4.55 (31460 reviews)
☑ Understand the varying role of a Product Manager through different types and sizes of companies
☑ Decide which type of Product Manager best fits one's goals and personality
☑ Understand the Product Lifecycle and how it applies to every product
☑ Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
☑ Know how to identify ideas worth pursuing and dedicating resources to
☑ Understand how to get at the root of customer pain points
☑ Understand and communicate customer pain by type and frequency
☑ Assess the core problem of a product
☑ Find and compare competitors and competing products
☑ Differentiate between Direct, Indirect, Substitute, and Potential competitors
☑ Understand the process of Customer Development and how it relates to being a Product Manager
☑ How to find potential interviewees for product interviews, user tests, and exploratory interviews
☑ How to structure and run a customer interview
☑ How to model interview questions correctly while avoiding bias
☑ Navigate the four different types of customer interviews
☑ Find potential interviewees both internally and externally
☑ Write emails that will get users and potential customers to respond
☑ Build user personas based on both qualitative and quantitative data
☑ Understand the difference between a wireframe, a mockup, and a prototype
☑ Sketch out a wireframe with just a pen and paper
☑ Use Balsamiq to create wireframes at an intermediate level
☑ Use a sketch system called POP for digitizing product sketches
☑ Create specs for epics and user stories
☑ Properly apply acceptance criteria
☑ Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
☑ Correctly evaluate which product metrics to track and which to ignore
☑ Apply the AARRR framework to your product
☑ Apply the HEART framework to your product
☑ Track your metrics using a variety of software
☑ Create a product and feature roadmap
☑ Create a product backlog and properly prioritize features
☑ Calculate team velocity and build estimations for product delivery
☑ Understand the difference between Agile and Waterfall development
☑ Understand the difference between two popular Agile frames: Scrum and Kanban
☑ Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
☑ Communicate effectively with all the stakeholders of a product
☑ Communicate effectively with engineers in a way they will appreciate and understand
☑ Communicate effectively with designers by focusing on the things they care about most
☑ Communicate effectively with executives and higher-ups
☑ Understand the role of technology in modern Startups and Fortune 500s
☑ Understand the basics of "The Cloud" and Servers vs. Clients
☑ Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
☑ Understand the basics of APIs, what they do, what they look like, and how your team might use them
☑ Understand how to obtain relevant experience to set up for a transition to Product Management
☑ Build a portfolio that will assist in a hiring application
☑ How to self-brand online and build a following pre-hire
☑ What to look for in Product Management jobs and what to ignore
☑ How to apply insider tips and tricks to getting hired as a Product Manager
☑ Craft a resume that appeals to a hiring manager for Product Management placement
☑ Ace the Product Manager interview
☑ Excel beyond getting hired
**Updated February 2021: Over 1,020 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!**
The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.
Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.
The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.
But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.
Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.
Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 35,000 students, 1,000+ 5 star reviews, and an average rating of 4.9 / 5.0.
Before Starting the Course
Join our community on Slack!
First Thing to Do
Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
Review sheets, activities, & resources - all in one PDF!
Introduction to Product Management
What is a Product Manager?
What is a Product?
[POP QUIZ] Products and Product Managers
[ACTIVITY] The Big, Bloated, Blue Bird
Three Different Types of Product Manager Roles
How to Think About the Type of PM You Want to Be
Product vs. Project Management
A Day in the Life
Why Product Management is Awesome
[QUIZ] The World of Product Management
Hooray for free stuff!
Q&A Section 2: SQL, Service Businesses, and All About Being a PM
Section 2: Review & Recap
Introduction to Product Development
The Four Major Phases of the Product Lifecycle
[POP QUIZ] Did You Catch All of That?
[ACTIVITY] Six Products Four Phases - Can you guess which?
Product Lifecycle Phases: Real World Examples
The Product Development Process
Getting Deeper Into the Product Development Process
[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
What is "Lean Product Development"?
What is "Agile"?
What is "Scrum" and How Does it Work?
What is "Kanban" and How Does it Work?
What is Waterfall Development?
