Become a Product Manager | Learn the Skills & Get the Job

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

4.55 (31460 reviews)



13 hours


Feb 2021

Last Update
Regular Price

What you will learn

Understand the varying role of a Product Manager through different types and sizes of companies

Decide which type of Product Manager best fits one's goals and personality

Understand the Product Lifecycle and how it applies to every product

Understand the modern Product Development Process that both Fortune 500s and Startups adhere to

Know how to identify ideas worth pursuing and dedicating resources to

Understand how to get at the root of customer pain points

Understand and communicate customer pain by type and frequency

Assess the core problem of a product

Find and compare competitors and competing products

Differentiate between Direct, Indirect, Substitute, and Potential competitors

Understand the process of Customer Development and how it relates to being a Product Manager

How to find potential interviewees for product interviews, user tests, and exploratory interviews

How to structure and run a customer interview

How to model interview questions correctly while avoiding bias

Navigate the four different types of customer interviews

Find potential interviewees both internally and externally

Write emails that will get users and potential customers to respond

Build user personas based on both qualitative and quantitative data

Understand the difference between a wireframe, a mockup, and a prototype

Sketch out a wireframe with just a pen and paper

Use Balsamiq to create wireframes at an intermediate level

Use a sketch system called POP for digitizing product sketches

Create specs for epics and user stories

Properly apply acceptance criteria

Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

Correctly evaluate which product metrics to track and which to ignore

Apply the AARRR framework to your product

Apply the HEART framework to your product

Track your metrics using a variety of software

Create a product and feature roadmap

Create a product backlog and properly prioritize features

Calculate team velocity and build estimations for product delivery

Understand the difference between Agile and Waterfall development

Understand the difference between two popular Agile frames: Scrum and Kanban

Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more

Communicate effectively with all the stakeholders of a product

Communicate effectively with engineers in a way they will appreciate and understand

Communicate effectively with designers by focusing on the things they care about most

Communicate effectively with executives and higher-ups

Understand the role of technology in modern Startups and Fortune 500s

Understand the basics of "The Cloud" and Servers vs. Clients

Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together

Understand the basics of APIs, what they do, what they look like, and how your team might use them

Understand how to obtain relevant experience to set up for a transition to Product Management

Build a portfolio that will assist in a hiring application

How to self-brand online and build a following pre-hire

What to look for in Product Management jobs and what to ignore

How to apply insider tips and tricks to getting hired as a Product Manager

Craft a resume that appeals to a hiring manager for Product Management placement

Ace the Product Manager interview

Excel beyond getting hired


**Updated February 2021: Over 1,020 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!**

The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. 

But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Your instructors:

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.

Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 35,000 students, 1,000+ 5 star reviews, and an average rating of 4.9 / 5.0.


Become a Product Manager | Learn the Skills & Get the Job
Become a Product Manager | Learn the Skills & Get the Job
Become a Product Manager | Learn the Skills & Get the Job
Become a Product Manager | Learn the Skills & Get the Job


Before Starting the Course

Course Overview

Join our community on Slack!

First Thing to Do

Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*

Review sheets, activities, & resources - all in one PDF!

Introduction to Product Management

What is a Product Manager?

What is a Product?

[POP QUIZ] Products and Product Managers

[ACTIVITY] The Big, Bloated, Blue Bird

Three Different Types of Product Manager Roles

How to Think About the Type of PM You Want to Be

Product vs. Project Management

A Day in the Life

Why Product Management is Awesome

[QUIZ] The World of Product Management

Hooray for free stuff!

Q&A Section 2: SQL, Service Businesses, and All About Being a PM

Section 2: Review & Recap

Introduction to Product Development

The Four Major Phases of the Product Lifecycle

[POP QUIZ] Did You Catch All of That?

[ACTIVITY] Six Products Four Phases - Can you guess which?

Product Lifecycle Phases: Real World Examples

The Product Development Process

Getting Deeper Into the Product Development Process

[ANOTHER POP QUIZ] Product Lifecycle and Development Quiz

What is "Lean Product Development"?

What is "Agile"?

What is "Scrum" and How Does it Work?

What is "Kanban" and How Does it Work?

What is Waterfall Development?

