Implement Adobe Analytics - The Ultimate Student Guide

Get your basics right. Implement Adobe Analytics on your website

4.41 (1542 reviews)
Udemy
platform
English
language
Analytics & Automation
category
Implement Adobe Analytics - The Ultimate Student Guide
7,938
students
4 hours
content
Dec 2023
last update
$59.99
regular price

What you will learn

Start implementing Adobe Analytics from scratch

Design, Develop and Deploy the Libraries in your environment

Implement Analytics with Adobe Launch via hands-on labs

Learn to work with Adobe Analytics Dashboard

Course is for Beginner and Intermediate Level

Hands-on Labs with an example globalclothiers (resource attached)

Setup Adobe Analytics Environments

Why take this course?

In this course, you will learn how to implement Adobe Analytics on your website using Adobe Experience Platform Launch. You will learn to take business requirements, translate them into an implementation solution, and code them directly on the page.

Adobe Analytics is Real time Customer Intelligence Tool where you can put data at the center for every marketing moment and enhance your business opportunities. Adobe Analytics is integrated into each solution of Adobe marketing cloud which means you can learn from every customer experience across digital interactions like mobile, web as well as offline interaction such as store visits, phone calls etc. 

In this course, you will learn to design and code customized variables, effective usage of predefined variables provided by Adobe, creating processing rules, campaign tracking, working with success events, conversions etc. and much more along with best practices to help you fully take advantage of Adobe Analytics through proper implementation.

Go from Beginner to Intermediate:

**The course will help you to start from scratch and prepare from basic to intermediate level in order to have a good, clean implementation, which will will help you optimize your website. Don't forget to add the Adobe Analytics Extension and learn to publish the libraries using Adobe Launch**

This Course Also Comes With...

āœ” Lifetime Access to All Future Updates

āœ” Fast & Friendly Support in the Q&A section

āœ” Udemy Certificate of Completion Ready for Download

Note: Updates will be released soon with Advanced topics..

Screenshots

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Our review

šŸ« **Course Overview:** The course for implementing Adobe Analytics has received a global rating of 4.42, with recent reviews indicating a mix of positive and constructive feedback. The majority of the course content appears to be well-explained and informative, with a focus on sharing knowledge through slides and theoretical sessions. However, some users have noted areas for improvement regarding the practical application of concepts, especially in relation to Adobe Analytics' newer offerings and the inclusion of downloadable resources for step-by-step setup. **Pros:** - šŸŽ“ **Thorough Content:** The course is reported to be very thorough, with detailed examples that are applicable to a variety of contexts. - šŸ‘©ā€šŸ« **Expertise Shared:** The trainer is commended for their deep understanding of website tracking and the sharing of knowledge in a clear manner. - šŸ› ļø **Coverage of Topics:** It touches on important topics, providing a good foundation for those new to Adobe Analytics. - šŸŒ **Global Reach:** The course is globally accessible, with users from various backgrounds finding it useful for their specific needs. - šŸ¤ **Community Feedback:** There is an ongoing effort to improve the course based on user feedback, showing that the platform values user input. **Cons:** - āž— **Practical Application:** Some users feel that the course lacks practical, hands-on examples that are directly applicable to their own sites or use cases. - šŸ“„ **Resource Availability:** The absence of downloadable resources and explanatory materials for setup steps is a recurring issue. - šŸ”Š **Audio Clarity:** At least one review mentions poor audio quality, which can be a barrier to understanding the content. - šŸ§­ **Outdated UI:** Some users note that the user interface of Adobe Analytics may be outdated compared to the evolving nature of the product. - šŸ“ˆ **Complexity for Beginners:** A few reviews suggest that the course's explanations and terminology might be too complex for beginners without a technical background. **Areas for Improvement:** - šŸš€ **Updating Content:** Users have suggested that the course content should be regularly updated to reflect the latest changes in Adobe Analytics. - šŸ¤ **Clear Explanations:** There is a need for more detailed explanations of why certain actions are taken, which can enhance learning and understanding of the principles. - šŸ“š **Comprehensive Materials:** The inclusion of comprehensive materials and resources would be beneficial for learners to follow along and practice. - šŸ” **Improved Terminology Explanation:** Clearer explanations of terms and use cases would help users understand the concepts better. - āœØ **Enhanced Practical Examples:** More varied and practical examples, particularly for Marketing Channel Process rules, Vista Rules, and classification, would provide a more rounded learning experience. **User Experience:** Overall, the course is considered valuable by most users, with a strong emphasis on the depth of knowledge shared by the trainer. However, to maximize its effectiveness, it would benefit from incorporating real-world examples, updating content regularly, and providing clear, downloadable resources for learners to apply the concepts in their own work. The feedback indicates that while the course is informative, there is room for improvement to make it more accessible and practical for users with varying levels of expertise.

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2277883
udemy ID
3/18/2019
course created date
10/2/2019
course indexed date
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