Brand building for startups: how to win consumer mind?

Practical Example-Driven Approach for Brand Development, Brand Building, and Brand Management

4.35 (234 reviews)
Udemy
platform
English
language
Branding
category
instructor
3,768
students
2.5 hours
content
Jul 2021
last update
$49.99
regular price

What you will learn

What is a Brand? Brand Management? Brand Building? and Brand Development?

Why we need to build brands? We are living in a Brand World!

Learn how analyze and define market opportunities

Learn how to be differentiated and charge more for it

Learn how to build brand equity

Learn how to develop a brand identity brief, logo brief, etc

How to find professional graphic designer without breaking a bank

Define unique value proposition to win

How to set KPIs to evaluate the completion from the agency or freelancers?

Create brand personality to build relationship with your customers

Description

This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:

>>> win consumers' heart by defining key drivers

>>> win in competition by being outstanding and differentiated

>>> make sure your brand is highly recognized and remembered.


FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.

The course is divided into 4 sections.

Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.

Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.

Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.

Section 4 will show you how to prepare for the launch of the brand practically with a low budget.

Who this course is for:

  • Start-up owners who want to find out their way to differentiate their business in the first stage

  • Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks

  • Small & Medium enterprises willing to create their brand

  • Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.

  • Students

Reasons to Believe:

  • Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).

  • He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.



#brandmanagement #branddevelopment #startup #marketing #brandstrategy #marketingstrategy #businessbranding #FMCGmarketing #FMCGbrandmarketing

Content

Introduction

Introduction
Why is brand so important today?
Course Differentiation & Course Outline

What you should know? - Key Concepts

What comes in your mind...
What comes in your mind when it comes to "Charlie Chaplin" name?
Explanation for the Quizzes above
What is a Brand? Brand Management? Brand Development? Brand Building?
Brand Equity Index Model
Types of researches related to brand building
Key attributes - Unmet needs - Motivators - Key Drivers
Brand Experience

How to win?

How to get a big picture to win?
How to define thought process - part 1: Model
How to define thought process - part 2: Shopping Behavior
How to define thought process - part 3: Examples
How to understand and analyze the key drivers?
How to conduct surveys by yourself?
How to discover unmet needs? and prioritize attributes?
How to define unique value proposition?

How to get materials before launch with limited budget?

How to name your brand effectively?
How to use color to win consumers' attention?
How to write a brief?
How to evaluate the outcomes of freelancer?

Screenshots

Brand building for startups: how to win consumer mind? - Screenshot_01Brand building for startups: how to win consumer mind? - Screenshot_02Brand building for startups: how to win consumer mind? - Screenshot_03Brand building for startups: how to win consumer mind? - Screenshot_04

Reviews

Haley
August 8, 2021
graphics not up to par with other available lessons and the automated voice is hard to keep attention on
Mohan
July 4, 2021
This course gives an in-depth insight into how building brand and perception impacts every decision. I think it aspires marketers to take to position their offering better, it also gives them a clear understanding of what to avoid. But I still feel it lack something.
Priyanka
April 12, 2021
Because this course literally helps to a fresher in getting deep marketing knowledge in short duration.
Ira
June 21, 2020
Exactly what I was looking for. The first thing in my mind is how to find and build a unique point into consumers' minds.
Fidel
June 2, 2020
The plus: right starting, approachable layout, interesting examples, in-depth content, clear caption. The minus: accent But to give credit where it's due, even in Harvard, several professors' accents are varied. So I don't place so hard on it.
Eduardo
May 28, 2020
This course is very informative and has helped me gain valuable knowledge on Strategic Brand Management.
Dylan
May 15, 2020
During 2 months at home, I read your fiction and Logic book, I was quite surprised how a marketer can write in different topics. It brought me to your website and then here. Before enrolling, I read some negative reviews. Almost of them are related to accent, almost no comments for the content. For me, it's good because I used to communicate with people from different countries. It's hard to confirm which accent is the best. I can understand American accent but not for Australian accent. I can understand English from Chinese but not for Indian. However, poor you! You are instructing to people from all over the world and not much people have opportunities to talk with the rest of the world. So my suggestion to you is to upload the slides or script for the audiences to read first and then I believe that they will love your course. Another suggest for you is to create a course related to Self-publishing, I am looking forward to enroll that course. Stay strong!
Ottone
May 10, 2020
Great Learning experience. Valuable downloadable resources. Quite beneficial for fresh marketers and experienced ones as well.
Sandhya
May 7, 2020
Not able to grasp the accent easily, so I have to read the subtitles. When I’m reading the subtitles, I’m not able to focus on the contents of the presentation.
Maegan
April 20, 2020
Contain many real templates, structures, and researches! Great trust in his experience and knowledge.
Ishank
April 19, 2020
This course helped me understand branding with amazing clarity. The way the information is structured makes it easy to understand and apply.
Aadrik
April 17, 2020
Exciting! I felt hard to search for the courses related to consumer perception, now this course seems to focus on this topic.
Tereza
April 5, 2020
Great! I think it's suitable for startups because all businesses must come from consumers' insight and behaviour.
Frank
March 28, 2020
This course focuses on the perception finding and building. The examples are exciting and inspirational.
Faraz
March 27, 2020
thanks for having this course ,i was expecting little more business strategy.but it ok .few point are not even touched.

Coupons

DateDiscountStatus
1/5/2020100% OFF
expired
2/12/202087% OFF
expired
5/12/2023100% OFF
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Enrollment distribution

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2636534
udemy ID
11/2/2019
course created date
1/5/2020
course indexed date
Lee Jia Cheng
course submited by