Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

4.45 (188 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
62,216
students
1 hour
content
Oct 2017
last update
$199.99
regular price

What you will learn

Will learn how to create mobile app user base spending with very little money

Will learn how to create virality in mobile app

Will learn how to optimize app to make search engine friendly

Will learn how to use Facebook, Twitter, YouTube for App marketing purpose

Will learn how to generate huge audience thorugh effective email marketing

Will learn how effectively use push notification for app engagement

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

Screenshots

Mobile App Marketing for Absolute Beginners - Screenshot_01Mobile App Marketing for Absolute Beginners - Screenshot_02Mobile App Marketing for Absolute Beginners - Screenshot_03Mobile App Marketing for Absolute Beginners - Screenshot_04

Content

Introducation to mobile app marketing course

What you will learn from this course?
Introduction to Course!

In App Marketing, low cost but very effective

How virality in mobile app works ?
Summary: How virality in mobile app works?
Build virality into your app
Summary: Build virality into your app
Virality best practices
Summary: Best practices of virality
More Apps
More Apps Example : Share It
More apps example: Talking Tom
Update = $$
Summary: Update = $$
In app graphical banner ad [Crosss Promotional]

Push Notification - Army for better app marketing

Power of pusn notification
Summary: Power of push notification
What is push notification?
Summary: What is push notification?
Analysis of a push message
Push notification best practices
Summary: Push Notification best practices
Advantage of Push Notification over SMS
SMS vs. Email vs. Push Notification

Introduction to ASO

Introduction to ASO
What is ASO?
Why you need App Store Optimization
Principles of ASO
Summary: ASO Principles

ASO Keyword Research Process

How to determine your app's ASO is completed?
Keyword Research Process
Use Long Tail Keywords
Example of Long Tail Keywords : Talking Tom 2 App
Using AppAnnie to find competitor app's keywords
Using SensorTower to find competitor app's keywords
Using SensorTower - Keyword Ranking
Using SensorTower - Keyword Research
Using SensorTower - Keyword Suggestion
Using SensorTower - Keyword Localization
Case Study of 5 million downloads - Super Bird-Let.Go
Summary : ASO Keyword Research Process

ASO Implementation

ASO: Cheat Sheet (Apple App Store)
ASO: Cheat Sheet (Google Play Store)
ASO in App Title
App Title: Important Points
ASO in Keyword Field
Keywords Field: Important Points
ASO in App Icon
App Icon Design : Important Points
ASO in Short Description
App Short Description: Important Points
ASO in Description Field
App Description: Important Points
ASO In Screenshots
App Screen Shots: Important Point
App Preview Video: Important Points
Important Resources for App ScreenShots
App Rating & Review: Important Points
Tools for analyzing rating & reviews based on language
App Localization: Important Points
ASO: Apple App Store vs. Google Play Store
ASO vs. SEO

Email marketing to get more app downloads

Why email marketing needed to get more app downloads?
Add An Email Subscription Form To Your App
Create mobile friendly email content
Video content in email performs far better result
Video content completion rate in email
Video content is popular marketing strategy

Paid Marketing

Before paid marketing, ensure these points!!
Get positive reviews from high traffic websites
Know type of ads for mobile apps
Know the marketing terms of mobile advertisers
Know which advertiser suits best for your app/game

Social Network Marketing

Why Facebook for Mobile App Marketing
Facebook Ad Statistics
Focus on business goal + Reflect
Facebook Ad analysis for mobile targeted user base
Analysis on Install Ad : perfect choice for mobile apps
Facebook contest: Effective marketing approach for mobile app
Why Twitter for Mobile App Marketing?
Youtube Marketing
Talking Tom Example of YouTube Marketing

Reviews

Navojit
April 29, 2022
I was looking for some more hands-on training, also sometimes the voice was not audible. Overall as the course rightly suggest it is good for Beginners only
Vipin
September 9, 2020
This Course provides me value for money and instructor are very good to teach all concepts of Mobile app marketing. I learned many new things with the help of this course.
Jason
May 15, 2020
Comparing to cost I spend on this course. I am not satisfied with service delivered. Need to Improve a lot. Charges are also very high I think Rs.130-150 would the fair price for this course comparing to Rs.360.
Rada
April 18, 2020
Loved the course, on the point, great knowledge and advice of the advantages and disadvantages of using both apple and google play. Brilliant.
Mahmood
March 25, 2020
Marketing courses should be based on visuals, demonstrations, case studies, etc...not only piles and piles on texts and documents to read
Khushboo
May 1, 2017
Fantastic! It is so useful and learnt a lot. Life is all set learning such courses. Keep up the good work.
Vibhuti
May 1, 2017
It was awesome and highly creative. I've learned real life skills that are essential for progressing in today's commercial environment
Ashwin
April 29, 2017
Can be completed in 1 hour. Notes need not be taken. Summary before/ after every Section helps. Short and Sweet. No beating around the bush. I'm content. Need more practical examples of every mentioned ASO functionality to expand the understanding. Also, usage of ASO tools can be elaborated. Quiz Questions can be more challenging. References to each and every point mentioned in slide so that a small read through can assist the process.

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1135038
udemy ID
3/5/2017
course created date
11/20/2019
course indexed date
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course submited by