4.95 (11 reviews)
☑ How to identify and address the most common cognitive biases in executive situations
☑ How to prevent - or at least mitigate - falling into cognitive traps
In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking.
These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.
You will learn about both frequent and unknown/obscure biases including:
- Loss aversion;
- Time discounting, baseline discounting, symbol grounding and symbol dependence;
- Motivated reasoning, confirmation bias, negative attribution and many other biases related to emotion;
- Perceived depth and effort manipulation, simplicity and triviality biases, and more;
- Salience effects, the peak-end effect, and others;
- The focusing illusion and affluent pressure;
- Anchoring, framing and context manipulation;
... As well as many others, and how they change someone's attitude in terms of buying or being persuaded to do something.
The course is presented in a reference guide format. In short, lessons are not sequential or dependent. You can take any specific section and watch it, and the contents will be encapsulated. But naturally, for someone watching the whole course in one go, things will be sequential and ordered. By the time you're done with the course, you'll be an expert on all things related to cognitive biases.
If this seems the course for you, let's begin!
Perception: Baseline Discounting
Perception: Baseline Discounting in Persuasion
Perception: Time Discounting
Perception: Time Discounting in Persuasion
Perception: Motivation and Confirmation
Perception: Motivation and Confirmation in Persuasion
Perception: Self-Serving and Illusion
Perception: Self-Serving and Illusion in Persuasion
Perception: Groups and Herds
Perception: Groups and Herds in Persuasion
Perception: Depth and Effort
Perception: Depth and Effort in Persuasion
Perception: Names and Labeling
Perception: Names and Labeling in Persuasion
Behavior: Overfitting/Overadjusting in Persuasion
Behavior: Moral Blame/Warfare
Behavior: Moral Blame/Warfare in Persuasion
Behavior: Loss/Sunk Cost/Endowment
Behavior: Loss/Sunk Cost/Endowment in Persuasion
Memorization: Salience and Peak-End
Memorization: Salience and Peak-End in Persuasion
Memorization: Simplicity and Triviality
Memorization: Simplicity and Triviality in Persuasion
Memorization: Familiarity and Exposure
Memorization: Familiarity and Exposure in Persuasion
Memorization: Suggestibility/Implementation in Persuasion
Interpersonal: Authority and Halo
Interpersonal: Authority and Halo in Persuasion
Interpersonal: Attributions in Persuasion
Interpersonal: Naive Realism
Interpersonal: Naive Realism in Persuasion
Knowledgeable instructor. The content is good. Not all biases translate directly into use in sales and persuasion, but you obtain knowledge even about the ones that don't. It's more a persuasion course with a sales complement than a sales course (but it was advertised this way, so I don't have a particular issue with it). Instructor sometimes speaks a little bit fast, but not a deal breaker.
Presentation and content is good, text on slides (gray on white) is poorly visible and readable. Speaking is a bit fast.