Title
Behavioral Economics & Buyer Psychology- Drivers of Behavior
Learn about Key Drivers of Customer Behavior
What you will learn
What’s the most important and overlooked principle in consumer psychology and how to use it
How to use people’s tendency to go with the flow to your advantage and incorporate it in your marketing strategy
Why you should make customers feel like they got something from you before even asking them to buy something or sign up
The easiest strategy to persuade customers – reduce the perceived effort
Why customers are twice as sensitive to losses as they are to gains and how to use this in your communication in unexpected ways
Why take this course?
🚀 Course Title: Behavioral Economics & Buyer Psychology – Drivers of Behavior
🎓 Course Headline: Unlock the Secrets to Influencing Customer Choices with Behavioral Economics!
Are you ready to transform customer behavior? 🧐 With just a few tweaks, you can make or break a conversion. Behavioral Economics and Buyer Psychology are not just theoretical concepts; they are the building blocks of successful marketing strategies. In this course, we'll dive deep into the key drivers of customer behavior, backed by real-world case studies and groundbreaking research.
Course Curriculum Overview:
1. Introduction to Drivers of Behavior 🎢
- Discover the fundamental principles that dictate human decision-making.
- Learn the difference between 'fuel' and 'friction' in behavior change.
- Explore MINDWORX's own case studies and insights from cutting-edge research.
2. Uncertainty - The Most Important Principle 🤔
- Understand why fear of the unknown can either attract or repel potential customers.
- See how Matej boosted conversions by 154% with strategic uncertainty application.
- Learn to use uncertainty in a way that enhances customer confidence and trust.
3. The Ingenuity of Social Proof 👥
- Uncover the true meaning behind 'everyone is doing it', and how it can influence buying decisions.
- Discover the subtle nuances of effective social proof, and what common mistakes to avoid.
- Learn practical ways to incorporate social proof into your marketing without coming off as insincere.
4. The Power of Loss Aversion 😲
- Explore the psychology behind loss aversion and its powerful impact on consumer behavior.
- Get inspired by IKEA's clever use of the endowment effect.
- Find out how highlighting potential losses can increase the perceived value of your offering, leading to higher engagement and conversion rates.
5. Case Study: Landing Page 🌐
- Delve into a detailed analysis of what makes an effective landing page.
- Learn from real-world examples how subtle changes can significantly improve performance.
- Gain insights on optimizing your landing page to maximize conversions.
Your Instructor: Matej Sucha, a seasoned behavioral economist and consumer psychologist, will guide you through this transformative journey. With a wealth of experience advising both large corporates and SMBs, Matej's expertise is your key to unlocking the full potential of customer psychology in your business strategies.
Join us on this fascinating expedition into the depths of human decision-making. Enroll now and start influencing customer behavior with the science of behavioral economics! 🌟
Enroll Now to Elevate Your Marketing Game! 🚀 Learn at your own pace, from the comfort of your home or on the go. Dive into the intricacies of human psychology and turn insights into action. This course is your stepping stone to becoming a marketing guru who understands and anticipates customer needs. Don't miss out – let's embark on this journey together! 🛫
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