Business Branding With Personality: Build An Authentic Brand

The Business Branding Strategy That Empowers Your Brand To Connect With Personality On A Human Level

4.72 (2703 reviews)
Udemy
platform
English
language
Branding
category
instructor
11,536
students
3 hours
content
Nov 2019
last update
$79.99
regular price

What you will learn

Develop an authentic brand personality with a scientific framework based on your audience

Identify Your Audience Personality Type In Order To Build Your Brand Personality Around It

Understand Why Your Customers Expect More From Your Brand Communication

Build A Personality Foundation Around Who Your Audience Is

Expand Your Personality To Have Attitude, Opinions And An Outlook On Life

Integrate Your Personality Into Your Brand Voice, Language And Tone

Create Content And Copy With The Tone, Language And Attitude Of Your Brand

Apply Your Brand Personality To Marketing Strategy, Touch points And Communication

Description

You’re here because you want to build a business brand that engages people, makes deep human connections and builds a following.

 

Maybe your building a business brand for the first time or maybe you design brands for a living and your but you want to be more strategic to further your career and build brands with substance that are more than just visuals.


You want strategies that allow your business branding to

 

·      Look

·      Feel

·      Sound

·      Behave

·      Think

·      And Act

 

Differently to other brands and that’s exactly what I’m here to help you do.


Brand Management is all about understanding who your audience is, what they feel and how they behave and using that information to strategically relate your brand to their lives.

 

If you search for a Marketing Strategy, you will find hundreds of examples but none will show you how to speak to your audience with a tone of voice, language, characteristics and personality that will allow you to resonate with who they are as a person, which ultimately leads to subconscious buying decisions.


And that's what business branding is all about. The best marketing strategy of today will be gone tomorrow, but brands that build their relationships through human and emotional connections, stand the test of time.


Business Branding with personality is built on Archetypes. It is not a Marketing Hack. It's a science based on thousands of years of research.


 

·      How do the world’s biggest brands get their audience top feel something for them?

·      How do you develop a personality that makes your brand feel like a real person?

·      How can you apply this personality throughout your brand so you make your audience feel something towards you?

 

 

 

If you want to understand your audience on a deeper level, their fears, desires, characteristics and behaviours, and you want to build a brand personality that engages them on an emotional level, then this is the course for you.


One of the first considerations when building a business brand and a business strategy should be; how do I connect with my audience in a way that seems organic and natural. So the see the business like a person.

 

In this course you’ll learn the science behind why personality is the key for business brands to human engagement and the framework that the biggest brands in the world use in order to develop their personalities that connect with their audience.

 

The businesses and brands that make emotional connections with their audience do so on a uniquely human level. Brands are evolving into human personas that are connecting with their audience on a much more personal level.

 

Your customers don’t want broadcast communication in a generic voice with little to no personality. They want their brands to connect with them with an authentic personality that they can relate to.

 

The most loved brands in the world use a scientific personality framework as part of their brand strategy in order to make those emotional connections.

 

Brand Archetypes have been used by storytellers and filmmakers for generations in order to make their audience feel something for their characters and that’s exactly what we’ll be diving into in this course. We'll uncover where brand archetypes have come from and their scientific background and how they are applied in business strategy as brand archetypes in order for brands to connect with their audience.

 

You’ll Learn

 

·      How consumers connect on an emotional level

·      The two emotional states that brands look to tap into

·      Why personality is the future of business branding

·      The evolution of consumer brand relationships and where they’re going

·      How to develop a brand personality using a scientific framework

·      How to expand that personality so that it feels human

·      How to apply your personality across all your marketing touch points

 

 

This course is jammed full of examples as well from big and small brands

 

I’ve designed this course for anyone looking to build a brand or anyone looking to connect with their audience in an engaging way. I’ve created easy to follow, visually appealing and illustrated lessons that keep you engaged and help you take action.

 

By the end of this course you’ll know exactly how to develop a brand personality designed to evoke a specific desire or emotion from your audience which you can use to influence your brands visual identity, including your:

 

·      Typography

·      Colour Palette

·      Images Style

 

 

You’ll also be able to express your personality across every single touch point that your audience has with your business brand including:

 

·      Website copy

·      Social media posts

·      Advertisements

·      Blog Posts

·      Packaging

·      Videos

·      Customer Service

·      Lead Magnets

 

As you’ll learn, every single one of these touch points is an opportunity to give your audience a positive experience with your brand, which they subconsciously store which influences their buying decisions.

 

There are also a tonne of downloadable interactive pdfs, worksheets and case studies to help you capture information, develop your personality and bring that personality to life.

