Business of Fashion: How To Write A Fashion Business Plan

How to Develop the Business Side of a Fashion Brand: A Business Plan. Distribution. Marketing. E-Commerce. Social media.

4.10 (184 reviews)
Udemy
platform
English
language
Fashion
category
instructor
998
students
32 mins
content
Sep 2021
last update
$39.99
regular price

What you will learn

Learn how to develop a Business Plan, Manufacturing and Production Process, Marketing and E-Commerce, Print-on-Demand, Vision and Purpose for your Company.

Learn how to take your Collection/Line/Brand and turn it into a money making machine.

Learn the business side of the fashion industry. Creativity alone is not enough; learn to run a successful brand.

Learn how to focus on: Consumer Research and Product Research: Who is your customer.

Description

A great fashion collection/line is not enough to succeed. Owning your own Company/Brand is a big responsibility— you need a strong Business Plan to avoid failure. This Course empowers the you (the student) to turn your designs/company into a financially successful Brand.  This Course covers areas on research and development, and the manufacturing process, and how to create your own Online Store.  It addresses the importance of Social Media and all the different platforms. It also includes elements of planning, topics such as Vision and Purpose for your brand/business, and your core values for your company.

In this Course you will:

  • Develop a Business Plan: a 6-part/components Plan.

  • Executive Summary and Budgets

  • Learn Consumer Research and Product Research

  • Manufacturing: Domestic vs Overseas

  • Production Process

  • Print-on-Demand

  • E-commerce — Your own Online Store

  • Distribution and Marketing channels

  • Online Presence and Social Media

  • Shopify and similar platforms

  • Bloggers and Influentials

  • Reason/Purpose for your business

  • Creating a VISION for your Company

  • Core Values

  • Quantum thinking in fashion design

In this Course you will learn how to develop a 6-Part Business Plan that will support the model necessary to establish a successful business.  It discusses the many options available nowadays (thanks to  the internet) to start your own company from scratch without much financial investment.

A solid Business Plan is essential is succeeding in the fast paced world of fashion.  You must be aware of all the steps and processes of taking your fashion designs from the runway to the streets.  You must know the manufacturing process available to you: should you manufacture domestic or overseas.... Nowadays an online presence is so important for the success of a fashion brand - global visibility is not only available to you but it's a must. 

This Course also address the reason and purpose of why you (the designer) do what you do, what is your motivation and purpose.  It also touches on the infinite possibilities available if one is aware of one's thoughts and how to direct them to create what we want to create - the sky is the limit!

In all fashion brands there are always 2 areas of operation: one is the designing process, the sketching, draping, patternmaking, sewing, etc... and the other is the business aspect of it: budgets, cash flow, paying bills, buying fabric, paying contractors, etc... If you want to be successful as a fashion designer you must be aware and have knowledge of both areas, the creative part and the business part.

The business of fashion is what keeps the engine running. Knowing the nuts and bolts of running in a company is extremely important in the survival of your brand. 

Your fashion brand must have an online presence, whether be your website, your blog, and all your Media platforms. Social media nowadays plays an extremely important role in the success of a brand.

Creativity alone is not enough, you must have a solid business side or your company will not succeed. Creativity is only one aspect of the design process, the other aspect, and just as important, is how to run a business and manage a budget and allocating the proper cash flow in order to sustain the ups and downs of the brand one the length of time.

Content

Introduction

Introduction: Overview of Course: Business Plan, Manufacturing, Marketing, etc
The Business Plan - 6 components: Market Research, Raising Capital...
Company Overview, Market Analysis, Distribution Channels, Manufacture
Financials, Executive Summary, Cash Flow Chart, Elevator Pitch...
Identify Your Customer, Consumer Research, Product Research
Manufacturing, Production Process, Print-on-Demand, Factories...
Distribution, Online Presence, Websites, Shopify, etc.
Marketing, FB algorithms, Trade Shows, Bloggers, Tips for Success, et
Vision and Purpose for your Brand, Core Values, Social Responsibility
Quantum Thinking, Thoughts and Limitations, Belief Systems etc.

Screenshots

Business of Fashion: How To Write A Fashion Business Plan - Screenshot_01Business of Fashion: How To Write A Fashion Business Plan - Screenshot_02Business of Fashion: How To Write A Fashion Business Plan - Screenshot_03Business of Fashion: How To Write A Fashion Business Plan - Screenshot_04

Reviews

Malik
October 29, 2023
It’s not a course more of a seminar where no material provided not even a sample of business plan etc.
Danielle
June 21, 2023
It’s great information. I would like more in-depth details on things mentioned in the coarse. Everything he is giving an overview on, should lead us to another video that we can buy.
May
April 30, 2023
I found this course quite informative and helpful. Its true that most of the information given can be found online and on You Tube, but that will be more time consuming and we might miss some important aspects along the way. Nino covered all of the related topics in one course. I'm appreciative of his advice on where to start and where to end, as well as of his final quantum thinking part which I found very motivating and will get back to it while sailing against the tide. Thank you!
Karin
March 4, 2023
The quantum physics thinking was good. Overall did provide more idea on how to approach fashion business plan, but still requires something more structural.
Jennifer
February 1, 2023
Sadly I am quite disappointed. This is not a course on how to write a business plan, but more a motivational speach. The teacher has a great personality and way to inspire, however, there is no actual content. All that is being said, could have been found in a blog post. Good impulses, but no handouts, no links, no examples, no case studies, no outlines, no "this is how you do it".
Peace
January 6, 2023
It’s easy to follow, and I’ll recommend it to anyone who needs a basic info on starting a fashion business.
Romana
December 16, 2022
The class was good, gives few insights about what you need to do. I would have liked more details on the financial and marketing parts.
Diane
November 30, 2022
Business plans seem scary and like you need to write a 50 page book of details. This course breaks it down so you understand that it is a solid plan to help your business succeed. Not so scary. I finished the course, but for some reason it keeps saying I’m 90% complete.
Stevie
November 9, 2022
This course is a great overview, however it does not go into much detail on how to execute these ideas. Although it is short, there are a few things as a new business owner that I learned
Ogbe
September 3, 2022
It was a good course generally and I liked the motivations but I only wished he dived a bit deeper in explanation or if there were resources that could help come up with a fashion business plan.
Zhengyuan
May 12, 2022
There are definitely some valuable things here but I dont think the price of this course deserve this little content. Expect to see more
Hasan
April 16, 2022
Very good overview about the subject, you learn the basics. Last two videos are very motivational would definitely recommend it.
Simran
April 7, 2022
It was a good match for me. It's just that the teaching's could be a little more elaborative, detailed and with some more visuals.
gaurika
March 10, 2022
I thouroughly enjoyed the class! He is motivating and powerful in conveying the message . i recommend people to attend the class .
Shilpa
May 26, 2021
Cours gives you general information about starting the business . The last 2 sessions are very motivating.

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2541858
udemy ID
9/3/2019
course created date
11/22/2019
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