Google Ads Master Class: B2B Lead Generation

B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision-maker leads on a regular basis. That's where I come in. My name is Brenden and I eat, sleep, and breathe paid ad campaigns. In this course, I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.

My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.

Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad-match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects.

Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign's performance to identify where a drop off is happening and how to fix it.