 

By the end of this course you’ll be able to

 

·      Understand Why Your Customers Expect More From Your Brand Communication

·      Identify Your Audience Personality Type

·      Build A Personality Foundation Around Who Your Audience Is

·      Expand Your Personality To Have Attitude, Opinions And An Outlook On Life

·      Integrate Your Personality Into Your Brand Voice, Language And Tone

·      Apply Your Personality Across All Marketing Touch-points

·      Develop an authentic brand personality with a scientific framework based on your audience

 

 

I truly believe that the information in this course will help your business brand to engage with your audience on a much more human and emotional level. This detailed level of brand management leads to human connections that will ultimately lead to your brands success.

 

Content

Brand - Customer Relationships Have Human Roots

What You'll Learn
Learn From Old Fashioned Branding
How We All Connect
Identify Your Audiences Emotional States
EXAMPLES: Loved Brands Use Heart Branding
Discover Different Levels Of Emotion
CASE STUDY: Every Budget Can Connect

Discover The Human Brand And Identify Who You're Connecting With

How Brand Consumer Relationships Have Evolved And Why
How Human Brands Are Developing
CASE STUDY: A Happy Personality
Align Your Audience And Your Personality
Identify Your Brand Role
Build Your Personality On A Framework

Be Familiar Using A Scientific Framework

Analyse Your Personal Brand Relationships
Why Archetypes Are So Effective
Forget Marketing Hacks: Use Science
Keep Your Personality Defined And Familiar
Your Customer Is An Archetype: Uncover It

The Archetype Framework & The Personalities That Resonate

Discover The Archetype Framework
The Outlaw
The Magician
The Hero
The Lover
The Jester
The Everyman
The Caregiver
The Ruler
The Creator
The Innocent
The Sage
The Explorer
Test Your Archetype Personality Knowledge

Develop And Express Your Brand Personality

Uncover The Human Side Of Your Audience
Archetypal Mix: A Formula For Expression
Use Your Brand Personality Workbook
Build Your Personality Frame around Your Audience
Define Your Personality Visually
CASE STUDY: From The Outlaw To The Creator
How To Bring Your Personality To Life
Applying Your Personas Attitudes And Opinions
Build A Story Around Your New Character
Thank You

Screenshots

Business Branding With Personality: Build An Authentic Brand - Screenshot_01Business Branding With Personality: Build An Authentic Brand - Screenshot_02Business Branding With Personality: Build An Authentic Brand - Screenshot_03Business Branding With Personality: Build An Authentic Brand - Screenshot_04

Reviews

Vinson
October 21, 2023
Satisfying a customer is the best business strategy. This course teaches you how to do that through emotional connecting with a concept called branding.
Luis
October 13, 2023
Great Course! gives you a comprehensive understanding of branding and its practical application to your projects. Highly recommended!"
Chiara
September 14, 2023
This is a very useful course, packed full of info and it really gets across the message that if you want a brand to succeed, you may want to structure it with a personality. I've already recommended this course to several people.
Marco
June 5, 2023
It was very informative and the resources provided were a great addition. Like others have mentioned, it would be even better if throughout the course, there would be a mock example as the worksheets are being discussed.
Antoinette
May 25, 2023
Very useful information and well structured, easy flow and nicely broken down in sections. Good job!
Aishwarya
May 25, 2023
The content and examples are really good it helped to understand the concept better but would like to see more of it as I find a bit of a drag in between . Would like to have more visuals.
Dhiraj
May 8, 2023
Simple comprehensive narrative and clearly put across. Understanding the archetypes with the given examples is very helpful. Overall very insightful experience in learning how brands function.
Kristina
May 1, 2023
Very insightful and clearly explained how brands personality could be a very useful tool for each brand, and how to approach it. Only thing that I was missing was the possibility to use the templates that were shown in the video…but overall, super good course…helped me a lot with building my brands personality
Olivia
April 10, 2023
Really happy with this course. Everything is explained in a clear manner and the content is really eye-opening, and applies even beyond branding and marketing. In my opinion, the only thing this course lacks is a clearer and more guided step-by-step strategy to apply to your own brand.
Michelle
April 3, 2023
This course is so relatable and clearly presented for ease of understanding. a really enjoyable course where I learnt so much. Branding has come alive for me and my business.
Sierra
March 24, 2023
I love the list of characteristics and traits. Apart from branding a business I found it useful to know myself on a deeper level
Jamal
March 16, 2023
Great course for someone who is new to branding. The Archetypes are eye opening and I'll definitely use them. Good pace, clear speech including work sheets. Displaying real strategies would've been the icing on the cake, thanks a lot!
Daniel
March 11, 2023
Because the content is filled with insight and experience, it’s highly valuable and thus far been structured in a way that is easy to grasp.
Ifeoma
March 9, 2023
This course was extremely comprehensive and enjoyable. I would recommend streamlining the modules as some content can be grouped together rather then being spread throughout each model. It makes it easier to understand and implement the course step by step.
Fikile
March 9, 2023
It was insightful learning about the core meaning of branding and what goes in into creating a successful brand.

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2037952
udemy ID
11/20/2018
course created date
7/29/2019
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