Business Branding - Build An Extraordinary Brand On A Budget

Effortlessly Craft A Brand Your Audience CRAVES Starting TODAY, WITHOUT ANY Marketing Experience or Budget Step-by-Step.

4.65 (196 reviews)
Udemy
platform
English
language
Branding
category
instructor
3,289
students
3.5 hours
content
Mar 2021
last update
$109.99
regular price

What you will learn

Step-by-step guide to crafting a brand you are proud of EVEN IF you have zero marketing experience or budget.

(Ethically) read the minds of your audience to know EXACTLY what they want from your brand. (Lecture 5)

BRANDING STRATEGY: How to position your brand where it’s needed most. (Lecture 14)

Let this graph tell you EXACTLY where your brand should live. (Lecture 15)

Brand Personality Archetypes: Which of the 12 archetypes best represents YOUR brand? (Lecture 19 - 22)

Clean, clear taglines that STICK. (Lecture 27)

Easily invent an iconic brand name that cannot LEGALLY be copied. (Lecture 28 - 29)

How to select brand colors that connect with your audience on a primal level. (Lecture 32)

Create a $15.00 logo that competes with Fortune 500 brands. (Lecture 34)

BONUS: Brand Playbook Vault - exclusive access to 7 downloadable brand worksheets & templates to organize your thoughts and save HOURS of stress.

So much more! (You have no idea…)

Description

How To Effortlessly Craft A Brand People Will RAVE About Starting TODAY, Step-by-Step.


(This works EVEN IF you have ZERO marketing experience or budget!)


Did you know that 50% of all small businesses fail within their first 5 years of opening?


Two of the TOP reasons that cause new businesses to fail include:


#1. Not understanding what “branding” TRULY means and why it’s VITAL for every single business that exists.


#2. Not understanding how to execute the branding process properly (in the correct order).


The problem is that most “branding experts” on Youtube, LinkedIn, marketing conferences, freelance websites, etc. all focus their efforts on the “fancy”, non-essential aspects of branding and COMPLETELY neglect the nuts & bolts that are VITAL to a successful brand and prosperous business.


As small businesses, startups, and freelancers we need branding that gets results!


We need branding that ACTUALLY helps us better connect with our customers.


We need branding that gives us an EXACT playbook we can easily refer back to for all of our marketing needs to save hours of time & stress without needlessly burning hundreds or thousands of dollars on an agency or consultant that truly doesn’t understand (or care) about our business or our customers.


Luckily for you there is a solution!


Let me introduce you to the Extraordinary Business Branding (On A Budget) Course!


This course is a complete branding blueprint that will teach you how to…


  • (Ethically) read the minds of your audience to know EXACTLY what they want from your brand. (Lecture 5)


  • Branding Strategy - how to position your brand where it’s needed most. (Lecture 14)


  • Let this graph tell you EXACTLY where your brand should live. (Lecture 15)


  • Brand Personality Archetypes: Which of the 12 archetypes best represents YOUR brand? (Lecture 19 - 22)


  • Clean, clear taglines that STICK. (Lecture 27)

  • Easily invent an iconic brand name that cannot LEGALLY be copied. (Lecture 28 - 29)


  • How to select brand colors that connect with your audience on a primal level. (Lecture 32)


  • Create a $15.00 logo that competes with Fortune 500 brands. (Lecture 34)


  • So much more! (You have no idea…)


Now, I’ve been blessed to work with some of the LARGEST brand’s in the world including Adidas, Amazon, and Procter & Gamble as well as starting and partnering with multiple successful startups & small businesses of my very own.


More importantly, I have been able to help literally HUNDREDS of entrepreneurs, small businesses, startups & freelancers cut through the branding BS to create brands of their very own that customers just can't get enough of!


Don’t take my word for it though.


Here are just a few raving fans created by this course...


“Fantastic course, by far the best course on branding that I’ve taken... I love the energy that the instructor brings to the table he’s very engaging gentlemen who kept my attention the entire time he was speaking... I really want to thank you kind sir for creating an amazing course that’s simple to understand, and that actually gave me insightful steps that I will begin practicing today as we navigate through our business and branding... Thank you so, so much, I can’t wait until you come out with another amazing course!” - Yesenia R


“5 stars feedback says that it is above expectations and it is absolutely right. I love it. I have a completely useless BA degree in marketing and I can admit that far away this course has more value than that 7 semester I spent on the university.” - Bence G


“This was my first Udemy course and it exceeded my expectations. The instructor (Sumner) has good energy and prepared simple and powerful slides to get across his points without ever being boring. I went through a traditional MBA program 10+ years ago and this course was still very valuable, especially in presenting newer free or low-cost tools for doing research and gathering data to make informed decisions in the process of creating a brand.” - Sitsari K


