and ways to approach them and making the final deal.
A very good match. As someone with no idea about these concepts, you learn a lot. Difficult to follow because there is a lot of information (which is good but I have to rewind quite few times). It helps if the speaker says that we will come back to that or now it is too much of a detail so I can "ignore" it for now.
WOW! Thank you so much for sharing all of this valuable content with us. 5/5 star rating for expertise, communication style, and organization. Will definitely recommend this course to startup founders in my network looking to raise VC funding.
I learned a great deal of information about fundraising and venture capital. I highly recommend this course.
This is one of the best Udemy courses I’ve listened to - i like the context but the delivery should be a model for others. The content is taught in a bite sized way that makes complicated context digestible.
John certainly knows what his talking about but I feel a disconnect between the information I'm receiving (which is great) verse practical real world uses. A little more exercises would be great.
Yes, the lectures are great. In terms of reference to go back to, we have two levels: the bullet points from the slides and the actual commentary from the lecture. Might be useful to have one more, third, level that is a little bit more detailed than the lectures on each topic as a kind of reference book.
Clear and straight forward. Bring much needed clarity so far. Perhaps include a few more working examples to drive home key points.
This is my second course from John Colley and I am as impressed as I was with the first one (M&A Valuation & Selling a Company). John's experience shines through and his demeanor is professional without being "stuffy" or "stiff". The best instructor on Udemy I've encountered so far and I look forward to more titles from John. Well done and worth the time and effort.