Business Branding Strategy Masterclass

How to Create a Strong Brand Identity & Build Brand Recognition & Trust

4.88 (8 reviews)
1.5 hours
May 2022
last update
regular price

What you will learn

Discover the 4 components of Brand Strategy, so that you can create a strong Brand Identity for your Business.

Develop a strong Brand Creative to ensure all of the visual pieces of your brand reflect your Brand Strategy & Brand Values.

Develop a Brand Maintenance Plan to ensure that your branding remains consistent over time across your entire Marketing Mix to build Brand Recognition & Trust

Develop actionable steps for successful brand implementation and execution across your Marketing Mix from website to point of sale.


Many people underestimate the importance that Branding has to play in the success of their Business.

Often they assume that it is just a matter of picking a few nice colors and an image, then throwing it together to form a logo.

But in reality, Branding is far more than this and vital to the success of your business because it helps to:

  • Build recognition and trust.

  • Attract your ideal customers to your Business.

  • Differentiate your Business above and away from the competition.

  • Prevents you from having to compete on price.

  • Enables you to win more customers, who are willing to pay more.

During this Branding Strategy Masterclass, I'll teach you the four components of Brand Strategy, so that you can create a strong Brand Identity for your business, including:

  1. Brand Strategy - to start building an effective Brand Strategy, you need to answer some important questions about who you are, what you do, and why it matters to your customers so that you can really begin to gain brand clarity. Once you have figured out answers to these questions, it's important to communicate them over and over again to your customers. During this training, I'll take you step-by-step through the process to build your brand strategy.

  2. Brand Creative - Once you're clear on your Brand Strategy, I'll walk you through the second piece of Brand Development, which is Brand Creative. This involves developing all of the visual pieces that will make up your brand, including your logo, fonts, color palette, patterns, and photos.

  3. Brand Maintenance - Once you have decided upon your Brand Strategy and Creative, I'll then help you to develop a Brand Maintenance Plan, to ensure that your branding remains consistent over time and throughout your entire marketing efforts. This is absolutely vital in order to build brand recognition and trust.

  4. Brand Launch - finally I'll help you to build actionable steps for successful brand implementation and execution across all of your marketing communications, from website to point of sale.

I'm really excited to share this Training with you because I know you will find it invaluable in creating a strong, compelling Brand Strategy and Brand Identity for your Business, which in turn, will help you to attract the right customers, gain more sales and allow you to make a bigger impact in the market-place.

This Brand Strategy Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you're learning and put it into practice.


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Branding Strategy Masterclass Introduction


Brand Strategy

Brand Strategy

Brand Creative

Developing your Brand Creative
Selecting your Colour Palette
Deciding upon your Typography
Designing your Logo

Brand Maintenance & Launch

Developing Brand Consistency & Launching your Brand


May 26, 2022
This course is great for everyone who wants to create and maintain a powerful brand identity for their business. Michelle makes it so diverting and easy to follow by explaining the contents in great detail using a hands-on approach. Definitely recommended.
May 25, 2022
A great, detailed course on branding. Everything you need to know to get started and all explained in a simple, straightforward way.
May 24, 2022
A very clear and simple process to follow! This course is very practical, you can literally follow along and implement all of the tips straight away. Thank so much!
May 22, 2022
I found this course so helpful in creating a beautiful brand for my new Dog Grooming Business. Before taking the course I had no understanding of marketing or branding, or even how important it was. But using the strategies, concepts and design tools that Michelle recommends I have created a beautiful brand for my business, which looks high quality and professional and which is helping me to attract new customers, sales and repeated business. Highly recommended!
May 20, 2022
Michelle goes really in depth in her explanation of brand strategy and walks through all the steps in the creative process too.
May 20, 2022
Wow! This course is amazing! Michelle shares all of her knowledge and expertise in such a generous way. She really gets you to dig deep and step into your customer's shoes, so that you can create a brand and messaging that really resonates with your ideal client. There is so much more to creating a good brand than I had previously realized. But I now feel confident and really excited to start developing my brand using the wonderful lessons that Michelle has shared. This course not only goes deep into how to develop your brand strategy but also the practical aspects of how to choose the right colors, font combinations and logo concepts, so that you can create an incredible brand that reflects your brand's core values. Michelle also demonstrates some free, easy-to-use software, which will enable you to design your own logo! I can't wait to get started! I 100% recommend this course!



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5/18/2022100% OFF
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