2024 Mobile App Marketing & App Store Optimization ASO

ASO Growth hacking for mobile app & game marketing ( iOS and Android). App Store Optimization ASO and digital marketing

4.63 (1237 reviews)
Udemy
platform
English
language
Growth Hacking
category
instructor
2024 Mobile App Marketing & App Store Optimization ASO
5,941
students
10.5 hours
content
Dec 2023
last update
$109.99
regular price

What you will learn

This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.

App Store Optimisation and how to get tons of downloads for free

How to get featured in the Apple App Store or Google Play Store using ASO

Difference between SEO vs. ASO and how to create the right strategy

How to create amazing app icons, screenshots and videos that convert users

Case study: how to launch and get thousands of pre-orders

How to take advantage of the amazing A.A.R.R.R. model

How to monetise your app and choose the right pricing strategy

How to get free users with proper marketing

How to scale your app and use paid marketing with ASO

How to grow your social media profiles and get free influencers

How to avoid un-installs and increase "retention"

Description

"These lessons are clear and Straight to the point! He really knows the app market and how to be successful! I Already feel i know what my strategy will be for my business." - Derrick Dandin


"Wow amazing course! Great flow, not a discombobulated mess like some of the other app courses. Taking copious notes!" - Matt Menster


"As a mobile app developer, I can create amazing apps, but I had no idea how to market the app. Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend." - Lubomir Klucka


"I really was not expecting to learn so much about app marketing! Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained!" - Vess Gueorguieva

________________________________________________________________


This course is designed for people who are in the process of launching an app or have already done so and want to get more users in order to generate more revenue with ASO.

I'm not just a theoretical teacher, I am currently growing a massive app business AND consulting other people who are launching their apps and want to get more quality users. My consulting rate is too high if you're just starting out which is why I have created this affordable course.

What you can expect: 

1. I will give you the 2019 strategies and trends that are moving the app business right now.
2. I will show you step-by-step as I launch a new app and offer an over-the-shoulder view of everything I am doing and how you can do the same
3. You will get me personally to give you a free audit of your app set-up, strategy, ASO, acquisition, pricing, monetisation and more.

Bonus: 

1. How to get featured on the App Store or Play Store (it's not as easy as filling out the /promo form)
2. How to get influencers for free and get free promotion
3. How to raise capital for your app if you want to create a "real" company, not just a lifestyle business

Why this course is different: 

1. We are going to be REVENUE-FOCUSED with ASO. It's easy to get a lot of install (that are worthless in dollar value), but we will dive deep into strategies, techniques and tips on generating AND growing your revenue.

2. This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update the content and record new videos based on the latest strategies that work.

3. This is the most comprehensive course about app marketing you will find online. I have recorded everything I know from my 8+ years of app marketing experience.


REMEMBER: there is a 30-day money back guarantee. No risk. You can go through the entire course and if you don't like it, simply get your money back. No questions asked.

Content

Welcome to the classroom

Introduction

App Store Optimisation (ASO) - how to get free downloads

Introduction to ASO
ASO vs. SEO
The four variables of ASO
App Icons for ASO
App screenshots
Outsource your screenshot design
Videos
Which keywords are important for your ASO?
Keyword research (real life example
10.1 Keywords vs. Key-phrases in ASO
Android only: Implementing keywords with Play Store Console
How a "Burst Campaign" can boost your installs
How to get to the top of your category rank with ASO
How to improve your ratings and reviews
How to take advantage of more free installs with localisations
Case study | Blitz-ranking strategy
EXTRA: How to get featured in the App Store or Play Store
ASO Summary and closing thoughts
ASO quiz

Your marketing strategy - how to increase your chances of success

How to get more installs with the A.A.R.R.R model

Pricing model - different ways to make money

What pricing model is best for you?
Why free and freemium models are most popular
Effect of platforms (iOS vs. Android) and location on your revenue
Section 4 quiz

Acquisition channels - how do you get more people to your App Store

The best way to get app users
How to pick an acquisition channel without wasting money
How to test channel effectively

Growing. your Instagram profile

Getting users from your Instagram profile
Fake followers for your profile
Growing your organic IG audience
How to get influencers to promote your app for free
Section 6 quiz

Using your Facebook page

How to use Facebook pages for app installs

Grow your brand with Quora

How to drive app installs from Quora

Free marketing on Reddit

How to use Reddit

Getting YouTube to work for you

YouTube and YouTubers

How to get attention on blogs

How to find bloggers

Doing the big PR push

How to become a thought leader in your space and be the source of news

Paid acquisition channels

How to choose a paid acquisition channel
Aligning your expectations

Facebook & Instagram ads - don't waste your money, get cheap installs

Introduction to FB & IG
What's the Facebook SDK and why you need it.
Campaign structure: campaigns, ad-sets, ads
Building your first campaign (1. campaign level)
Building your first campaign (2. ad-set level)
Building your first campaign (3. ad level)
How to find the right audience
Use this trick to protect your budget and make sure you don't waste any of it.
EXTRA: how to create best performing ads with influencer content
BONUS: Master Facebook Ads & Facebook Marketing
Section 14 quiz

(iOS) Basic & Advanced Search Ads - the low hanging fruit of getting new users

How to hack the Apple Search Ads
March 2019 update
Section 15 quiz

Native advertising - how to reach millions of potential users every week

How to get your ad to Forbes.com

LinkedIn - how to reach B2B customers

Introduction to LinkedIn for app marketing

How to get free users at scale using Viral Loops

Mastering Viral Loops

Email marketing - how to get people to come back and pay for your app

Keep people from un-installing your app

Push notifications - how to engage your users and get them to come back

How to avoid un-installs

Do you want to raise capital?

