Branding For Market Leadership

making of market leaders, strategies of brand leaders, customer intimacy and market leadership etc.

4.60 (10 reviews)
Udemy
platform
English
language
Branding
category
instructor
12
students
2.5 hours
content
Oct 2023
last update
$29.99
regular price

What you will learn

The making of market leaders

Learn about value proposition

Leveraging technology for excellence

The making of brand leaders

Driving supply chain efficiency for leadership

Strategies of brand leaders

Role of people in operational excellence

Managing innovation and product leadership

Customer intimacy and market leadership

Learn about customer oriented leadership

Leadership through building integrated solution

Description

Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.

Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.

The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.

Content

Introduction

Introduction
Making of market leaders
Brand leadership building blocks
Key to brand leadership and growth
Value proposition
Product value proposition and business process re-engineering
Service excellence and technology

Key Branding Pointers

Why is your brand losing out
Value proposition lessons
Product leadership through excellence
Leveraging technology for excellence
Leadership through product innovation
Building an ideal brand
Driving business leadership through customer service

The Making Of Brand Leaders

Management culture
Human resources

Driving Supply Chain Efficiency For Leadership

Operational excellence and efficiencies on Integrated Supply chain
Innovation in technology

Strategies Of Brand Leaders

Effective customer service strategy
Excellence in operations
Covering the market globally and locally
Control cost
Implement good marketing plan

Role Of People In Operational Excellence

Standardization of process automation training
Promote performance recognition and reward system

Managing Innovation And Product Leadership

Research and development innovation
Excellence in management

Customer Intimacy And Market Leadership

Alleviate customer problems
Participatory approach to working with the customer

Customer Oriented Leadership

Learning and understanding all about customer business and designing solution

Leadership Through Building Integrated Solution

Customer centric approach
Customized and integrated solution

Screenshots

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Reviews

Caspan
April 27, 2022
The branding of the business gives the business a unique reputation in ensuring that they can be easily identified by the customers and its products.
Kaspin
January 28, 2022
Positioning the brand in the mind of the customer is a very clear sign that the company is making sure that all the things that the company is doing conform to ensuring that quality can be achieved through delivery and production of good products and services.
Samson
January 15, 2022
To develop great brand to the top its then the duty of management to ensure that they set up a team that is well focus in branding and developing workable marketing plan and build a very strong customer service team.
Foster
September 20, 2021
Management decisions have a very key implication on market performance, l have seen a company that have increase price of their products any how and it has affected the company market position, market leadership is a consistent work towards retention of customers.
Fruitee
September 12, 2021
Branding is very important to any serious organization, but to become a market leader in the market environment you need to do the right thing by positioning your product or services in the minds of the customers for greater impact as a sign of quality and customer focus organization, For you brand to be well notice its by deed of hard work and commitment to satisfy customers.
Prince
July 27, 2021
Branding is very important , no company can achieve market dominance when their branding is not the best, its always important to understand the market and brand to achieve the company goals and try with all strength to lead the market, because market leadership is financial empowerment.
Fruitee
May 4, 2021
This is a well organise course on branding leadership, your high light on brand growth is very strategic because its very difficult to only operate and be a global brand or become a market leader. brands also goes through challenge times.

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Related Topics

4010036
udemy ID
4/27/2021
course created date
5/6/2021
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