Real World Examples of Waterfall and Agile

[QUIZ] Speaking "Product Development"

Section 3: Review & Recap

Ideas and User Needs

Introduction to Ideas and User Needs

Where Ideas Come From as a PM

[POP QUIZ] On the Origin of Ideas

Getting to the Real User Needs

[ACTIVITY]: Separating the Signal from the Noise

Users vs. Customers

[QUIZ] Ideas and User Needs

Section 4: Review & Recap

Competitive and Market Analysis

Market Research - Sizing the Market

Introduction to Finding Competitors

Finding Competitors as a Product Manager

Direct / Indirect / Potential Competitors and Their Impact

[POP QUIZ] One Company to Rule Them All

The Five Criteria for Understanding Competitors

The Last Three Criteria for Understanding Competitors

[POP QUIZ] The Dating Game

What's a Feature Table?

Putting Together a Feature Table

[ACTIVITY] Oculus Rift Between Your Friends

Practice Building a Feature Table

Analyze Specific Features

[ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma

Monitoring Competitors

What Do We Ultimately Care About as a PM?

Section 5: Review & Recap

Customer Development

What is Customer Development?

The Four Types of Interviews

Key Differences in Customer Development

[POP QUIZ] Customer Development

Who You Should Talk To

Finding Interviewees Externally

Finding Interviewees Internally

How to Get Them to Talk

Practice Writing Emails

How to Run a Customer Interview Correctly

Putting the GO in Pokemon Go

Good Questions, Bad Questions

Building User Personas Off Your Interviews

Real World Example of a User Persona

The Product Manager & The Data Diet

[QUIZ] Understanding Customer Development

Section 6: Review & Recap

Designing and Running Experiments

What is an MVP?

How do product managers think about MVPs?

7 steps to running an MVP experiment

[POP QUIZ] You Down with MVP?

Identifying your assumptions

FOLLOW ALONG: Let's identify the assumptions for Zirx

Finding the riskiest assumption of them all

Making decisions: The risk / difficulty square

What is a hypothesis?

Putting together a hypothesis

FOLLOW ALONG: Identifying Zirx's hypothesis

What's a minimum criteria for success?

Creating a formula for your MCS

OPTIONAL: Making the calculation for startups

MVP techniques: emails, shadows, & whoops

More MVP techniques: walk me throughs & pitch experiments

Even more MVP techniques: bellhops, Dorothy, & Frankensteins

In depth: Email based MVPs

In depth: Shadow buttons

In depth: Coming soon & 404 MVPs

In depth: Explainer videos

In depth: Piecemeal MVPs

In depth: Concierge service MVPs

OPTIONAL: How do big companies think about MVP experiments?

Evaluating results & Learning from them

Section 7: Review & Recap

Conceptualizing the Solution

Introduction to Wireframing

Wireframe, Mockup, Prototype

Let's Jump into Sketching

Sketching Out a Mobile App

Using POP

Intro to Balsamiq

Building YouTube in Balsamiq

[QUIZ] Just Making Sure...

Section 8: Review & Recap

Metrics for Product Managers - Defining Success and Measuring Results

Introduction to Metrics

Real Life Examples of Metrics

Metrics of All Kinds

How to Pick Good Metrics

Using the HEART Metrics Framework - Part 1

Using the HEART Metrics Framework - Part 2

Using the AARRR (Pirate) Metrics Framework

Tracking Your Metrics in Practice

[QUIZ] Pirates of the Correlation

Section 9: Review & Recap

Building the Product - Project Management for PMs

Introduction to Epics

Let's Get Into Epic Specs

User Stories and Acceptance Criteria

Real Life Example of Epics, Specs, User Stories, and the Backlog

Estimations and Velocity



[QUIZ] Epic Feature, Bro

Section 10: Review & Recap

Working with People and Stakeholders

General Communication Skills

Working with Engineers

Working with Designers

Working with Executives and Others

[QUIZ] How to Win Friends and Influence Products

Section 11: Review & Recap

Technology for Product Managers

Why Learn Technology?

"The Cloud", Servers, Clients, and the Inner Workings of the Internet

Understanding the Front End, Back End, and Tech Stacks

Understanding APIs - Application Programming Interfaces

Additional Technology

[QUIZ] Turn it, leave it, start format it...technologic.

