Authentic Content Creation for Coaches and Consultants
Learn How to Share your Expertise and Experience in Writing, Audio, and Video, to Build your Business and Generate Sales
What you will learn
What Authentic Content Creation is and how it differs from generic content creation
How Authentic Content Creation can benefit a coaching or consulting business
7 steps you can take to become a successful Authentic Content Creator
How to identify the audience you'll be creating content for
How to identify your authentic voice
How to choose the best content platform to start with
The best type of content to share to support your coaching or consulting business
How to create content that gets read, listened to, and watched
8 ways to help you find authentic content ideas
What you need to know and do to share your content in writing, audio, or video
Checklists for creating and publishing a blog, podcast, or video based content
Why take this course?
According to an article in Fast Company, “Well-crafted content can pull its weight for you for months and years to come.”
That “weight” may be marketing exposure, lead generation, and client attraction, or it may be recurring revenue from content you sell, such as online courses.
As an independent Coach or Consultant, creating and sharing content is a great way to:
Establish yourself as an expert in your field
Develop the Know Like & Trust factor that's so important in the virtual world
Demonstrate your Expertise
Showcase your Experience
Share your Point-of-View
Establish a unique brand positioning
Generate a loyal following
Build an email list
Attract clients
Market yourself for free
Create additional revenue streams
Step away from working with clients 1-1 and still earn money from your business
Hi, my name is Debbie LaChusa and I’ve been creating content online since 2004.
I’ve used content creation to market myself AND I’ve been earning recurring revenue from my online content since 2013.
In fact, in 2017 I retired from my coaching and consulting business to focus solely on revenue generating content creation in the form of books and online courses.
In this course I share:
1. WHY, as a coach or consultant, you should become an Authentic Content Creator
2. WHAT Authentic Content Creation is, and how it differs from generic content creation
3. HOW you can become an Authentic Content Creator by following 7 simple steps
I explain the importance of creating AUTHENTIC content and how authentic content differs from other content.
This course is NOT about pumping out generic content or being paid by a company to create content for them.
It’s also NOT about becoming a Social Media Influencer because let’s face it, there’s not a lot of Authenticity in that world.
So, if you’re a coach or consultant with expertise and experience to share…
If you love helping others…
If you don’t love marketing and are looking for a way to build a name for yourself and get clients…
If you’re looking for a way to add additional revenue streams to your business…
And if you want that revenue to continue to flow in for years to come…
This course is for you!
Be sure to watch the Free Preview Videos. I look forward to seeing you in class and teaching you how you can become an Authentic Content Creator and enjoy all the benefits it has to offer you!
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