Beginner to Marketo Certified Professional

The only resource you need to learn Marketo and get yourself certified

4.67 (240 reviews)
Udemy
platform
English
language
Analytics & Automation
category
instructor
1,116
students
12 hours
content
Feb 2024
last update
$64.99
regular price

What you will learn

Understand what Marketing Automation is why companies invest in tools like Marketo

Review the knowledge requirements to become a Marketo Certified Professional

Become comfortable navigating through and understanding the different parts of the Marketo platform

Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus)

Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus)

Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus)

Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus)

Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough

Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model

Description

Are you looking to learn how to use Marketo?

This course was designed and recorded in 2023 with the objective of getting you Marketo Certified Professional exam-ready, without assuming any prior knowledge of Marketo.

Therefore, whether you’re brand new to Marketo and have barely logged in, or you think you’re just about ready to book or sit your exam and want to fill any knowledge gaps, this course is designed for you. Alternatively, if you're just looking to learn to use Marketo without then taking the certification, the course does this just as well.

The course is designed to follow the same roadmap as the exam, is split out into the same sections as the exam and covers all the content Marketo sets out to make you a competent user of the tool. It concludes with some pre-exam tips and mock questions to help with your final preparations if you are looking to become certified.

As an experienced Marketo user of 9 years, the trainer is keen to tie in applied experiences to help share best practices throughout the course and balance the use of slides to simplify concepts and as revision-worthy summations, with as much time possible focused on live demonstrations in Marketo.

Please Note: The exam content covered in this course is for the ‘Certified Professional’ and DOES NOT cover everything for the more advanced ‘Certified Expert’ exam.

Adobe also recommends six months hands-on experience in Marketo prior to taking any certification exam.

Content

Introduction

Welcome
About The Course
Course Roadmap
About The Trainer
Marketo Certifications Explained
About The Exam

Marketing Automation Concepts

What is Marketo?

Marketo Walkthrough

Section Introduction
My Marketo
Marketing Activities
Design Studio
Database
Analytics
Admin
Remaining Tiles

Building & Managing Programs

Section Introduction & Objectives
Programs Overview
Event Program
Email Program (& A/B Testing)
Engagement Program
Default Program
Recipient Time Zone
Head Start
Channels & Tags
Period Costs
Person Scoring
Communication Limits
Program Membership & Acquisition
Customer Communication Preferences
Objective Recap

Building Assets

Section Introduction & Objectives
Uploading Images & Files
Forms
Emails
Landing Pages
[Optional] Landing Page Element: Social Button
[Optional] Landing Page Element: Poll
Snippets
Draft vs Approved Assets
Local vs Global Assets
Tokens
Objective Recap

Defining & Targeting Audiences

Section Introduction & Objectives
Lists vs Smart Lists
Lists
Smart Lists
Segmentations
Smart Campaigns
Batch Smart Campaign Demo
Trigger Smart Campaign Demo
System Smart Lists
Privacy Settings
What Can Be Cloned?
Objective Recap

Analyzing & Building Reports

Section Introduction & Objectives
Report Types
Email Performance Report
Email Link Performance Report
Landing Page Performance Report
Web Page Activity Report
Company Web Page Activity Report
Campaign Activity Report
Campaign Email Performance Report
Program Performance Report
People/Group By Status Report
People Performance Report
Sales Insight Email Performance Report
Engagement Stream Performance Report
Social Influence Report
Email Insights
Email Program Dashboard
Engagement Program Dashboard
Objective Recap

Additional Content

[Optional] Best Practice Program Build
[Optional] Example Lead/Person Scoring Program

Exam Tips & Mock Questions

Exam Tips
Mock Questions & Answer Walkthrough
Closing

Screenshots

Beginner to Marketo Certified Professional - Screenshot_01Beginner to Marketo Certified Professional - Screenshot_02Beginner to Marketo Certified Professional - Screenshot_03Beginner to Marketo Certified Professional - Screenshot_04

Reviews

Harish
January 6, 2024
The use of the marketo, along with the examples, is really helpful to understand things easily instead of only theory, which is actually boring.
Rishikesh
December 21, 2023
It will be good if there is a scenario based lectures for each of the program, so that we can know how to use those filters and triggers. or Else It would be better if you provide some sort of questions for each topic/ program so that we can explore in deep about particular topic.
Le
November 24, 2023
The instructor delivered the lessons with clarity and clear structure. Even though I have been familiar with Marketo's concepts, his explanation is an excellent refresher.
Deepak
November 13, 2023
It was very detailed & explained with examples. I would like to see real scenarios with the existing database to learn the impact of different options provided by Marketo
Jessica
August 10, 2023
This course was excellent! It gave me such a deep dive into the world of Marketo. Tom really nailed it by taking the time to break down each section thoroughly and his demos and tips (seriously so helpful!) made everything even clearer. No doubt, I'll be coming back to this course as I keep on my Marketo learning journey!
Natalie
July 31, 2023
Tom does a great job of walking you through all the material required for the exam. Between using Marketo lightly at my job in addition to this course, I was able to pass the exam with a week's study time. Thanks, Tom!
Max
July 27, 2023
I am around half way through Tom's course and it's been a great learning method so far. Tom is concise in explaining functions of Marketo so as to not confuse people as well as giving some great little tips and tricks on how to make life a bit easier using the platform. Overall, well worth the money and hopefully gets me Marketo certified soon enough. Cheers
Elci
July 26, 2023
I am in trade shows and events and currently job searching. Some companies require knowledge of Marketo. Taking this course will allow me to learn Marketo.
Chanine
June 13, 2023
Really helpful course! I picked it because I wanted to learn more about Marketo before I started working with it. I really enjoyed the detailed descriptions of every function and the examples that were given. It is clear to me that Tom has a lot of experience in working with Marketo and I will definitely recommend this course to others.
Sri
May 13, 2023
Today passed Adobe Marketo Engage - Certified Professional, your course really helped in passing that exam. Thanks a lot!
Stacy
May 3, 2023
I really enjoy this so far! He is personable and I have confidence in his ability to teach this course and explain it well! I'm glad I selected this course!

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5160876
udemy ID
2/15/2023
course created date
4/1/2023
course indexed date
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