Become a Product Manager | Learn the Skills & Get the Job

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

4.55 (56057 reviews)
Udemy
platform
English
language
Management
category
instructor
Become a Product Manager | Learn the Skills & Get the Job
242,669
students
13 hours
content
Mar 2024
last update
$109.99
regular price

What you will learn

Understand the varying role of a Product Manager through different types and sizes of companies

Decide which type of Product Manager best fits one's goals and personality

Understand the Product Lifecycle and how it applies to every product

Understand the modern Product Development Process that both Fortune 500s and Startups adhere to

Know how to identify ideas worth pursuing and dedicating resources to

Understand how to get at the root of customer pain points

Understand and communicate customer pain by type and frequency

Assess the core problem of a product

Find and compare competitors and competing products

Differentiate between Direct, Indirect, Substitute, and Potential competitors

Understand the process of Customer Development and how it relates to being a Product Manager

How to find potential interviewees for product interviews, user tests, and exploratory interviews

How to structure and run a customer interview

How to model interview questions correctly while avoiding bias

Navigate the four different types of customer interviews

Find potential interviewees both internally and externally

Write emails that will get users and potential customers to respond

Build user personas based on both qualitative and quantitative data

Understand the difference between a wireframe, a mockup, and a prototype

Sketch out a wireframe with just a pen and paper

Use Balsamiq to create wireframes at an intermediate level

Use a sketch system called POP for digitizing product sketches

Create specs for epics and user stories

Properly apply acceptance criteria

Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

Correctly evaluate which product metrics to track and which to ignore

Apply the AARRR framework to your product

Apply the HEART framework to your product

Track your metrics using a variety of software

Create a product and feature roadmap

Create a product backlog and properly prioritize features

Calculate team velocity and build estimations for product delivery

Understand the difference between Agile and Waterfall development

Understand the difference between two popular Agile frames: Scrum and Kanban

Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more

Communicate effectively with all the stakeholders of a product

Communicate effectively with engineers in a way they will appreciate and understand

Communicate effectively with designers by focusing on the things they care about most

Communicate effectively with executives and higher-ups

Understand the role of technology in modern Startups and Fortune 500s

Understand the basics of "The Cloud" and Servers vs. Clients

Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together

Understand the basics of APIs, what they do, what they look like, and how your team might use them

Understand how to obtain relevant experience to set up for a transition to Product Management

Build a portfolio that will assist in a hiring application

How to self-brand online and build a following pre-hire

What to look for in Product Management jobs and what to ignore

How to apply insider tips and tricks to getting hired as a Product Manager

Craft a resume that appeals to a hiring manager for Product Management placement

Ace the Product Manager interview

Excel beyond getting hired

Why take this course?

Updated April 2024: Over 4,000 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. 

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Your instructors:

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.

Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 630,000 students, 32,000+ 5 star reviews, and an average rating of 4.9 / 5.0.


Content

Before Starting the Course

Course Overview
Join our community on Slack!
First Thing to Do
Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*
Review sheets, activities, & resources - all in one PDF!

Introduction to Product Management

What is a Product Manager?
What is a Product?
[POP QUIZ] Products and Product Managers
[ACTIVITY] The Big, Bloated, Blue Bird
Three Different Types of Product Manager Roles
How to Think About the Type of PM You Want to Be
Product vs. Project Management
A Day in the Life
Why Product Management is Awesome
[QUIZ] The World of Product Management
Hooray for free stuff!
Q&A Section 2: SQL, Service Businesses, and All About Being a PM
Section 2: Review & Recap

Introduction to Product Development

The Four Major Phases of the Product Lifecycle
[POP QUIZ] Did You Catch All of That?
[ACTIVITY] Six Products Four Phases - Can you guess which?
Product Lifecycle Phases: Real World Examples
The Product Development Process
Getting Deeper Into the Product Development Process
[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz
What is "Lean Product Development"?
What is "Agile"?
What is "Scrum" and How Does it Work?
What is "Kanban" and How Does it Work?
What is Waterfall Development?
Real World Examples of Waterfall and Agile
[QUIZ] Speaking "Product Development"
Section 3: Review & Recap

