How to Write White Papers

How to write one of the top-paying projects in content marketing (white papers).

4.40 (81 reviews)
Udemy
platform
English
language
Content Marketing
category
instructor
442
students
2 hours
content
Jul 2023
last update
$54.99
regular price

What you will learn

Why white papers are the highest-paying copywriting gig

How white papers are different from every other kind of copywriting

How to choose a compelling white paper topic

How to research your white paper

How to give your white paper a compelling title

How to outline your white paper

How to write a compelling introduction

Problem statements and how to write them

How to write a conclusion

How to write your call to action

Description

If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.

To see how much money you can make writing white papers, just visit the website of Gordon Graham, The White Paper Guy. Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper.

Do the math, and you’ll discover that if you write one white paper a month at 6,000 dollars a pop, you’ll earn 72,000 dollars a year. Not shabby.

Hi, I’m Alan Sharpe, and welcome to my course on how to write effective marketing white papers. In this course I teach you:

  • how to pick a white paper topic that resonates with your target audience

  • how to research your white paper so that you appear authoritative

  • how to outline your white paper so that your document has a logical flow and keeps the attention of your reader

  • how to give your white paper a strong title, so that prospective customers want to read it

  • I show you how to write each section of the white paper, including the introduction, problem statement, background section, solution section, conclusion and call to action

  • I give you tips on how to write like a designer, and I describe five mistakes to avoid

I’m your instructor, Alan Sharpe. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their copywriting.

The ideal student for this course is anyone who has to write marketing white papers to generate leads. If you need to research, outline and write white papers that establish authority, build trust and generate leads, then this course is for you.

This course is practical. You and I will examine more than a dozen marketing white papers to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from professional white-paper copywriters.

I pass on to you all that I’ve learned about writing effective white papers during the last three decades as a copywriter. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your white papers.

Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. read the reviews from my satisfied students. Then enroll now.

Content

Introduction

Introduction to marketing white papers
Anatomy of a white paper

Writing

Pick your topic
Research your topic
Outline your white paper
Give your white paper a strong title
Write a compelling introduction
Give your white paper context
Describe your solution
End with a call to action

Final thoughts

Write like a designer
Five mistakes to avoid

Screenshots

How to Write White Papers - Screenshot_01How to Write White Papers - Screenshot_02How to Write White Papers - Screenshot_03How to Write White Papers - Screenshot_04

Reviews

Lore
August 1, 2023
Alan Sharpe is an excellent teacher. The material was presented in a clear and concise manner, with each lesson building upon the last. Everything you need to know about white papers is here, including some information you may not find elsewhere. This course is more informative and interesting than slogging through a book. I feel confident in going forward on my own with what I've learned in How to White Papers course.
Michael
June 6, 2023
I found this course to be concise and extremely helpful. My only problem, you started off promoting the course highlighting the income potential. That gave me the impression it was coming from an entrepreneur, and, or freelancer prospective. The course felt like it was taught as if the student already worked for a company. I would love to know how you find companies that need white papers written on their behalf.
Lindsay
October 24, 2022
This course was thorough yet easy to follow along and understand. Great course for getting started with white papers.
Nitish
February 4, 2022
Crisp! Up to the point! This is course is good for beginners and covers all the basics needed to start off with whitepaper writing. Thanks
Sonia
March 26, 2021
I enjoyed the straight forward approach to delivering the information. I am delighted I made this purchase and would highly recommend.
Kayla
March 4, 2021
This is a great beginner course to learn about the sections of a white paper. Clear language, easy to follow, and gave me a lot of ideas for where to move forward from here in my self-education on the subject.
Randy
October 21, 2020
Very clear and concise. Short and to the point. If you are interested in learning how to write white papers, this is the class for you. Alan describes a format that is easy to follow yet comprehensive.
Charles
May 21, 2020
Good, but it would have been better if he had provided a few handouts, such as his outline, and a summary of each point.
Deepika
December 23, 2019
overall this course helped me in extending my knowledge in writing in a brief way which will surely help in future in my professional field too.
Kamalakannan
December 6, 2019
The course was structured well and was also well-paced. The instructor gave good examples to explain the concepts. This was very useful.
Mike
November 5, 2019
This is a great course with a lot of good and useful information. Alan Sharp keeps things moving and is easy to follow. I would have given it five stars if resources such as notes and an outline were included.
Carol
July 17, 2019
Comprehensive walk-through of a typical white paper. Very helpful course. Nicely paced and illustrative visual aids.
John
June 7, 2019
There's a good amount of relevant information delivered at a constant pace by Alan. Perhaps a downloadable PDF listing all the relevant points would be helpful.

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Related Topics

2388312
udemy ID
5/28/2019
course created date
11/23/2019
course indexed date
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course submited by