Intro to Branding

What Is A Brand?

4.61 (2866 reviews)

Udemy

platform

English

language

Branding

What you will learn

Understand the common misconceptions about what a brand is.

You will have crystal clarity regarding what a brand is.

You will be able to evaluate other company's branding efforts.

You will have a framework to start building your own brand.

You will understand the need to connect, differentiate, and focus on creating brand experiences.

You will understand that branding is more "in the mind" and less "with the eye".

Why take this course?

There is so much confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding.

This is branding for the rest of us!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

Learn how branding is vital for connecting deeply with your audience
Understand why branding consistency and alignment are vital
See how "companies do not create their brand; their audience creates the brand"
Learn where confusion about branding stems from
Learn the top four causes of brand misalignment
and so much more!

Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!

Each lesson is short, downloadable, and features bullet points to make learning even easier.

Don't get left behind!

Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!

See you in class!!

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Reviews

Andreia

November 10, 2023

This course was outstanding! It presented all concepts in an easily comprehensible manner, making it accessible to everyone. Furthermore, it effectively condensed the information, making it easy to retain.

Hannah

November 6, 2023

Simple but clarifying explanation of what a brand is and isn't and what keeps a brand consistent and strong. Well produced.

Thatayaone

September 19, 2023

It's actually a good course and it has so far answered some of the questions i've had regarding Branding.. Waiting for more!!!!

Karen

September 13, 2023

Thanks for this great course and explaining it so easily. I really learned a lot and understand a bit more about branding in general and what it's not. Will always remember B.R.A.N.D, love this! ❤️

Sharon

September 10, 2023

The instructor break it down so we’ll that anyone can understand this course. I just spoke with my sister, who runs her own commercial business to take this course. It’s a must! Love it so far.

Barrett

June 12, 2023

The acronym will be something that sticks with me for a long time. Great way to remember what truly makes up a BRAND

Sonya

April 13, 2023

This is the best breakdown of branding I’ve ever seen. I had such a mental block and to unclogged the drain!

Corrina

April 11, 2023

I enjoyed this course. It was exactly what the title of the course was called, Intro to Branding. I do not understand why people would think it would be in depth. Also you can not please them all, literally one person said it was not long enough and the next stating it was too long. It was very generalized which is good for those of us who are learning about what a personal brand is and how to implement it in our work life. My favorite part was the bloopers, where he would mess up and then smile real big out of peer frustration LOL

Zofia

March 10, 2023

Really good beginner intro to branding. Feel like I walked away with a better understanding of what brand means.

Aslihatun

March 5, 2023

The session was fun and easy to understand. But sadly the duration was too short:( hoping a longer session in the future.

Jakob

February 20, 2023

I found that this course was a good fit for me, the information was given in a way that I understand.

Eamon

February 2, 2023

The host of the course is very enthusiastic about the subject matter, and inspires the student to want to learn.

Kristina

January 3, 2023

IT was great! A brief information for a really beginner as myself to understand the main concept of what brand is. Really enjoyed the course. Thank you a lot!

Saksham

December 7, 2022

Whenever someone speaks about a brand, all they talk about are various logos and names. Not a lot of people realize that a brand too in itself is a living person that has certain attributes.

Itumeleng

November 10, 2022

Easy to follow even though i am no clued up in the industry. The lecture makes it easy to follow and comprehend.

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