Ideas and User Needs

Introduction to Ideas and User Needs
Where Ideas Come From as a PM
[POP QUIZ] On the Origin of Ideas
Getting to the Real User Needs
[ACTIVITY]: Separating the Signal from the Noise
Users vs. Customers
[QUIZ] Ideas and User Needs
Section 4: Review & Recap

Competitive and Market Analysis

Market Research - Sizing the Market
Introduction to Finding Competitors
Finding Competitors as a Product Manager
Direct / Indirect / Potential Competitors and Their Impact
[POP QUIZ] One Company to Rule Them All
The Five Criteria for Understanding Competitors
The Last Three Criteria for Understanding Competitors
[POP QUIZ] The Dating Game
What's a Feature Table?
Putting Together a Feature Table
[ACTIVITY] Oculus Rift Between Your Friends
Practice Building a Feature Table
Analyze Specific Features
[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma
Monitoring Competitors
What Do We Ultimately Care About as a PM?
Section 5: Review & Recap

Customer Development

What is Customer Development?
The Four Types of Interviews
Key Differences in Customer Development
[POP QUIZ] Customer Development
Who You Should Talk To
Finding Interviewees Externally
Finding Interviewees Internally
How to Get Them to Talk
Practice Writing Emails
How to Run a Customer Interview Correctly
Putting the GO in Pokemon Go
Good Questions, Bad Questions
Building User Personas Off Your Interviews
Real World Example of a User Persona
The Product Manager & The Data Diet
[QUIZ] Understanding Customer Development
Section 6: Review & Recap

Designing and Running Experiments

What is an MVP?
How do product managers think about MVPs?
7 steps to running an MVP experiment
[POP QUIZ] You Down with MVP?
Identifying your assumptions
FOLLOW ALONG: Let's identify the assumptions for Zirx
Finding the riskiest assumption of them all
Making decisions: The risk / difficulty square
What is a hypothesis?
Putting together a hypothesis
FOLLOW ALONG: Identifying Zirx's hypothesis
What's a minimum criteria for success?
Creating a formula for your MCS
OPTIONAL: Making the calculation for startups
MVP techniques: emails, shadows, & whoops
More MVP techniques: walk me throughs & pitch experiments
Even more MVP techniques: bellhops, Dorothy, & Frankensteins
In depth: Email based MVPs
In depth: Shadow buttons
In depth: Coming soon & 404 MVPs
In depth: Explainer videos
In depth: Piecemeal MVPs
In depth: Concierge service MVPs
OPTIONAL: How do big companies think about MVP experiments?
Evaluating results & Learning from them
Section 7: Review & Recap

Conceptualizing the Solution

Introduction to Wireframing
Wireframe, Mockup, Prototype
Let's Jump into Sketching
Sketching Out a Mobile App
Using POP
Intro to Balsamiq
Building YouTube in Balsamiq
[QUIZ] Just Making Sure...
Section 8: Review & Recap

Metrics for Product Managers - Defining Success and Measuring Results

Introduction to Metrics
Real Life Examples of Metrics
Metrics of All Kinds
How to Pick Good Metrics
Using the HEART Metrics Framework - Part 1
Using the HEART Metrics Framework - Part 2
Using the AARRR (Pirate) Metrics Framework
Tracking Your Metrics in Practice
[QUIZ] Pirates of the Correlation
Section 9: Review & Recap

Building the Product - Project Management for PMs

Introduction to Epics
Let's Get Into Epic Specs
User Stories and Acceptance Criteria
Real Life Example of Epics, Specs, User Stories, and the Backlog
Estimations and Velocity
Roadmapping
Prioritization
[QUIZ] Epic Feature, Bro
Section 10: Review & Recap

Working with People and Stakeholders

General Communication Skills
Working with Engineers
Working with Designers
Working with Executives and Others
[QUIZ] How to Win Friends and Influence Products
Section 11: Review & Recap

Technology for Product Managers

Why Learn Technology?
"The Cloud", Servers, Clients, and the Inner Workings of the Internet
Understanding the Front End, Back End, and Tech Stacks
Understanding APIs - Application Programming Interfaces
Additional Technology
[QUIZ] Turn it, leave it, start format it...technologic.
Section 12: Review & Recap