“What an excellent, well put together course. Great examples, instructions and take away knowledge to help me get started. Now I want to explore more on this platform! Well DONE!!!” - Liz N


“Good course that will walk you step by step about many elements of branding you should consider. I am at the beginning of forming a company and I believe his information will help guide me as I figure out how to tackle future projects for the business. The course was direct to the point with easy actionable steps.” - Justin B


“I thought I knew what was involved in a brand. Now I know I really didn't . That said, Sumner goes into such detail and depth and breath that I now have a much better picture. More importantly, I now have a list of things that I can do to make my product marketing a coordinated effort. Sumner is clear and explains concepts in an actionable (is this an actual word) way. Whether I implement 25% or 100% (OK, 100% would be better), I'm sure I will do better with my business. Thank you Sumner. PS: Sumner's courses are packed with info and I am breaking personal records with the number of bookmarks I leave myself so I can find my way back to important points.” - Erbium D


“I gave this horse a five star review because it is a very complete course on branding in my opinion. I am a structural engineer and as a result a lot of the creative strategies don’t come natural to me but after watching this course I now have a foundation on how to move forward with the rebranding of my existing businesses. I will watch this video probably another 2 to 3 times with a notepad to take additional notes and then implement. Thank you very much for providing such an inexpensive but full value course I look forward to watching more of your videos or courses in the near future.” - John S


“I already did a course about branding before, but I find this course way better... The delivery of the material is engaging. and I especially like the bite-size lengths of the videos that make them straight to the point and easy to digest. Would recommend!” - Gonen T


“Despite working as a product designer for years, I've always struggled to understand branding - it always felt too ethereal and abstract. Sumner did a fantastic job in this course at breaking down to process of brand-building from the ground up, in a very practical, actionable way. I'd highly recommend this course to anyone who is selling a product, has a company or is even just curious about what branding is all about. You'll come away understanding the whole process and will be able to make a compelling brand for yourself. FIVE STARS!” - Nathan M


As all of these people have just said, you are going to gain access to every single tool, resource, strategy & tactic that YOU need to build a brand that STANDS OUT even if you have no marketing experience or budget.


BONUS: Along with all of this life-changing information students who enroll today will gain exclusive access to the Brand Playbook Vault which includes:


• 12 Archetypes Reference Sheet

• Core Values Worksheet

• Personality Guardrails Worksheet

• Brand Personality Template

• Perceptual Map Template

• Audience Research Checklist

• All Course Slides Available in PDF Download


LOVE IT OR YOUR MONEY BACK: If this course doesn’t completely take your business & brand to the next level Udemy will refund your entire purchase within 30 days. NO questions asked.


You have literally nothing to lose and SO MUCH to gain!


ENROLL NOW and learn the secrets to creating a brand that people rave about starting right now.


P.S. this offer is only available for a limited time so act fast!

Content

Branding Simplified

What is Branding?
Where Branding Comes From

Audience Research - Know Your Audience

Step 1 - Know Your Audience
Let Others Do The Research Work For You (For FREE!)
How To Read The Minds Of Your Audience
Your Audience Is Screaming At You - Are You Listening?
Ethically Tap Into Your Audiences Conversations
Free & Powerful Audience Research Tool
Answer Any Question You Have About Your Audience
Find & Exploit Your Competitors Weaknesses
Find What Makes Your Brand Better Than Everyone Else

Mission & Values - Define Your Brand

Define Your Brand's Core Values
Mission Vs. Vision

Brand Positioning - Set Your Brand Up For MAXIMUM Success

See EXACTLY Where You Should Position Your Brand!
Creating Perceptual Maps (Step-by-Step)
Positioning Statement Template

Quick Reminder!

Almost There!

Brand Personality - Breathe Life Into Your Brand

How To Breathe Life Into Your Brand
The Lover, The Jester, and The Everyman
The Outlaw, The Magician, and The Hero
The Innocent, The Sage, and The Explorer
The Ruler, The Caregiver, and The Artist
Guard Your Brand's Personality
What is Your Brand's Tone?
Bring Your Brand To Life!

Brand Idea - The Essence Of Your Brand

Brand Idea - The Essence Of Your Brand

Tagline - Create A Brand Tagline That Echos On For Centuries

Create A Memorable Tagline That Echos On For Centuries

Brand Name - Create An Iconic AND Trademark-able Brand Name

4 Types Of Brand Names and Which To Choose
How To Make Sure Your Brand Name is Trademark-able!

Brand Typography - Choose The RIGHT Font For Your Brand

Choosing Your Brand's Font Type
Simple, Free Tool To Help Choose Your Brand Font Type!

