Artist Management for the Music Business

🎵 Artist Management for the Music Business: The Roadmap to Managing Your Own Music Career or Becoming a Professional Manager 🌟

Course Description: Are you an aspiring music manager or an artist looking to navigate the complex landscape of the music industry? Our comprehensive online course, "Artist Management for the Music Business," is your definitive guide to mastering the art of artist management. Here's what you can expect to learn and achieve through this enlightening journey:

Course Objectives:

• 🤝 Understand the Hierarchy: Learn who the key decision-makers are in the music industry and how they influence the market.
• 📜 Contract Savvy: Gain insights into what to negotiate in an artist management contract, ensuring fair terms and mutual benefits.
• 💰 Revenue Streams: Discover how a business manager supports an artist's career financially and strategically.
• 💼 Career Pathways: Explore the various ways a manager contributes to an artist's growth and sustenance within the industry.
• 📄 Record Deals: Learn about negotiating points in a record label contract and understand the implications of a 360° deal.
• 🤝 Agent Engagement: Understand how to attract a booking agent to your artist through compelling pitches and proposals.
• 🏢 Sponsorships: Find out what corporate sponsors look for in an artist partnership and how to secure these opportunities.
• 🎭 Artist Branding: Identify and define the core elements of an artist's brand that make them stand out in a crowded marketplace.
• 📈 Performance Contracts: Learn about key issues when negotiating live performance contracts for your artist.
• ⚖️ Legal Insight: Understand how an attorney fits into the team and their role in protecting the artist's interests.
• 🔐 Artist Riders: Tackle the fundamental issues related to artist riders to ensure shows run smoothly and artists are satisfied.

Course Features:

• Real-World Expertise: Our course is designed by experienced music industry professionals who not only have a wealth of practical experience but also a rich background in academia, teaching at both the graduate and undergraduate levels.
• Accredited Learning: The content of this course has been successfully taught in accredited graduate and undergraduate music business degree programs recognized by The National Association of Schools of Music (NASM).
• Compliance with Industry Standards: The course objectives and learning outcomes align with the standards set by the Southern Association of Colleges and Schools (SACS).

Why Choose This Course? This is not just another online class; it's a gateway to understanding the intricacies of artist management within the music industry. By enrolling in this course, you will gain invaluable knowledge that will set you apart as a manager or an artist. You will learn how to navigate contracts, manage finances, build relationships with key players in the industry, and much more.

With a curriculum developed by seasoned professionals and vetted by accredited educational institutions, this course offers a unique blend of practical experience and academic rigor. Whether you're an aspiring manager looking to carve out your niche or an artist seeking to take control of your career, this course will equip you with the tools necessary for success in the competitive world of music.

🎧 Enroll today and take your first step towards mastering artist management and making your mark in the music business!

Overview of Course "Artist Management in the Music Industry"

Rating: Global course rating: 4.40
Recent Reviews Summary:

Pros:

• Valuable Information: Reviewers consistently report that the course provides valuable information, with many highlighting the usefulness of the PDFs and links for future reference.
• Ease of Understanding: The course is described as informative and easy to follow, making it a great entry point for beginners in the music industry.
• Foundational Knowledge: It serves as a solid foundation for those new to artist management, helping them remember goals, reinforce existing knowledge, and generate new ideas.
• Real-World Relevance: The course offers a good overview of the artist management world, which is appreciated by those who are working with independent artists or looking to refresh their knowledge.
• Insightful Content: Some reviewers find the wisdom and knowledge shared in this course to be unique and not readily found elsewhere.
• Informative and Useful: A majority of users have learned a significant amount about the industry and a manager's role within it.
• Comprehensive Information: The content is considered informative, nitty-gritty, and detailed as it goes on, providing a wide range of useful information without overwhelming the user with unnecessary details.
• Well Thought Out: The course is noted to come from an experienced standpoint, offering specific steps necessary for artist management.

Cons:

• Outdated Content: Some users have pointed out that the information and resources provided are not always up-to-date with current industry trends or technologies.
• Delivery Needs Improvement: A few reviewers suggest that the course could benefit from more interactive elements, better variety in background music, and a more engaging delivery method.
• Pacing Issues: Some users wish they had more time to complete the course due to external factors, indicating a need for flexibility or extended access.
• Monotony and Slow Pace: A small number of reviewers find the course's pace and presentation style to be slow and monotone.
• Lack of Practical Tools: A few users express a desire for more specific details and practical tools to be used in managing artists.
• Common Sense Information: A handful of reviewers indicate that some aspects of the course contain information they already knew, finding it somewhat common sense.

Additional Notes:

• Paul Allen's Book Recommendation: Several users mention Paul Allen's book as a valuable resource, suggesting its inclusion in the course or a discount for students.
• Course Material Inclusive: Reviewers appreciate that the course includes PDF files that are exact transcripts of the videos, which some prefer over watching the videos themselves.
• Potential for Improvement: There is a consensus among reviewers that while the course is informative, there is room for improvement in terms of keeping content current and providing a more engaging learning experience.
• Satisfaction with Course Design: Despite some criticisms, most users report that the course is well designed, easy to navigate, and provides explicit and helpful information.

Conclusion: The "Artist Management in the Music Industry" course is generally well-received for its comprehensive coverage of artist management basics, practical advice, and foundational knowledge. However, reviewers suggest improvements in keeping content up-to-date, enhancing engagement through interactive elements, and offering more specific tools for practical application. Overall, the course is a valuable resource for those looking to enter or expand their knowledge within the music industry's artist management sector.