Copywriting with Dekker: The Only Copy Course You Ever Need!

Your Complete Guide to Copywriting: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA

4.45 (1114 reviews)
Udemy
platform
English
language
Content Marketing
category
64,806
students
16 hours
content
Feb 2024
last update
$94.99
regular price

What you will learn

Acquire One Of The World’s Most Lucrative Skills: Copywriting (Selling With Words)

Learn High Level Copywriting & Content Marketing

Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)

Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services

Write Killer Copy For Your Ads, Emails, Landing Pages & More

Avoid Common Copywriting & Content Marketing Mistakes

How To Write Powerful Headlines

Model Proven/Successful Ads For Maximum Results

Description

If you want to sell anything online successfully, you’ve got to learn copywriting...

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you'll be able to...

  • Develop a full-funnel content marketing & copy writing plan

  • Write copy that changes people's minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal...

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I'll show you examples of...

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team...etc.

Let's get copywriting!

Content

SPF Framework for B2B Copywriting

Introduction
Chatbot example continued
Stages
OPTIONAL: building a funnel campaign in LinkedIn
Psychology 1 - Reactance Copywriting
Reactance
Psychology 2 - Endowment Copywriting
Task: Endowment Copywriting
Endowment Copywriting
Psychology 3 - Distance Copywriting
Psychology 4 - Uncertainty Copywriting
Psychology 5 - Corroborating Evidence Copywriting
Funnel 1
Funnel
Funnel 2
SPF Workbook

B2B Copywriting Mistakes

Mistakes 1
Mistakes 2
B2B Copywriting Mistakes

Case Studies

Cases
PAS
Case Studies 2
Writing Case Studies

Miscellaneous Tips

Tips
Total cost of ownership
Persuasion
Applied Perusasion

Lead Nurturing

Salesforce 3-2-1 strategy A
Salesforce 3-2-1 strategy B
Salesforce 3-2-1 strategy C
When to send leads to sales
When to send leads to sales B
When to send leads to sales C
Lead nurturing mistakes
Hard offer
White paper nurturing 1
White paper nurturing 2
White paper nurturing 3
White paper nurturing 4
White paper nurturing 5
White paper nurturing 6
White paper nurturing 7
White paper nurturing 8
White paper nurturing 9
Nurturing people after they sign up for a free trial A
Nurturing people after they sign up for a free trial B

Direct-response demand generation

Demand generation content and journey mapping
Stop marketing your product
Email 1
Email 2
Cold emails
3 things worth testing with direct-response
Content marketing mistakes for demand gen
Don't requite a work email

Screenshots

Copywriting with Dekker: The Only Copy Course You Ever Need! - Screenshot_01Copywriting with Dekker: The Only Copy Course You Ever Need! - Screenshot_02Copywriting with Dekker: The Only Copy Course You Ever Need! - Screenshot_03Copywriting with Dekker: The Only Copy Course You Ever Need! - Screenshot_04

Reviews

Karen
August 10, 2023
I have been at the course for 25 minutes so far. I am engaged by both the larger strategies and the practical details. I look forward to the rest. I plan to burn through the course as fast as I can in 2 to 3 hour chunks after work. Now that I have gotten halfway through the course in about 4 days, I am fascinated by the psychological and strategic techniques applied to copywriting. I didn't know what I didn't know about marketing, probably still don't. However, I feel the course has delivered an enormous amount of information in a format that I can easily digest. Material is often repetitive, but the repetitions often build on what is given earlier, extending the use of the information into different directions. I appreciate Dekker's casual and informed tone. He welcomes me into the insider viewpoint and is honest about when some techniques work and when they do not. I cannot wait to get into the next half of the material. I think this will really help me be successful in the copy writing field.
Harold
August 9, 2023
I had high expectations for this course, but it was well beyond them. It was crammed full of knowledge for someone new to the area and profession.
Thomas
August 9, 2023
My interest in the course content was maintained throughout Dekker's presentation, which I truly appreciated. Much appreciated!
Jessica
August 9, 2023
I can recommend it to the majority of people who want to deepen their understanding of the field of copywriting because it was a respectable course with a great, non-monotonous pace.
Lauren
August 8, 2023
A fantastic mentor is Dekker. He did it with clarity and flow, covering every aspect of copywriting. Amazing!
Homer
August 8, 2023
I learned a lot about all the fundamentals of copywriting thanks to this training. It offers excellent examples and advice for enhancing your copy across a variety of mediums.
Richard
August 7, 2023
The fundamentals are understood, but I would have preferred to have more practice. I'm hoping that this training will improve my copywriting skills.
Einurs
July 30, 2023
It is very clear and so helpful to understand copywriting and it describe how easy copywriting can be.
Estyus
July 30, 2023
I am so happy I bought this course. This helps me understand what copywriting is about and this can surely help me improve my style of writing on my own website. Thanks, Dekker.
Chicu
July 28, 2023
Great course. I have heard of copywriting before, but I never knew what it was about. I am glad that I can learn from the best.
Julia
July 9, 2023
Extremely helpful. All the examples are relevant, smart and insightful. A lot of hand-picked information you won't find anywhere else. Enjoying the course a lot
Zaima
June 14, 2023
Was impressed by the instructor credentials, and after watching the course, can confidently say its one of the best courses in b2b copywriting.
Margaret
June 4, 2023
Having a list of what is being given in the video, for note taking purposes, would be best for learning.
Maryam
June 4, 2023
so far digestible (easily comprehensible) despite having no background in digital marketing whatsoever.
Francis
May 30, 2023
I recently completed the Copywriting 2023 Persuasive Copy Writing Mastery course with Dekker, and let me tell you, it was a game-changer for me. I can't praise this course enough for the invaluable skills and knowledge it has provided me in the field of copywriting. Dekker's expertise in persuasive copywriting shines through every aspect of the course. His teaching style is clear, concise, and supported by real-world examples that made it easy for me to grasp the concepts being taught. I could feel his passion and deep understanding of the subject, which made the learning experience all the more engaging and motivating. What sets this course apart is its relevance to the current trends and strategies in copywriting. Designed specifically for 2023, it addresses the evolving needs of the industry, equipping me with the latest tools and techniques to stay ahead. From market research to audience profiling, storytelling, and crafting persuasive headlines, the course covers a wide range of essential skills, ensuring a well-rounded understanding of copywriting.

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Copywriting with Dekker: The Only Copy Course You Ever Need! - Price chart

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Copywriting with Dekker: The Only Copy Course You Ever Need! - Ratings chart

Enrollment distribution

Copywriting with Dekker: The Only Copy Course You Ever Need! - Distribution chart
4016590
udemy ID
4/30/2021
course created date
5/2/2021
course indexed date
mpapadaki
course submited by