The Ultimate Guide to Building a Personal Brand

The Promise: Learn how to become unemployment proof by building an influential personal brand.

3.45 (37 reviews)
Personal Brand Building
2.5 hours
Jan 2014
last update
regular price

What you will learn

Identify your true passion and build it into a brand

Specific strategies and tactics for building a large following

How to build a powerful social network that is feeding opportunities to you

A one year roadmap to building a personal brand

How to develop multiple streams of income

The best tools and platforms for building a personal brand


Building a personal brand will earn you more money, give you better career options and make you virtually unemployment proof.

Yet most of us depend on strategies devised in the 1980s rather than utilize some of the new networks and technologies that exist today.

Learn how to turn your passions into a well recognized brand from a best selling book author and Forbes columnist that has done it himself. Mark will walk through the process of identifying and growing your personal brand, including building a powerful network, developing thought leadership, creating compelling content, and connecting with influencers. Mark also pulls in the best ideas from some of the most influential people in business today and presents it in an easy to follow and easy to execute style.

In this course Mark shares the latest strategies and technologies, with a focus on what is practically important and useful for developing a personal brand.

Among the topics you will learn:

  • How to build a powerful social network that is feeding opportunities to you.
  • How to develop multiple streams of income.
  • How to connect with influential people that will help build your brand.
  • The best tools and solutions for brand building.
  • How to create a great personal profile that sells.
  • Why building a personal brand will get you promoted.
  • How if you're an independent worker, this course will help you generate much higher levels of income.

By building a recognizable personal brand, you'll find that opportunities find you effortlessly. Whether it's at work or at play, you will literally become a magnet for the opportunities you're most interested in.

So are you ready to get started?

Do you want to become unemployment proof?

Testimonials about the course and Mark's Socialized! book (from which the course was developed).

“This is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.” - Jonathan D. Becher, Chief Marketing Officer, SAP

"As the chief customer officer for an award winning social enterprise, I consider Fidelman's thought leaderships to be among the very best in industry." Vala Afshar, Chief Customer Officer, Enterasys Networks

“Yet again Mark Fidelman charts the real stories from the digital heartland of the social future of work with panache, power and facts” -Paul Miller, Author, “The Digital Workplace – How Technology is Liberating Work”

"I am still in awe over your personal branding presentation that you presented at ExecuNet...have a great weekend!", Bill G., ExecuNet member

"I wanted to thank you again for participating in our IMF event yesterday. I have received so much great feedback. No doubt, you seriously rocked it", Kristin, Integrated Marketing Summit.


The Ultimate Guide to Building a Personal Brand - Screenshot_01The Ultimate Guide to Building a Personal Brand - Screenshot_02The Ultimate Guide to Building a Personal Brand - Screenshot_03The Ultimate Guide to Building a Personal Brand - Screenshot_04


Why it's critical that you build a personal brand -starting now

My Story
Why it's important that you build a personal brand now
The benefits of a personal brand

The 4 Rules For Creating a Rock Star Personal Brand

Introducing T.A.C.T. and the 1st rule for creating a rockstar brand
The 2nd Rule: Be Adaptable
The 3rd Rule: Choose a personal brand type
The 4th Rule: Develop your network

How to Build Your Personal Brand in One Year

Build the foundation for your personal brand
The Personal Branding Playbook: Part 1
The Personal Branding Playbook: Part 2
The Personal Branding Playbook: Part 3
The Personal Branding Playbook: Part 4
The Personal Branding Playbook: Part 5
A Personal Branding Editorial Calendar and Timeline

10 Must Have Tools for Personal Branding

10 Must Have Personal Branding Tools: Part 1
10 Must Have Personal Branding Tools: Part 2
5 Free Online Places to Build Your Personal Brand

9 Lessons Learned and Summary

Lessons Learned & the Importance of Feedback
Summary and Wrapping it All Up


May 8, 2015
Only Lecture 1 is showing and the rest are just audio and no visual. Someone please assist. Very disappointed as I was looking forward to learning from this course. Am I the only one experiencing this problem?
January 12, 2015
I've seen Mark on stage, read his Forbes column regularly and have enjoyed learning from him for years. He doesn't disappoint here. Love his conversational style. I feel like he's sitting across the table from me walking me through!
November 9, 2014
Interesting and insightful, however some audio issues starting from section 3 made it somewhat hard to listen to, especially trough headphones. Recommended!
September 2, 2014
This is an excellent course if you plan on becoming an independent consultant, or if you're looking to re-enter the workforce after a long hiatus. The instructor lays out how concrete plan for how to build your brand, and provides examples of his own experience along the way. One caveat, though: if you're wandering through the wilderness and are still trying to figure out what to do with your life, this course may not be for you. This is more for those people that know what they want to do/be, but need help taking the next step to achieve their goals.
August 7, 2014
Great stuff in here. Mark really knew what he was talking about. Some of the info is a little dated (which can happen easily when you're talking about online tools). But the basic principles are rock solid. Excited to apply my knew knowledge to my personal brand and see where it takes me.
February 9, 2014
I'm lucky to have caught the course at a discounted price, but even at full price, this course over delivers on its content, providing specific step by step instructions on how to leverage social media to build a network. The videos look great, the presenter is engaging, and I always appreciate the info graphics.
January 30, 2014
Thank you Mark for a great course. The right amount of useful information. Packed with great insight and measurable steps for cultivating the business of you.
January 29, 2014
Alot of content was covered here, and I gotta say, I got alot of homework to do. The tools covered was very valuable because I have not heard of most of them and It made me realize that building a brand is very very very strategic!! If its anything I would add to this is where can I find a Part II lol!!! This Guide Leaves me wanting more information on each of the topic that were being covered. Overall! Excellent course and Time to put a plan in action! Thanks Mark!
January 28, 2014
In nice and relaxed manner Mark Fidelman shares his story and experience in building and developing a personal brand – everything from identifying the type of a brand to really great strategies and techniques to make it popular and successful.
December 16, 2013
Useful tools and great communication with the audience. Excellent content, but there are 4 lessons that keep loading. I have asked for help for 2 weeks with no success.



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