Business Fundamentals : Principles of Marketing

Crash course on Marketing Strategy

4.45 (25 reviews)
Udemy
platform
English
language
Strategy
category
instructor
525
students
2 hours
content
May 2021
last update
$59.99
regular price

What you will learn

Introduction to Marketing fundamentals

Creating and Capturing Customer Value and the Marketing Process

Marketing Management and Orientations

Understanding Strategic Planning and the Business Portfolio

Customer Driven Marketing Strategy

Understanding the Marketing Mix

Understanding the Marketing Environment

Basics of Market Research and Finding Customer Information

Integrated Marketing Communications Strategy

Description

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often fail.

If you are someone who never formally studied marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. By the end of this course you will be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix, marketing channels, new product development and handling marketing research information.
This course will also cover the marketing mix in detail along with discussing some real life examples. In addition to this, we will also study about the marketing mix of service oriented companies and the 7P’s of marketing.

We will also cover the marketing planning process in this course and discuss the steps in implementing a marketing strategy. A good marketing plan provides an ideal blueprint for the implementation of the marketing strategy. Having a knowledge of this will help you fulfil marketing goals and objectives successfully.
This is a business fundamentals course on marketing, so newcomers are welcome.

Content

Welcome to Principles of Marketing

Course Guide

Marketing and Value Creation

What is Marketing?
What is Marketing?

Marketing Management

Marketing Orientations/Concepts
Marketing Orientations

Understanding Strategic Planning and the Business Portfolio

Strategic Planning and Business Portfolio
Current Business Portfolio

Marketing Strategy

Market Segmentation and Target Market
Positioning and Differentiation
Market Segmentation

Marketing Mix

Marketing Mix

Screenshots

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Reviews

Janine
July 6, 2022
This course was a good general overview of marketing. It didn't go too deep into the details, it was just enough to give a good overview and understanding.
ES
May 19, 2022
Read, watch, and listen to the work more than once. Provide essential information. Understand my audience. ... Take a stand and determinations to do it and at last i did it
Qaisar
January 4, 2021
I was looking towards enhancing my knowledge of the basics of Marketing and this course was an excellent source for it. The lecture delivery was very good and the course content was very engaging throughout. New topics were definitely easier to understand with the relevant examples provided by the instructor in the lectures. The progression of the course also well paced and topics were very well organized that helped my learning. I highly recommend this course for anyone looking into learning about Marketing.
Shaz
August 25, 2020
This is an excellent course for understanding the basic concepts of Marketing. For anyone looking for an introduction to the subject matter, this course will be a very good starting point. The instructor discusses the various basic concepts in a very detailed and easily graspable manner. This is my second course by the same instructor and my experience with both courses has been very good. The design of the course, progression of the topics and the combination of audio and video lectures assisted very well in grasping the course concepts. Highly recommend this course!`
IH
August 22, 2020
Yet another brilliant course from the instructor. The concepts and insights were perfectly explained. I believe that this course will be highly beneficial for professionals. Looking forward to learn more from the instructor.

Coupons

DateDiscountStatus
11/3/2020100% OFF
expired
6/12/2021100% OFF
expired
8/8/2022100% OFF
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Related Topics

3293516
udemy ID
7/3/2020
course created date
8/18/2020
course indexed date
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