Different types of investors
What investors expect
Section 21 quiz

Find out where are your most valuable users coming from

Why is Mobile Attribution so powerful

Summary and closing thoughts - how to implement everything you learned.

What you've learned in this course

Screenshots

2024 Mobile App Marketing & App Store Optimization ASO - Screenshot_012024 Mobile App Marketing & App Store Optimization ASO - Screenshot_022024 Mobile App Marketing & App Store Optimization ASO - Screenshot_032024 Mobile App Marketing & App Store Optimization ASO - Screenshot_04

Reviews

Cristian
October 25, 2023
Disclaimer: I've been doing iOS development for over 10 years. A lot of videos (maybe half of the course) are just old interviews from some podcasts that the author did. There are some interesting takeaways from them, but I feel like the author added them just to bloat the total length of the course to make you buy the course (to make it seem like there's super much info). Also, some of the podcasts have poor audio, audio glitches, etc. The main videos are also quite poorly edited, it just gives the impression that everything was rushed together to make a quick buck. Overall, I feel I didn't learn that much and there are very few real world examples...
Radun
October 10, 2023
The knowledge shared is nice. However, I feel like there should be more visual examples, stats etc. to increase the level of understanding. P.S: It is extremely annoying how the instructor positions the PIP screen when sharing some desktop screen recordings... He presumably highlight shows some areas on the screen but can see anything because the second screen blocks the view.
Svetlana
September 13, 2023
Very detailed info about how to promote a mobile application, even settings in stores and advertising accounts. Also some insights and useful tips!
Luis
September 3, 2023
The course is great. If you have no knowledge or very little knowledge about ASO and Marketing in general, it will definitely help you. There are several strategies that I personally found incredible and will definitely try in my business. However, it has TOO MANY technical errors. There are several instances where the instructor makes mistakes and instead of removing those parts in post-production, they leave them, which in my personal opinion detracts from the immersion. There have also been several lessons where he says, "now we're going to see X thing," and the next lesson has absolutely nothing to do with what he mentioned. I understand that ASO is something that constantly changes, and this course needs to be updated frequently, but these are details that should be polished in order for me to give it the last 2 stars. In summary: It's a good course, and its content is valuable, but it seems like this course was produced hastily or with the intention of completing it in the shortest amount of time possible.
Roberto
July 25, 2023
The course covers the basic aspects of ASO, a guide through the proper App Stores in the first place should be added. Almost half of the course (Paid Marketing etc) is not related to ASO so the ASO part is actually just a couple of hours. Good overall but you can find this info on the internet for free, considering it was quite expensive (70$ at Udemy original price) I was expecting a lot more.
Kellvem
June 23, 2023
The course information is basic and easily found on websites and articles. When I bought the course I thought there would be more practical classes and with examples in videos...
Philippe
June 7, 2023
This is really beginner stuff, which is not what I expected. The same information can be found on ChatGPT and Youtube for free.
Bibek
June 6, 2023
He also didn't provide the resources he said he will in the video. I could be better with litter more effort on video and audio.
Alina
May 31, 2023
It's a nice course to get familiar with app marketing and channels you can use for it, I got several new ideas. But on the other hand, it's not very practical and detailed about ASO.
Robert
May 30, 2023
Very impressive! However, I am easily impressed since I had zero marketing knowledge when starting this course. I'm more confident now, and I can replay this course when needed.
Francis
May 30, 2023
Darius is a good communicator and knows what he is talking about from commercial experience. So there is plenty of value to be gained. There are some audio problems here and there, but it doesn't really get in the way. So a great resource for folk who want to market their apps properly.
Benny
March 30, 2023
I would just like to say thank you i have learned so much and i'm super excited to launch my app as you've provided me with all the information i was looking for thank you very much. best course on apps as i have bought a few this one is top of the tree.
Rishabh
March 19, 2023
Hey I just started this course. And in 11th video, it seems you're sharing your screen but there's no audio. I guess it's a technical botch. Hope you can fix it soon!
Rengin
March 15, 2023
The course itself is quite informative and up to date. Easy to follow and digest, I completed the course in no time and didn't get bored at all. Also, the personal insights and experience added makes it more valuable.
Alex
January 4, 2023
Solid marketing ideas, but the details are out of date. Much of the content on tools and specific actions was recorded in 2019 - 4 years ago now.

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2247672
udemy ID
3/1/2019
course created date
8/24/2019
course indexed date
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course submited by