Account-Based Marketing - ABM: Increase Your B2B Efficiency

Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2B

4.40 (178 reviews)
Udemy
platform
English
language
Growth Hacking
category
instructor
Account-Based Marketing - ABM: Increase Your B2B Efficiency
23,367
students
2.5 hours
content
Feb 2024
last update
$49.99
regular price

What you will learn

Understand the specifics of account-based marketing

How to build an account-based strategy and maximize its efficiency

What are ideal accounts? How to identify them for promoting your offers

What is competitive analysis? What methods and tools are available for this? How do you use them

What the ideal customer profile (ICP) is and be able practically to create for own projects

How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools

How to use Snovio for collecting the contacts of your prospects

How to use ad launch and email marketing methods

How to create an email sequence to attract prospects

What information you should consider to understand your email marketing results

What types of follow-ups exist and their benefits for your ABM strategy

What an omnichannel strategy is and how it is used in ABM

What are marketing and content funnels and how they work

Understand how to communicate with accounts to engage them in your product

What aspects to consider for effective analysis of your ABM efforts

How to work with analytical tools

How to use ChatGPT to effectively communicate with clients

Description

Do you want to know how to increase your company's sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?


Account-Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies already target 1,000 accounts or more

In this course, we will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value for B2B

What will you learn in this ABM course?

  • How account-based marketing works, which stages it includes, and how to understand the results in your business

  • How to create your own account-based marketing strategy

  • How to make your ideal customer profile (ICP)

  • How to use different tools for ABM to get data about your clients, competitors or results

  • How to engage your ABM targets through different channels of communication

  • How to automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads

  • How to use AI tools (ChatGPT) to effectively communicate with clients

  • How to proceed with a comprehensive analysis of ABM performance


What do we offer in our ABM course?

  • Structured lessons with examples

  • Сhecklists and templates to implement the ABM in your business

Why should you choose us over other online account-based marketing courses?

You will have the opportunity to learn about account-based marketing from the top internet marketing professionals:

  • Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others

  • Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more

  • Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns

  • More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • Lifetime access to the course and its updates

  • A certificate from Udemy upon completion of the course

  • A free copy of the book "Cutting-edge digital marketing"

Should you be worried?

This course comes with a 30-day money-back guarantee!


Click the "take this course" button to start rebuilding your B2B marketing strategy today with ABM!

Content

Introduction

Introduction to the ABM course
What is the Account-Based Marketing?
Udemy interface

Gathering a Customer Base

Finding your ideal client
Acquiring customer contacts
Customer base processing

Competitive Analysis

Why competitive analysis is important?
How to use SimilarWeb?
How to use Serpstat to find out more about your competitors?
Competitive analysis tools for Facebook, Instagram, and Youtube
Competitive analysis practice

Using Email Marketing to Begin Communication With a Client

Email structure and mailing plan
How do you get away from spam?
Practice: how to write a follow-up that will be opened

Targeted advertising for ABM

Short term and long term communication funnels
Finding your target audience
Launching ads that will be seen by the company you are interested in
Types of content your business should be promoting
How to choose the correct type of advertising?
Practice: launching targeted advertising on Facebook

Communication With Clients and How to Close Deals

Linkedin Sales Navigator practice
Video and offline meetings
Event strategy for ABM

Analysis of Marketing Activities

KPIs that will help you understand work efficiency
Conclusions and what needs to be improved
Conclusions (text)
How to Leave a Review for the Course?
How to get your certificate for the course?
Final part

Screenshots

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Reviews

Mariana
September 12, 2023
This course is a gem! Clear explanations, engaging content, and great resources. If you're interested in the topic, don't hesitate to enroll. Well worth it!
Yeasin
March 5, 2023
Several interesting topics will be covered on a beginner's level. This is a good course to learn ABM.
Tori
February 11, 2023
Although the material was a little dry at time, it's obvious that the instructor is dedicated to making the course beneficial for all students.
Ravindrra
February 5, 2023
whole course was having just minor overview of each topic . i hope a detailed information needs to be provided and use case as an example can be added to make it more valuable. Thanks, Ravindrra Paal
Esther
January 28, 2023
it was a good match although I found it boring at some stage, but I was able to understand most of the topics.
Yana
January 3, 2023
I really enjoy the course. I work in this field and this course taught me a lot. I can't wait to put what I've learned into practice at work.

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5036484
udemy ID
12/22/2022
course created date
12/30/2022
course indexed date
Anton Voroniuk
course submited by