Real World Examples of Waterfall and Agile
[QUIZ] Speaking "Product Development"
Section 3: Review & Recap
Ideas and User Needs
Introduction to Ideas and User Needs
Where Ideas Come From as a PM
[POP QUIZ] On the Origin of Ideas
Getting to the Real User Needs
[ACTIVITY]: Separating the Signal from the Noise
Users vs. Customers
[QUIZ] Ideas and User Needs
Section 4: Review & Recap
Competitive and Market Analysis
Market Research - Sizing the Market
Introduction to Finding Competitors
Finding Competitors as a Product Manager
Direct / Indirect / Potential Competitors and Their Impact
[POP QUIZ] One Company to Rule Them All
The Five Criteria for Understanding Competitors
The Last Three Criteria for Understanding Competitors
[POP QUIZ] The Dating Game
What's a Feature Table?
Putting Together a Feature Table
[ACTIVITY] Oculus Rift Between Your Friends
Practice Building a Feature Table
Analyze Specific Features
[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
What Do We Ultimately Care About as a PM?
Section 5: Review & Recap
What is Customer Development?
The Four Types of Interviews
Key Differences in Customer Development
[POP QUIZ] Customer Development
Who You Should Talk To
Finding Interviewees Externally
Finding Interviewees Internally
How to Get Them to Talk
Practice Writing Emails
How to Run a Customer Interview Correctly
Putting the GO in Pokemon Go
Good Questions, Bad Questions
Building User Personas Off Your Interviews
Real World Example of a User Persona
The Product Manager & The Data Diet
[QUIZ] Understanding Customer Development
Section 6: Review & Recap
Designing and Running Experiments
What is an MVP?
How do product managers think about MVPs?
7 steps to running an MVP experiment
[POP QUIZ] You Down with MVP?
Identifying your assumptions
FOLLOW ALONG: Let's identify the assumptions for Zirx
Finding the riskiest assumption of them all
Making decisions: The risk / difficulty square
What is a hypothesis?
Putting together a hypothesis
FOLLOW ALONG: Identifying Zirx's hypothesis
What's a minimum criteria for success?
Creating a formula for your MCS
OPTIONAL: Making the calculation for startups
MVP techniques: emails, shadows, & whoops
More MVP techniques: walk me throughs & pitch experiments
Even more MVP techniques: bellhops, Dorothy, & Frankensteins
In depth: Email based MVPs
In depth: Shadow buttons
In depth: Coming soon & 404 MVPs
In depth: Explainer videos
In depth: Piecemeal MVPs
In depth: Concierge service MVPs
OPTIONAL: How do big companies think about MVP experiments?
Evaluating results & Learning from them
Section 7: Review & Recap
Conceptualizing the Solution
Introduction to Wireframing
Wireframe, Mockup, Prototype
Let's Jump into Sketching
Sketching Out a Mobile App
Intro to Balsamiq
Building YouTube in Balsamiq
[QUIZ] Just Making Sure...
Section 8: Review & Recap
Metrics for Product Managers - Defining Success and Measuring Results
Introduction to Metrics
Real Life Examples of Metrics
Metrics of All Kinds
How to Pick Good Metrics
Using the HEART Metrics Framework - Part 1
Using the HEART Metrics Framework - Part 2
Using the AARRR (Pirate) Metrics Framework
Tracking Your Metrics in Practice
[QUIZ] Pirates of the Correlation
Section 9: Review & Recap
Building the Product - Project Management for PMs
Introduction to Epics
Let's Get Into Epic Specs
User Stories and Acceptance Criteria
Real Life Example of Epics, Specs, User Stories, and the Backlog
Estimations and Velocity
[QUIZ] Epic Feature, Bro
Section 10: Review & Recap
Working with People and Stakeholders
General Communication Skills
Working with Engineers
Working with Designers
Working with Executives and Others
[QUIZ] How to Win Friends and Influence Products
Section 11: Review & Recap
Technology for Product Managers
Why Learn Technology?
