Udemy

Platform

English

Language

Digital Marketing

Category

Hospitality Marketing Tips on Google Ads & Facebook Ads 2021

3 Hospitality Marketing Tricks to Increase Direct Bookings for Your Small Hotel / Vacation Rental on Google & Facebook

4.50 (15 reviews)

Students

1.5 hours

Content

Oct 2020

Last Update
Regular Price


What you will learn

Simple hospitality marketing tips to boost direct bookings with digital marketing on Google and Facebook

What a "Bid on Brand" Google Ad is & how to set one up to rank #1 on Google for your own property

How to download your customer email list from your hotel booking engine / hotel reservation system

How to set up a new Facebook ad or adjust your existing Facebook Ad settings to maximize your ROI

How to upload your customer email list to Facebook to encourage REPEAT business

How to create a custom lookalike audience on Facebook to attract NEW business


Description

Life is hard as a hospitality property owner with a short stay accommodation, small hotel business, bed and breakfast, vacation rental or holiday let! You're always spinning plates and it's easy to fall into the habit of allowing OTAs like Booking .com, Airbnb and Expedia to bring you business. The problem with this is you are missing out on crucial profits, and have less control of the calibre of guests who arrive at your property.


In this course I’m going to teach you 3 EASY hotel marketing tricks you can implement over the next 24 hours to:

  • Beat the OTAs & Rank #1 on Google for YOUR own property


  • Encourage REPEAT business from your existing customers on Facebook


  • Attract NEW business on Facebook from people who are like your existing customers


Each lesson is a step by step, on screen tutorial. Watch over my shoulder as I demo the exact hospitality marketing strategies in Google Ads & Facebook Ads that continually work for my own business AND for the businesses of my students!


I'll demo how to download your customer email list from two of the top hotel booking engines (Free to Book & Eviivo). Follow me as I upload that list to Facebook and teach you how to make the most of it!


You DON’T NEED A HUGE ADs BUDGET budget to beat the OTAs. I’ll show how to maximize your ROI and which tricky settings to look out for when you're creating your ads so YOU (not Google or Facebook), stay in absolute control of your budget.


Even if you’ve never tried digital marketing or advertising on Google or Facebook - YOU CAN DO THIS.


Beginners are always welcome with me. Pause the videos and replay them as often as you need to!


After taking this course, one of my students - Fay Khang of Edinburgh, made ONE adjustment to the settings on her Facebook Ad. In less than 48 hours, she received 4 new enquiries on her property!


Other students shared:

"5*s. Great info that we have needed for a long time!" -former student, Annatjie


"5*s. Really informative- I can definitely implement the course content in my business." - former student, Glenda


TAKE CONTROL of your hotel management BUSINESS & INCREASE your PROFITS with DIRECT BOOKINGS on Google & Facebook.


Your bottom line with thank you.


Screenshots

Hospitality Marketing Tips on Google Ads & Facebook Ads 2021
Hospitality Marketing Tips on Google Ads & Facebook Ads 2021
Hospitality Marketing Tips on Google Ads & Facebook Ads 2021
Hospitality Marketing Tips on Google Ads & Facebook Ads 2021

Content

All about Google Adwords

Why you should bid on your brand name with Google Ads

How to Bid On Brand (Checklist)

How to boost your bookings with Facebook Ads

How to boost your bookings with Facebook Ads

How to add your email list to Facebook Audiences

Checklist For Setting Up Facebook Ads Manager


1486326

Udemy ID

12/29/2017

Course created date

11/23/2019

Course Indexed date
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