Brand Colors - Harness The Power Of Mother Nature For Your Brand

The Psychology Of Color
AWESOME Free Tool To Create Your Brand's Color Palette

Brand Logo - Develop A World-Class Logo Without Paying World-Class Prices

World-Class Logo Design On A Tight Budget

Final Step!

Final Step!

BONUS!

BONUS: UP TO 99% OFF ALL OF SUMNER'S OTHER UDEMY COURSES!

LECTURE SLIDES

Extraordinary Branding On A Budget Lecture Slides

Screenshots

Business Branding - Build An Extraordinary Brand On A Budget - Screenshot_01Business Branding - Build An Extraordinary Brand On A Budget - Screenshot_02Business Branding - Build An Extraordinary Brand On A Budget - Screenshot_03Business Branding - Build An Extraordinary Brand On A Budget - Screenshot_04

Reviews

Martina
July 13, 2023
Superb! Immediately actionable, concise and to the point. Thank you so much for sharing your expertise that took years to built with us.
Amit
July 5, 2023
I like the way the creator present the content, It would be nice if he give real examples along the course of creating brand from 0 and not in theory
Kathleen
May 11, 2023
This course gave me knowledge necessary for building my brand. It gave me insights I didn't even know I needed as a business owner and this is information I will never forget. I highly suggest this course to anyone trying to get started on building their brand but have no idea where to start.
Stuart
March 3, 2023
Very informative. The information was clear, concise and broken up into small segments for easier understanding.
Hannah
September 27, 2022
He touches on a lot of really good information and stays on topic. His communication style is fun and easy to follow. For future courses, he might want to think about building a narrative throughout the course (e.g., "creating a brand" with the students, and showing how he might build and further that particular imaginary brand with each step) rather than creating new, disconnected examples for each step. Overall, I would recommend this course to anyone wanting to learn the basics of branding on a budget.
Michelle
May 5, 2022
Thanks for this Sumner! Building my brand for social media right now and these information really helps.
Thomas
March 1, 2022
I think for the right audience this is a clearly structured, easy to follow course on giving shape to your brand. A complete case study with all the steps would have been interesting as I believe for many the theory will sound easy but application is not always. Also I am not sure what I gained from this course compared to the version published on youtube. But in any case I think this is a course worth its money!
Christopher
December 28, 2020
Great course! Everything is explained simply and the information is practical. You'll come out of the course with some great audience research and a professional brand that has been prepped for success.
Sitsari
March 2, 2020
This was my first Udemy course and it exceeded my expectations. The instructor (Sumner) has good energy and prepared simple and powerful slides to get across his points without ever being boring. I went through a traditional MBA program 10+ years ago and this course was still very valuable, especially in presenting newer free or low-cost tools for doing research and gathering data to make informed decisions in the process of creating a brand.
Bence
December 21, 2019
5 stars feedback says that it is above expectations and it is absolutely right. I love it. I have a completely useless BA degree in marketing and I can admit that far away this course has more value than that 7 semester I spent on the university.
Gonen
November 30, 2019
I already did a course about branding before, but I find this course way better... The delivery of the material is engaging.and I especially like the bite-size lengths of the videos that make them straight to the point and easy to digest.  Would recommend!
Nathan
November 25, 2019
Despite working as a product designer for years, I've always struggled to understand branding - it always felt too ethereal and abstract. Sumner did a fantastic job in this course at breaking down to process of brand-building from the ground up, in a very practical, actionable way. I'd highly reccomend this course to anyone who is selling a product, has a company or is even just curious about what branding is all about. You'll come away understanding the whole process and will be able to make a compelling brand for yourself. FIVE STARS!
Samuel
November 25, 2019
The way he explains this material keeps you so interested I could barely see time passing by as I sat to watch these videos. I'm super thrilled for the possibilities I have for my business life as I'm sure this course is gonna take me to high places in days like these when you can't do nothing but search for knowledge that'll keep you a few steps ahead of your competition.
Khalil
November 24, 2019
Amazing course. It really helped me understand the nuances of branding and marketing. No dobut that this information will help me develop more effective marketing campaigns.
Aleksandar
November 23, 2019
Sumner like always deliver great course at reasonable price! A lot of knowledge, easy to absorb, great presence.

Coupons

DateDiscountStatus
11/20/2019100% OFF
expired
11/23/201995% OFF
expired

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2569950
udemy ID
9/21/2019
course created date
11/20/2019
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