Section 12: Review & Recap

What You Should Do to Prepare Yourself for the Job

Getting Relevant Experience

Building a Portfolio with a Side Project

Branding Yourself

[QUIZ] Prep Yourself

Section 13: Review & Recap

How to Look for a Job in Product Management

Where to Look and What to Look For

Inside Advice on Your PM Job Hunt

[QUIZ] Dreams Don't Work Unless You Do

Section 14: Review & Recap

How to Get the Job in Product Management


Interviewing for Product Management

How to Answer Interview Questions the Right Way

Insider Tips for Getting the Job

[QUIZ] Be Like Cole

Section 15: Review & Recap

After You've Got the Job

The First Things to Do

End of Course

Extended Interviews with Current Product Managers

Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google

Interview with David Lifson, VP of Product @ Homepolish

Q&A Section 2 (part 1): Introduction to Product Management

Q&A Section 2 (part 2): Introduction to Product Management

Bonus Section

Bonus Lecture: How to get your next course for $13.99


Nick9 October 2020

The instructors are thorough yet brief and they appear to be very knowledgeable about the subject matter.

Osagie7 October 2020

I have thoroughly enjoyed the course so far. Very insightful and the examples are still relevant in 2020. I must say that the course was properly thought out.

Bharat6 October 2020

I learned a lot about product management and how to become a product manager. To be honest, I didn't know what product management was in the first place. I now realised that my interests are in this field. I am a commerce student and I'll be keen on coding stuff. Due to cole, I can now focus on important programming stuff like python and MySQL. Because technical knowledge is also important to become a good product manager. Thanks for this course. It was very helpful and better than I expected.!!

Mahmoud4 October 2020

Actually, while watching & learning am really enjoying my time, teaching is very good and amazing, but what are you doing here from my perspective is putting all the good you experienced into a course providing real-world samples in a mentoring way makes understanding this course even easier.

Anan29 September 2020

I have been a product manager myself for the past ~4 years, and you're doing an excellent job explaining what the role is in a clear, simple, and crisp manner.

Benjamin24 February 2020

An excellent course, and a turning point for me in the creation of my startup. The material really gets directly to the essential.

James18 February 2020

This is a good match so far... just the flow is a little difficult for me as far as connecting the content with resources and assignments, etc.

Ben17 February 2020

This is probably the most complete and well-rounded product manager course as the instructors have covered PM from all angles. What I liked was the actual demonstrations on how to apply a lot of these concepts whether through white-boarding or demos (e.g. sprints, epics, etc. in Jira). Everything mentioned is very pragmatic and actionable. I felt I got even more value when I did this course after reading a) The Lean Startup and b) Inspired. This course takes the concepts of those two books but tells you how to practically perform them in real life. Highly recommended for anyone looking at either becoming a PM or looking to launch their own products as an entrepreneur.

Sandra17 February 2020

Love that the lessons are broken down into small chunks and full of great examples that make it easy to understand. I also find the “cheat- sheets” helpful to have the most important facts summed up and love the additional resources and articles. I’m not even half way through the course but already have the feeling that I have a much deeper understanding of the product manager role- only hoping to score a job as PM myself now :)

Kevin15 February 2020

Totally enjoyed it, offered loads of insights about the job before I started. And now since I have started, this has helped me to get through most of my tasks as a product analyst. Totally recommend!

Lehel15 February 2020

I really appreciated the time and dedication that went into curating and delivering quality content. Overall i am left better prepared to embark upon a career as a product manager. Extra bonus points for exhibited the humour. I did find quite a few lessons to be disturbingly over-edited with frequent cuts that made them hard to follow, and i do think not having a few lessons in which both of you are part of is definitely a missed opportunity. Good work guys, thank you for the effort!

Gaurav15 February 2020

Great course to cover lifecycle of product management. It helps you internalise many key concepts. Highly recommended!

Hari12 February 2020

There are already few PM PO certifications, e.g., in SAFe May be we need to update few statements. Thank You!

Phuong12 February 2020

Very well prepared course! I really like how the instructors giving very detailed explanations to every aspect of the job.

Gaurav12 February 2020

A great insight to Product Management ,very informative and in detail. The best course who are transitioning from Project to Product management. Appreciate the work put behind this.


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