Google Ads Master Class: B2B Lead Generation 2022

Set Up And Scale Your Business to Business Google Ads Campaign Profitably. Lower CPAs & Higher Conversion Rates.

5.00 (1 reviews)
Udemy
platform
English
language
Advertising
category
instructor
13
students
2 hours
content
Jun 2022
last update
$79.99
regular price

What you will learn

How To Set up Google Tag Manager

How To Install Google Analytics and Google Ads Tracking

Keyword Research: How To Find The Right Keywords To Advertise On

How To Write Compelling Ad Copy To Get Higher CTR & Conversions

How To Utilize Lead Generation Campaigns For Business to Business Industries

How To Set Up A Google Search Ad Campaign For B2B Industries

How To Optimize & Scale A B2B Google Search Ad Campaign

Description

B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision maker leads on a regular basis. Thats where I come in. My name is Brenden and I eat, breathe, and sleep paid ad campaigns. In this course I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.


My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.


Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects.


Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign's performance to identify where a drop off is happening and how to fix it.

Screenshots

Google Ads Master Class: B2B Lead Generation 2022 - Screenshot_01Google Ads Master Class: B2B Lead Generation 2022 - Screenshot_02Google Ads Master Class: B2B Lead Generation 2022 - Screenshot_03Google Ads Master Class: B2B Lead Generation 2022 - Screenshot_04

Content

Google Ads & Lead Generation 101

Google Ads Introduction
Lead Generation Basics
Intent Based Searches & The Bidding Hierarchy

Setting Up Google Tag Manager & Google Analytics

Setting Up Google Tag Manager & Google Analytics (GA4 & Universal)

Setting Up Google Ads Conversion Tracking

Setting Up Google Ads Conversion Tracking Through Google Tag Manager
(Advanced) Setting Up Button Click & Form Submission Tracking

Planning Your B2B Google Search Ad Campaign

Google Ad Campaign Prep
Google Ad Campaign Structure
Keyword Research: How to find the right keywords to bid on

How To Write Compelling B2B Ad Copy

How To Write Compelling B2B Ad Copy (Headlines & Descriptions)

Launching Your B2B Google Search Ad Campaign For Success

Launching Your B2B Google Search Ads Campaign For Success

Optimizing Your B2B Google Ads Campaign (Scale Profitably)

Optimize Your B2B Google Ad Campaign (Scale Profitably)
4751800
udemy ID
6/25/2022
course created date
6/29/2022
course indexed date
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