3.75 (91 reviews)
☑ Understand what type of writing gets business results
☑ Plan a successful piece of writing
☑ Write more powerful and engaging sentences
☑ Identify and fix poor wording
☑ Create writing which is more readable
☑ Objectively measure the readability of a piece of writing
☑ Proof read a piece of writing with greater accuracy
>>Over 2000 students!<<
Most of us need to write in our day job. Maybe you need to write reports for your manager. Maybe you need to write sales proposals for tenders. Maybe you work in marketing and need to write adverts newsletter emails and website content.
The problem is most business writing is awful, and if your writing isn't good enough, it won't achieve its aims. No one will read your report. You won't win that sales tender. Your marketing content won't create any leads.
So how do you stand out from the pack? How do you write memorable content that gets read? How do you write in a way that persuades people to action (and makes you look good!)?
In “Business Writing That Gets Results" you will learn rare, but proven techniques for improving your writing:
These techniques are so powerful you will wonder why they aren't common knowledge. And you can learn all of them in just one hour, in this concise series of videos.
Do you want to know the best part? Every one of these techniques is so easy to use they can be applied immediately. You will see an instant improvement in your writing. So if you want to improve your business writing, sign up today!
What is Good Writing?
What is "good writing"?
The power of simplicity
Preparing a piece of writing
Section 2 Checklist
Sentence structure: Thoughts in a sentence
Sentence structure: Length
Sentence structure: A special grammar trick
Section 3 Checklist
Using the Right Words (and Getting Rid of the Rest)
Word use: Choosing the best words
Word use: Avoiding the wrong words
Word use: Grammar tricks for words
Section 4 Checklist
How to measure readability
Section 5 Checklist
How to pick up errors
A technique for proof reading
Section 6 Checklist
Now for a bit of fun...
What was wrong with that sentence?
How you can rewrite that sentence
How you can transform that sentence!
Spot the passive sentence
Spot the passive sentence - answers
I am happy with the course. There was clear messages and easily applied techniques for better writing.
The course is presented simply. The tips were also helpful. I liked the activities where I can apply what I learned. I wish there were more sample exercises. (smile)
A concise course but it made me complete it. I think I have learned something and try to follow the guidelines in my writing.
Geoffrey is a great teacher. I think I will revisit this course again and again to improve my writing skills. The principles are basic. Yet, powerful !
The course is brief yet very informative. The course met my expectation. The instructor was interesting and engaging.
I apprecited the down-to-earth concepts, and certainly, on top of that there must be some more elements to suceed in writting, but missing the ones explained in this course is failure all the way. I also appreciated the quizes and checklists.
It's been more than a few decades since I've covered this material. Some of the material seemed new as it was delivered in a way that I haven't previously experienced. It was a worthwhile program.
Easy to understand. Short videos and short quizzes. Very informative lectures. The tutor knows what is important and why it's important. Precise and straight to the point. This course covers the important guidelines of writing. Big thanks to the tutor.