What You Should Do to Prepare Yourself for the Job

Getting Relevant Experience
Building a Portfolio with a Side Project
Branding Yourself
[QUIZ] Prep Yourself
Section 13: Review & Recap

How to Look for a Job in Product Management

Where to Look and What to Look For
Inside Advice on Your PM Job Hunt
[QUIZ] Dreams Don't Work Unless You Do
Section 14: Review & Recap

How to Get the Job in Product Management

Resumes
Interviewing for Product Management
How to Answer Interview Questions the Right Way
Insider Tips for Getting the Job
[QUIZ] Be Like Cole
Section 15: Review & Recap

After You've Got the Job

The First Things to Do
End of Course

Extended Interviews with Current Product Managers

Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
Interview with David Lifson, VP of Product @ Homepolish
Q&A Section 2 (part 1): Introduction to Product Management
Q&A Section 2 (part 2): Introduction to Product Management

Bonus Section

Bonus Lecture: How to get your next course for $13.99

Screenshots

Become a Product Manager | Learn the Skills & Get the Job - Screenshot_01Become a Product Manager | Learn the Skills & Get the Job - Screenshot_02Become a Product Manager | Learn the Skills & Get the Job - Screenshot_03Become a Product Manager | Learn the Skills & Get the Job - Screenshot_04

Our review

πŸ“˜ **Course Overview and Rating** The global rating for this course stands at 4.55 out of 5 stars, with all recent reviews reflecting a wide range of opinions. Some users find the course to be exactly what they needed, praising its visually engaging materials and in-depth content. However, others have noted concerns regarding the course's material being somewhat outdated, the quality of quizzes, and issues with video clarity and accessibility on mobile devices. **Pros:** - πŸŽ“ **Comprehensive Content**: The course offers an in-depth look at Product Management, with extensive coverage of Product and Customer Development subjects. It serves as a valuable resource for both validating existing knowledge or learning from scratch. - ✨ **Engaging Material**: Many users appreciate the course's engaging nature, with well-structured lectures and exercises that facilitate understanding and application of concepts. - πŸ“š **Additional Resources**: The provision of additional resources for future reference is a highlight, as it allows learners to revisit important material after the course completion. - 🌍 **Global Appeal**: The course seems to cater to a global audience, with mentions of adapting to roles in various countries. - 🀝 **Real-World Application**: The course provides practical examples and activities that help learners apply what they've learned directly to real-world scenarios. - πŸ‘ **Positive Learning Experience**: Several users report a positive learning experience, with some even planning to continue their journey in Product Management after completing the course. **Cons:** - ⏰ **Outdated Material**: Some content within the course appears to be outdated, particularly since some referenced companies have gone out of business since the recording of the lectures. - πŸ“½οΈ **Video Quality Issues**: Users report issues with video clarity and some videos not displaying properly on mobile devices. - 🀫 **Excessive Advertising**: The presence of frequent advertisements for additional courses within the lecture sections is seen as intrusive by some learners. - πŸ€·β€β™‚οΈ **Inconsistent Quality**: There are instances where the instruction quality is inconsistent, and some sections may require substantial revision. - πŸ› οΈ **Technical Glitches**: A few users have experienced technical difficulties, such as not being able to view certain videos despite having captions available. - πŸ€” **Lack of Responsiveness**: Some exercises lack answers or feedback from the course creators, which can be a hindrance to learning. **User Experience:** The user experience is generally positive, with many learners finding the course content easy to understand and applicable to their career goals, particularly those aiming for a Product Management role in the USA. The language used throughout the course is praised for its comprehensibility and clear communication of concepts. **Conclusion:** This course appears to be a valuable resource for those interested in Product Management, offering a wealth of information and practical exercises. However, potential learners should be aware of the issues with video accessibility and outdated content, as well as the occasional inconsistency in instruction quality. With these considerations in mind, the course remains a recommended option for those looking to dive deeper into the field of Product Management.

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673654
udemy ID
11/18/2015
course created date
6/14/2019
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