Writing That Sells - 50+ Content Creation Techniques
50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale
4.40 (76 reviews)
2,001
students
3 hours
content
Aug 2015
last update
$27.99
regular price
What you will learn
Create magnetic "hooks" that pulls target customers in
Write intriguing introductions that engages readers to read on
Build trust with readers to eliminate sales resistane
Answer sales objections and persuade readers to make the purchase of your product or service
Why take this course?
50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale
Are you a freelancer, coach or consultant who's looking to use content marketing to attract customers and clients?
Are you wondering..
"How do I create content that actually "engages" my readers?
"How do I write in a way that doesn't come off "unoriginal" or "pretentious"
"How is my content supposed to convince my visitors to pay me for my product or service anyway?"
Transform boring, unoriginal writing that's overlooked as spam into engaging, and persuasive content that turns readers into clients with techniques like..
- The "1-2-3 Convert" strategy - How to illustrate a "quick win" for your audience so they become motivated to find out more
- The "Cop Oath" Technique - How to use an "obligatory promise" to catch your audience's full attention
- Headline Flags - 10 ways to dial up the magnetic-ness of your article headlines
- The "Cold Read" Strategy - How to create content "gimmicks" that entertain and piques curiosity
- Attention Speed-Bumps - Easy content formatting principle that prevents first-time site visitors from abandoning your content
- Revealing Perspectives - Step-by-step to creating an "ah-ha" moment for your readers so they see you as the experienced expert
- Motivation Spectrum - Simple referencing tool for quickly creating highly captivating content that communicates understanding
- The "Frameworking" strategy for turning "intangible" and "invisible" advice into high-value tools your audience can utilize
- "Trusted Advisor" Technique - An off-handed remark you can make that subtly communicates to your readers: "I'm genuinely interested in helping you succeed"
- Badge of Trust - The "visual triggers" that gets your audience to trust in your advice without question
- Secret Community Strategy - How to dramatizing the relationship with your audience so they lower their sales resistance
- Entitlement Factor - Activating a "primal desire" in your audience to motivate them in purchasing your product or service
- Plug-N-Play reframe - A repackaging strategy for increasing the perceived value of your advice
- Problem foreshadowing - Step-by-step to positioning yourself as the "advisor" your audience must consult to
- Interview Dynamic - How to subtly communicate that you're a "trusted authority" through a weird camera trick
And much more!
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Reviews
Rosie
May 20, 2020
There's a lot of useful content but I'm distracted by some typos in the slides - e.g. "Writing The Sells" should be "Writing That Sells" per the title of the course, right?
Adam
August 22, 2017
Resources were promised but never made available. When questions were posted, rather than respond, the author deleted the questions. Very disappointing and surprising, in light of author's challenges to use content "ethically".
Kim
October 11, 2016
Contains lots of copywriting tricks the pros use. Jump start your sales skills by going through this course. Learn the whys behind the techniques.
Alexander
September 16, 2016
Although he speaks English very well for someone whose first language it is obviously not, the constant grammatical, spelling and syntax errors bring you out of it, especially for a course on writing. Overall plenty of good tips, but I found this part disengaging frequently.
Rob
June 29, 2016
Great info with even better examples. I was skeptical when I started but I'm actually impressed with the content.
Sara
February 11, 2016
I gained some good tips for sure however, I would have liked some content to print out or exercises to implement some of these strategies.
Eva
February 2, 2016
This course is well managed and informative, follows an interesting and engaging lectures that met my expectations
Gaby
December 5, 2015
A lot of good info, the only thing that would make this class 5-star is a PDF reference to retain this info. Also I don't see the swipe file which is mentioned in a few of the videos.
Rajesh
October 28, 2015
I am not a copywriter, and don't want to be one. I am a blogger and still found good value in the 50 techniques provided by this instructor. I have taken down 24 points as notes from this course -- so far the max in Udemy for me. The content will be more useful if you aspire to become a copywriter, than for general purpose content writing. But there is always something to learn from other streams, especially when it is presented in a neat, concise and professional way.
Elena
October 15, 2015
The course has a lot of good content. However, there is a lot of information that is hard to process and remember. A written script for download with some main points would be helpful.
Magnus
August 10, 2015
Good reference resource for someone (like me) who's not looking to comb through a dozen copywriting how-to books to learn how to write copy. ha ha.
Brian
July 31, 2015
If you're a freelancing copywriter, this course is an excellent resource. Comprehensive and packed with many techniques. Take good notes and you'll have a complete arsenal.
Dawn
July 31, 2015
I'm the type of person who would usually forgo a review instead of trashing something I don't like, but this is a case where I just can't keep quiet. This course is horrible.
1- Don't let the flashy intro video fool you, the course presentation itself is completely boring. He just puts up slides of what he's going to say and then says it. Even if you're not going to appear on camera, you can at least make your slides useful if they're going to be the whole presentation. Like, put your examples on a slide and talk through your point on the same slide throughout each section.
2- These are old-school, trick them into buying, marketing techniques that have reached the end of their lifecycle. Most internet visitors today are too sophisticated to fall for these tricks.
3- The same techniques are presented over and over again. The course should have been called "How to trick visitors into buying: 27 ways to talk like a salesperson when you're not".
That isn't to say I haven't learned anything, there are a couple of good points. But overall the course is so boring and low on content I'm halfway through and can't see wasting my time to finish it.
Francisco
July 27, 2015
EVERYTHING you need to know is here. This course goes from the basics to the in-depth, mind-blowing concepts that will really help boost your conversion rates. I definitely recommend it!!
Jamie
July 24, 2015
I love this course - everything is so easy to follow. The content is high-quality! Thank you for this wonderful course!
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551902
udemy ID
7/11/2015
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11/22/2019
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