Master Marketing Strategy for Successful Product Launches

🎓 Course Title: Master Marketing Strategy for Successful Product Launches

🚀 Course Headline: Build Winning Strategies! Learn Fundamentals, Analyze Markets, Choose Tactics with Proven Tools and Real-World Examples.

Course Description: Are you ready to craft a marketing strategy that not only sets your product apart but ensures its success in the market? This comprehensive course is designed for anyone looking to build a robust business plan for a new product. With expert guidance from Thomas Giordano, an industry veteran with over 35 years of experience, you'll be equipped with essential marketing knowledge and practical tools to make informed decisions. Dive into real-world examples, particularly from the healthcare sector, to develop a strategy that truly drives success. Start smart, launch smart!

Course Outline (#3: Build Your Strategy): This Course includes the following topics:

• 🎯 Value, SWOT, Mission & Vision:

  • Understanding the Basics: What is Marketing?
    • Mastering the 4Ps of Marketing
    • Exploring Value Disciplines and Lifetime Value concepts with healthcare examples
  • Analyzing Your Position: The SWOT Analysis
  • Strategic Alignment: Connecting Mission, Vision, & Strategy
  • (Each topic includes various techniques to choose the right strategy for your product.)

• Choosing the Right Strategy:

  • Decision-Making Techniques: Voting, Consensus, Affinity Diagram, Attribute Spider Maps, Ease of Implementation Grid, Market Attractiveness Grid, BCG Grid, and more!
  • Strategic Frameworks: The Innovation/Value Grid

Ideal Student Profile: This course is perfect for:

• 🚀 Early-Career or Mid-Career Engineers: Expand your skillset beyond technical development.
• 📈 Product Managers: Hone your marketing strategy skills and collaborate effectively with engineers.
• 💡 Entrepreneurs: Seek a comprehensive framework for designing and launching innovative products.

Teaching Style: My teaching style is pragmatic, starting from the ground up. I'll cover the foundational concepts of marketing and build your knowledge progressively, ensuring you have a solid understanding of each topic. To facilitate learning, I include numerous examples from both non-healthcare and healthcare sectors to clarify complex concepts and demonstrate their practical application.

Qualifications: With 35 years of experience in designing and launching medical imaging products and services, transitioning from engineering leadership roles to VP Marketing, and eventually to president of a Healthcare IT firm, I bring a wealth of knowledge and real-world insights to the table. Additionally, my 15 years of teaching in several University MBA programs have honed my ability to communicate complex marketing strategies clearly and effectively.

Enroll now to transform your approach to product development and market analysis with this Master Marketing Strategy for Successful Product Launches course! 🎉🎓