"The Cloud", Servers, Clients, and the Inner Workings of the Internet
Understanding the Front End, Back End, and Tech Stacks
Understanding APIs - Application Programming Interfaces
[QUIZ] Turn it, leave it, start format it...technologic.
Section 12: Review & Recap
What You Should Do to Prepare Yourself for the Job
Getting Relevant Experience
Building a Portfolio with a Side Project
[QUIZ] Prep Yourself
Section 13: Review & Recap
How to Look for a Job in Product Management
Where to Look and What to Look For
Inside Advice on Your PM Job Hunt
[QUIZ] Dreams Don't Work Unless You Do
Section 14: Review & Recap
How to Get the Job in Product Management
Interviewing for Product Management
How to Answer Interview Questions the Right Way
Insider Tips for Getting the Job
[QUIZ] Be Like Cole
Section 15: Review & Recap
After You've Got the Job
The First Things to Do
End of Course
Extended Interviews with Current Product Managers
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
Interview with David Lifson, VP of Product @ Homepolish
Q&A Section 2 (part 1): Introduction to Product Management
Q&A Section 2 (part 2): Introduction to Product Management
Bonus Lecture: How to get your next course for $13.99
The instructors are thorough yet brief and they appear to be very knowledgeable about the subject matter.
I have thoroughly enjoyed the course so far. Very insightful and the examples are still relevant in 2020. I must say that the course was properly thought out.
I learned a lot about product management and how to become a product manager. To be honest, I didn't know what product management was in the first place. I now realised that my interests are in this field. I am a commerce student and I'll be keen on coding stuff. Due to cole, I can now focus on important programming stuff like python and MySQL. Because technical knowledge is also important to become a good product manager. Thanks for this course. It was very helpful and better than I expected.!!
Actually, while watching & learning am really enjoying my time, teaching is very good and amazing, but what are you doing here from my perspective is putting all the good you experienced into a course providing real-world samples in a mentoring way makes understanding this course even easier.
I have been a product manager myself for the past ~4 years, and you're doing an excellent job explaining what the role is in a clear, simple, and crisp manner.
An excellent course, and a turning point for me in the creation of my startup. The material really gets directly to the essential.
This is a good match so far... just the flow is a little difficult for me as far as connecting the content with resources and assignments, etc.
This is probably the most complete and well-rounded product manager course as the instructors have covered PM from all angles. What I liked was the actual demonstrations on how to apply a lot of these concepts whether through white-boarding or demos (e.g. sprints, epics, etc. in Jira). Everything mentioned is very pragmatic and actionable. I felt I got even more value when I did this course after reading a) The Lean Startup and b) Inspired. This course takes the concepts of those two books but tells you how to practically perform them in real life. Highly recommended for anyone looking at either becoming a PM or looking to launch their own products as an entrepreneur.
Love that the lessons are broken down into small chunks and full of great examples that make it easy to understand. I also find the “cheat- sheets” helpful to have the most important facts summed up and love the additional resources and articles. I’m not even half way through the course but already have the feeling that I have a much deeper understanding of the product manager role- only hoping to score a job as PM myself now :)
Totally enjoyed it, offered loads of insights about the job before I started. And now since I have started, this has helped me to get through most of my tasks as a product analyst. Totally recommend!
I really appreciated the time and dedication that went into curating and delivering quality content. Overall i am left better prepared to embark upon a career as a product manager. Extra bonus points for exhibited the humour. I did find quite a few lessons to be disturbingly over-edited with frequent cuts that made them hard to follow, and i do think not having a few lessons in which both of you are part of is definitely a missed opportunity. Good work guys, thank you for the effort!
Great course to cover lifecycle of product management. It helps you internalise many key concepts. Highly recommended!
There are already few PM PO certifications, e.g., in SAFe May be we need to update few statements. Thank You!
Very well prepared course! I really like how the instructors giving very detailed explanations to every aspect of the job.
A great insight to Product Management ,very informative and in detail. The best course who are transitioning from Project to Product management. Appreciate the work put behind this.