Overview of Risk, Marketing, Collections analytics etc.

Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, techniques & Success stories

3.95 (168 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

Learn about wide applicability of analytics across various industries

Learn that analytics results in win-win scenario (good for customer and firm)

Why take this course?

What is this course about?

Part 1 of this course is all about applied analytics (by business analytics verticals)

Course Overview : Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, tools & techniques used.
Birds Eye View of Analytics Verticals, their goals and inter linkage - Which are the analytics vertical. What are their primary goals.
Common Industry Terms - Understand terms like Loan types, billing cycle, due date, delinquency etc.
Marketing Analytics Overview - Objective and levers - what is the objective of marketing analytics. What are there main levers.
MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition) : Marketing Analytics 01 - How can you maintain & increase customer base. What metrics you should look. What are the applicable techniques.
MA 02 Increase Revenue per customer (cross sell ) - Marketing Analytics 02 A - How to increase revenue per customer through xsell
MA 03 Marketing Campaigns and it's effectiveness measurement - Marketing Analytics 02 B -what is campaign? How do you measure campaign effectiveness
Risk Analytics Overview - Objective and levers - What is primary goal of risk analytics?
RA 01 Application Approval n Application Fraud prevention - Understand about 1. application approval process and 2. application fraud prevention
RA 02 Authorization & Transaction Fraud prevention - Prevent bad usage of the card and prevent transaction fraud
RA 03 Credit Limit Management - CLI (Credit Limit Increase) and CLD (Credit Limit Decrease)
Collections Analytics Overview -
CA 01 Best Practices of Collections Strategy for Early / Middle Late stage accounts-Understand two different school of thoughts for collection
CA 02 Collections Operations - how to contact & understand training needs of agents
Customer Services (find what customer wants) or Operations Analytics (detect internal fraud)

Part 2 of this course is a collection of case study on analytics from various industries. It will help users to know about how analytics has helped to meet customer demand with efficiency. It has

Case Study from Health Care Industry
Case Study from Telecom Industry
Case Study from Automobile Industry
Case Study from Transport Industry
Case Study from Electroni Case Study Industry
Case Study from Entertainment Industry
Case Study from Retail Chain Industry
Case Study from Sport Industry
Case Study from Cement Supply Business
Case Study from On Line Business
Case Study from Google Apps
Case Study from Contact Center

Terminology To be used by Target Audience to find this course

Analytics Case Study
Analytics Case Studies
Case Study on Analytics
Case Studies on Analytics
Analytics success stories
Using Analytics for customer success
Analytics applications
Application of Analytics

Course Contents

Course contains HD videos and PDF file.

Course Duration

Ideally it should take just 4 hours to complete it.

What is in it for the reader

Reader will get to know, how analytics has resulted into many success stories. It has created a win-win situation where customer is happy and firm is gaining.

Why Take this course?

This ensures that you get to know wide applicability of analytics across various industries. It is a collections of many popular analytics success stories.

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Reviews

Mayank

December 21, 2023

Very good course, the course outlines the different functions in the NBFC and Financial Services Industry along with other industries. The case studies explains the end to end usage of the use of analytics (high Level). Thanks

Venkat

July 22, 2019

More than expected! Great course for understanding the application of analytics in real business scenarios.

Nehal

March 3, 2019

What I liked about the course - the flow with which the course goes on seems plausible. For all the new people wanting to get into analytics - you have to understand that during interviews a smart interviewer would test your analytics acumen based on different business scenarios and how would you use analytics to solve such problems and this course albeit small but does a brilliant job by hitting the right notes. The course is then followed by engaging case studies from various applications of analytics in varied industries... Analytics or Data Science or whatever hyped up words that you may face in this industry today only exists to benefit the business(unless you are a researcher).

Vikas

February 26, 2018

Section 2 explained business Scenarios but if it had included What Analytics Techniques were used to solve those business Scenarios course have been more fruitful.

Nikesh

February 26, 2017

Excellent examples from major industries which can assist at existing workplace in some way or the other.

Sandeep

March 16, 2016

Very clear explanation, engages the student through vivid examples; looking forward to take other courses by the author

siawA

March 5, 2016

This course has helped me a lot in understanding how analytics works and how companies are using it. Thanks for Creating this Course Gopal.

Piyush

December 8, 2015

This is an introductory course on the application of analytics. Gopal explains the application of analytics by using real life case studies. This will help potential students to understand the usage of Analytics in real life. Analytics is a vast subject, Gopal does an excellent job of introducing it in least possible time.

Basel

December 7, 2015

The presentation was fine but my expectation was high . I really prefer , if there was a deep case study and how it solve and succed the project ,

Hamidul

August 9, 2015

Hi Gopal Ji I liked your thorough descriptive style, its really very very beneficial and easy to understand.

Andy

June 28, 2015

The course does not provide any hint of data that might support business decision that are presented. I can see he did not even try to go there and it was not the goal of the course, but he went too far. Nobody will recognize that this is about Analytics, if it did not say so on the title. If the title said 'Several Business Strategy Cases', I might give it two stars.

Sean

June 28, 2015

Great overview of where and how analytics have been applied across a number of industries to improve business and customer service/satisfaction. Recommended to stimulate thought on the power and application of analytical analysis.

Chintan

April 20, 2015

Its good to know all these insights and success stories of companies who have been using Analytics to simplify data and increase profits.

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