Blogging and Influencer Marketing

Manual on How to Use Influencer Marketing to Grow Your Business Online and Reach Your Marketing Goals!

4.42 (159 reviews)
Udemy
platform
English
language
Social Media Marketing
category
instructor
Blogging and Influencer Marketing
20,988
students
2 hours
content
May 2023
last update
$54.99
regular price

What you will learn

What are blogging and influencer marketing?

The difference between influencers and bloggers

The best platforms for blogging

The best platforms for blogging

How to create the right kind of content

How to set goals and objectives for collaborations with bloggers

How to search for bloggers to work with

How to analyze bloggers' profiles

How to brief bloggers

How to measure the results of your influencer marketing campaigns

How to create an effective influencer marketing strategy

Description

Influencer marketing is one of the most powerful approaches you can use to raise awareness for your brand. By partnering with influencers who have a large and engaged following on social media, businesses can drive traffic to their websites and increase sales. Additionally, influencer marketing can be less expensive than other forms of advertising, allowing businesses to reach a wider audience without depleting their budget.


Do you want to start your own blog or collaborate with bloggers to promote your brand? This course will show you exactly how to create an influencer marketing plan for your business, regardless of your size and subject.


DURING OUR TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  • What is blogging?

  • Platforms for blogging

  • What is influencer marketing?

  • Influencer marketing marketplace: statistics, trends, forecasts

  • Content creation: copywriting

  • Types of bloggers: nano bloggers, micro bloggers, mid-tier bloggers, millionaire bloggers

  • Brand goals and objectives for blogger collaborations

  • Searching for bloggers: manual monitoring, recommendations, special services

  • Analytics of blogger profiles: ways to recognize inefficient accounts (cheats, bots, giveaways)

  • Communication with bloggers (briefings)

  • Evaluation of the effectiveness of a blogger collaboration (metrics to evaluate)

  • Creative ways to collaborate with bloggers (examples)

  • Free ways to get your content posted by bloggers

  • Creating blogger packs (examples)

  • Step-by-step instructions for working with influencers (useful services)


YOU’LL HAVE THE OPPORTUNITY TO LEARN INFLUENCER MARKETING FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 430,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.

  • Instructor Zoya Lobod master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University.


OUR INFLUENCER MARKETING TRAINING INCLUDES:

  • Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

  • Lifetime access to the course and any future updates

  • 24/7 Support: If you have questions, I will always be willing to answer

  • Complete the course and receive an Udemy certificate


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.


In 2023, understanding influencer marketing strategies will be critical for developing successful campaigns and delivering exceptional results for brands.

Join our Influencer Marketing course today and learn how to leverage the power of influencers to take your business to new heights!


Content

Introduction

Introduction
Platforms for Blogging
Influencer marketing market: statistics, trends, forecasts
Profession of a blogger
Profile monetization
Content creation. Copywriting
Types of bloggers: nano, micro, midtier bloggers, millionaire bloggers
Brand goals and objectives for blogger-collaboration
How to search and analyze bloggers
Communication with a blogger, briefing
Evaluation of the effectiveness of blogger-collaboration. Metrics to evaluate
Creative ways of collaborating with bloggers. Cases
Free ways to be posted by bloggers. Creation of blogger packs. Examples
Step-by-step instructions for working with influencers. Useful Services
Summary

Screenshots

Blogging and Influencer Marketing - Screenshot_01Blogging and Influencer Marketing - Screenshot_02Blogging and Influencer Marketing - Screenshot_03Blogging and Influencer Marketing - Screenshot_04

Reviews

Mohith
March 9, 2023
The quality of the course and the information provided is on another level. The whole setup makes the course more beautiful and engaging.
Serg
February 21, 2023
The topic of blogging is very relevant now. And I am very glad that I took this course. Now I understand what it takes to become a blogger or to find a good blogger to advertise my services. Thanks for the informative course!
Verónica
February 1, 2023
This course is really motivating and helpful. It's dynamic, organized, and accurate. The materials are useful. I'm really happy to continue this course to the end.
Jessica
January 5, 2023
Not exactly my expectation. But the course was a great help to me. i have learnt a lot and i will work with it. thank you.
Kanogwan
December 28, 2022
This content excited me to learn new thing. Just minor comment on speed for me instructor speech is too fast.
Muhammad
December 2, 2022
In this course, everything is explained very clearly using infographics and at a basic level, this course will help you get started in blogging. Due to the fact that it is a basic course, there aren't any specifics about how to do SEO for your blog or how to create a website.
Светлана
November 30, 2022
Wery good course!!! Interesting and good lectors, many useful information and cases! Thanks!!! Recommendations!
Anna
November 30, 2022
I took this course by recommendation from Zoya's Instagram page, and I didn't regret it. This course is awesome even if you don't know about influencers. The instructor talks in a clear and understandable way. Her explanations throughout the entire lecture are very clear and understandable. She is really awesome at teaching I would highly recommend this course.
Діана
November 30, 2022
Interesting and high quality course. The lecturers of the course are very good at conveying information, it's easy to understand. I learned a lot of very useful things for my work, thanks!
Vlada
November 30, 2022
The speaker explains the material very well. Everything was clear and dynamic! Zoe is one of the best lector ^^))

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4793912
udemy ID
7/22/2022
course created date
11/30/2022
course indexed date
Anton Voroniuk
course submited by