Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro

Discover the Secrets to increase sales and decrease spend from a PPC Professional and 6 Figure Amazon Seller.

4.10 (422 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro
1,453
students
1 hour
content
Feb 2016
last update
$24.99
regular price

What you will learn

Build PPC Campaigns that make money and boost ranking

Optimize campaigns so they cost less and increase your overall profit

Utilize tried and tested methods that have been working on all PPC platforms for years

Why take this course?

Want to use Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? This course is just for you!

In this 8 part video course, I will break down some of the biggest mistakes I see when using Amazon's Sponsored Products and teach you how to properly set up and optimize your campaigns. I share the secrets I use to take in order to take my client's campaigns from LOSING money to PROFIT and GROWTH.

If you're a beginner who hasn't set up Sponsored Products or an experienced seller who is looking to lower PPC costs and increase profit - all with the help of a true Amazon and PPC professional, then enroll in my course today!


Content

Part 1 - Intro and Basics

Introduction and Impact of PPC
Sponsored Products Basics and Benefits
Is your product right for PPC?

Part 2 - Structure

DON'T Make this common mistake!
Campaign and Ad Group Structure Examples

Part 3 - Research and Ideate

Keyword Research to setup for success
Common keyword pitfalls - How to avoid them

Part 4 - Executing

Creating Campaigns within Amazon
Broad, Phrase, Exact Match - Getting Bang for your Buck
Automatic Campaigns - What you need to know for low aCos

Part 5 - Analyzing the Data

Understanding Amazon PPC Metrics and how to Improve them

Part 6 - Optimizing Basics

Managing Bids for Max Impact and aCos
Dealing with Product Variations

Part 7 - Advanced Optimization

Using Report Data for Opportunities and Negative Keywords

Part 8 - Continual Growth

Scaling your PPC Campaigns for long term growth

BONUS: Paul's 4 Rules to Amazon PPC Failure

Paul's 4 Rules to Amazon PPC Failure

Screenshots

Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro - Screenshot_01Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro - Screenshot_02Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro - Screenshot_03Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro - Screenshot_04

Our review

📚 **Course Overview:** The course in question appears to cater to a range of skill levels, from complete beginners to those with some experience in Pay-Per-Click (PPC) advertising. The global rating stands at 4.10, indicating that the majority of users have found value in the content provided. However, it's important to note that the course's title, "Amazon PPC Mastery," may be misleading as some reviewers suggest the content is more suited for beginners or those new to Amazon PPC. **Pros:** - **Ease of Understanding:** The course is praised for breaking down complex concepts into easy-to-learn slides and providing real-life examples, which are particularly helpful for novices. - **Fundamental Knowledge:** Many users report gaining a solid understanding of the basics of Amazon PPC and how to apply these principles effectively. - **Useful Insights:** Some advanced users have found "golden nuggets" within the course content, such as structuring ad groups and learning about keyword optimization. - **Visual Aids:** The use of visualization is appreciated, with some users highlighting that this makes the information more accessible and understandable. - **Clear Presentation:** The instruction is often commended for being to the point and free from unnecessary complexity. **Cons:** - **Lack of Advanced Content:** A common theme among reviews is that the course lacks depth, especially for those with intermediate to advanced knowledge of PPC. - **Absence of Real Campaign Examples:** Several users have expressed disappointment in the lack of real-time campaign walkthroughs and examples from the Amazon interface. They feel this would provide a more hands-on learning experience. - **Basic Level Content:** Some users feel that the course content is too basic, especially given the price point and the title suggesting mastery. - **Screen Sharing and Procedures:** A notable absence in the course structure is the lack of screen sharing or step-by-step procedure demonstrations within the Amazon interface, which are crucial for a practical understanding of PPC on Amazon. - **Value and Content Depth:** Some users consider the content to be repetitive of what is freely available online or through Amazon's own resources, leading to feelings of being overcharged or misled. **Course Experience Summary:** While the course has received praise for its fundamental educational value and clear presentation style, it falls short in delivering advanced content and practical examples that users expect from a "mastery" level course. The absence of real-time campaign management examples is particularly glaring, as PPC is a field where seeing a step-by-step process can make all the difference. For beginners or those looking for a refresher on the basics, this course may be beneficial, but experienced marketers will likely find it insufficient to meet their advanced training needs.

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Enrollment distribution

Amazon PPC Mastery - Setup Sponsored Products Like a PPC Pro - Distribution chart
671630
udemy ID
11/16/2015
course created date
7/6/2019
course indexed date
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