Growth Hacking


Behavioral Economics & Consumer Psychology in Marketing

Learn how to apply some of the most powerful principles from consumer psychology to increase conversions

4.53 (319 reviews)


1.5 hours


Sep 2020

Last Update
Regular Price

Exclusive  Offer
Unlimited access to 30 000 Premium SkillShare courses

What you will learn

The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)

Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between

Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)

How to reframe your message to get your foot in the door

How to present your offer in a way that makes people click

How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever


Through this excerpt from our Masterclass you discover some of the most counterintuitive and surprising findings from consumer psychology and behavioral economics to increase conversions.

You’ll get a wholesome, well-rounded understanding of how to apply 3 of the most powerful psychological principles to improve your business results. It's packed with useful tips, fun facts and even anecdotes so that learning is not dull and guess what? Remembering it is a lot easier this way.

Your instructors? Four of the top experts in the field RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and one VERY Special surprise guest.

The topics we will cover are:

  1. Introduction to the Behavioral Economics & Consumer Psychology

  2. The practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customers

  3. Fascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)

  4. A few simple tricks that business owners can use to justify a higher price. We want prices which feel fair otherwise we won't buy. Yet the way we assess fairness is quite arbitrary.

  5. One of the most powerful principle - Loss Aversion and specific case studies how it's been used to increase conversions (by Matej Sucha)

  6. The power and danger of Choice Overload (by Sam Tatam)

  7. Mind-blowing case study by Ogilvy for KFC with the aim to increase sales of potato chips (by Sam Tatam)

  8. A beautiful illustration of the power of behavioral insights - unexpected results achieved by a simple direct mail campaign from another case study for a charity organization in the UK

To get the most out of the Masterclass, first, watch the video and then read the corresponding eBook. It's full of additional case studies and examples which will help you grasp every nuance of the principle.


''We do growth marketing and have a lot of experience with increasing conversions but this course was the missing piece for us. It’s full of eye-opening insights and practical examples but most of all it‘s a step-by-step guide on how to apply them into practice.''

- Diederik Gerbranda, Growth Marketer at Scaleup Marketing

''Perfectly crafted, well-articulated, highly engaging and enriching program. This is one of the finest online programs I have come across. The case-studies and examples are elaborate and make it easier to understand BE concepts. I found the content informative and it has been designed in a manner such that it kept me engaged throughout.''

- Vinita Singh, Senior Research Executive at Nielsen

Certificate of completion:

You'll be issued a certificate of completion after finishing the course. Which you can (and should) easily add to your LinkedIn profile.

This course is right for you, if:

  • You're a marketer and you want to increase conversion rates of landing pages and sales funnels

  • You're a freelance consultant and you want to get ahead of the competition and bring new insights to your clients

  • You need to design performing B2B or B2C marketing and sales strategies

  • You write copy for websites, direct emails, online ads, etc

  • You’re a behavioral economics practitioner and you look for new case studies and inspirations


Behavioral Economics & Consumer Psychology in Marketing
Behavioral Economics & Consumer Psychology in Marketing
Behavioral Economics & Consumer Psychology in Marketing
Behavioral Economics & Consumer Psychology in Marketing


Behavioral Economics and Consumer Psychology in Marketing

Welcome to Behavioral Economics & Consumer Psychology in Marketing

Why Behavioral Economics in Marketing

Loss Aversion

Choice Overload

KFC (French fries) Case Study

Thank You


Jozef24 September 2020

The introductory course has exceeded my expectations by a huge margin. I am looking forward for next content to come ...

Eve23 September 2020

What a great course! I will definitely purchase a complete one. I want to learn as much as possible about behavioral economics. Thanks Mindworx Academy. :)

Wanita22 September 2020

This has so much useful information it's hard to believe it's an excerpt of a bigger course. It's practical and immediately applicable. It's also well designed. Even though the actual content is short, I found the need to work through it over several days as there's such a lot to take in and consider.

Yogesh16 August 2020

Course is good but it is rather elementary in nature, its OK because it is just a 1.5 hour course but the reading material is very good! I would have loved it more with more real life examples big companies use to tick the consumer.

Upasana25 July 2020

Chapter 7 on Sales of French fries needs to be dealt with in more depth. Please add resources if possible for the same. This was extremely superficial and surface level. I'd love to know more as to how this problem was tackled. Apart from that, the rest was good. Would be nice if you could elaborate on all 18 Principles and not just 3 of them.

Gilfredy23 July 2020

As a third-year college student majoring in Psychology, it was incredibly interesting to see different concepts of psychology applied in marketing and economics. It provided me a different perspective on how much influence human psychology has on product purchases without one even realizing it, which will be incredibly useful to me as someone who is a CEO/ consultant of a social media promotion company.

Osman7 July 2020

I do not enjoy with the case study stories/narrations. Some slides or graphs would be so much better. It is hard to visualize just by listening

Caspian30 June 2020

Its a subject that by its very nature involves an element of supposition and intuition, which is why the framing context of learning around it is so important. The lecturers were clear, engaging and charismatic, and i feel inspired to delve further into the field of study.

Rayen14 May 2020

Good course to understand the importance and concepts of behavioural economics. A slight understanding of economics will help you to understand quicker what is being said in the videos. But it is all explained in an understandable manner. Perhaps a quiz or some assignments could help to study the concepts in more depth.

Salome6 May 2020

I have never fully understood what behavioural economics is about. But just by watching that introduction, its really clear.

Kalyanakrishnan3 May 2020

Cool course for giving insights on behavioral economics and why it goes hand in hand with sales and marketing. Good tutors and clarity videos with great color contrasts. Although I would be little more happier if there are few more videos on few more concepts. Great Job anyways !!

Eddy13 April 2020

It has been interesting noticing how I have been exposed to some form of behavioral economics/marketing as a consumer and also how I used some form behaviroal economics/marketing techniques on my customers without knowing it.

Lucas29 March 2020

Concetti interessanti e utili. Peccato per il video di Rory Sutherland che l'avevo già visto su youtube.

Alžbeta25 March 2020

As a newbie in this whole Behavioral Economics' topic, this course sparked a huge interest. It shows a little bit of what goes into the process of making your customer/audience behave the way you want them to. Definitely made me go and purchase the complete Masterclass. This is some useful information right here!

Nikola24 March 2020

Totally worth it! I recommend this course to everyone who is tired of theoretical knowledge and looks for practical tips and case studies. I saw TED talk by Rory Sutherland and I was pleasantly surprised to see him in this course because I consider him one of the top experts in the marketing world. Handouts for loss aversion and choice architecture were fun to read and I appreciate tips for additional resources and citations of used literature - you can tell how much work was put into this course. I am considering buying the whole masterclass by MINDWORX ACADEMY.


Udemy ID


Course created date


Course Indexed date
Course Submitted by