A Comprehensive Guide to the Business of eSports
All About eSports and the Industry Including How it All Began, What Makes it So Unique and What’s Next for eSports

What you will learn
What are eSports?
How eSports developed
What is online streaming and its relevance to eSports
What kind of people are eSports fans, and where are they from?
How important mobile phones are to the growing industry
In what ways are eSports organisations and competitors able to interact with their fans
What is the connection between gambling and eSports, and what implications does this have?
Where does the money for eSports events come from and who profits from them?
The different levels of organisational structure that make up the eSports industry
What goes into holding an eSports event
How eSports events have changed over time and adapted to changes
Do eSports have a future at the Olympics?
Are women fairly treated by the eSports industry and what can be done to improve female participation in the sport?
How prevalent is cheating in eSports, and what can be done to prevent it?
All about match-fixing and how it threatens the integrity of the industry
Can eSports continue to grow in the future and what might happen if the growth slows down?
How eSports compete with regular sports and what sports organisations are doing about it
What is league franchising and what effect will it have on the industry
Technological improvements to eSports and what it means for the future of the sport
Why take this course?
Course Title: Understanding the eSports Industry: From Gaming to Global Phenomenon
Module 1: Introduction to eSports
- Definition and evolution of eSports
- Historical context: The birth of competitive gaming
- Key differences between traditional sports and eSports
Module 2: eSports as an Industry
- Economic impact and revenue streams (e.g., sponsorships, advertising, tickets)
- The role of games publishers and content providers
- Overview of the global eSports audience demographics
Module 3: Governance and Structure in eSports
- Governing bodies and their functions (e.g., ESIC, Riot Games' League of Legends esports)
- Leagues and franchising models (understanding the shift to league franchising)
- Regulatory considerations and challenges within the industry
Module 4: Technology and Innovation in eSports
- Streaming platforms and broadcast technologies (e.g., Twitch, YouTube Gaming)
- Advancements in game technology and their impact on eSports
- Virtual reality and augmented reality in competitive gaming
- The rise of cloud gaming and its potential for eSports expansion
Module 5: Fans and Communities in eSports
- Analyzing the eSports fan base and their engagement
- Community building and management online and offline
- Esport events and the importance of live experiences
Module 6: Competing with Traditional Sports
- Comparison between eSports and traditional sports audiences
- Strategies for growth and retention in both industries
- The role of technology in bridging the gap between eSports and mainstream sports
Module 7: Case Studies of Successful eSports Organizations
- Detailed analysis of leading teams, events, and publishers
- Lessons learned from successful business models in eSports
- The impact of cross-industry partnerships (e.g., with traditional sports teams)
Module 8: Future Trends and Challenges for eSports
- Predictions on the industry's growth trajectory
- Potential future technologies and their implications for eSports
- Ethical considerations and addressing concerns around gaming addiction, fair play, and mental health
Module 9: eSports as a Global Phenomenon
- Understanding the global reach of eSports
- Cultural differences in eSports consumption
- Expansion of eSports into non-traditional markets
Module 10: Building a Career in eSports
- Skill set and roles within the industry (e.g., event management, marketing, production)
- Networking and professional development opportunities
- Insights from industry experts and career paths in eSports
Course Conclusion: This course aims to provide a comprehensive overview of the eSports industry, its development, and its place within the broader sports and entertainment landscape. By examining the various components that make up eSports—from technology and governance to fan engagement and business models—students will gain a nuanced understanding of this complex and dynamic industry. The course concludes with practical advice for individuals looking to enter or contribute to the eSports sector, equipping them with the knowledge and insights necessary to navigate this rapidly evolving field. Whether you're a student, a professional transitioning into eSports, or simply an enthusiast curious about the industry, this course will offer valuable perspectives and knowledge to inform your journey in the world of eSports.
Screenshots




Our review
(Course Review: Understanding the eSports Industry)
Overall Rating: 4.35 out of 5 stars
Pros:
- Informative Content: The course provides a comprehensive understanding of how the eSports industry operates, suitable for both newcomers and those with some knowledge in the field.
- Diverse Learning Materials: It includes a variety of media such as videos and articles, which cater to different learning preferences and styles.
- Industry Insights: The course offers valuable insights into the eSports industry, its future outlook, and growth potential, making it a great resource for anyone interested in sports business or looking to enter the eSports field.
- Well-Organized Structure: The content is well-organized, making complex topics understandable and accessible.
- Positive Feedback: Recent reviews praise the course for its depth of information, quality of lectures, and the value it adds to the understanding of the eSports industry.
- Engaging and Inspirational: The course is described as engaging and inspiring, encouraging further exploration into the field of eSports.
Cons:
- Slide Design: Some learners found the slides to be a bit dry, which might detract from the overall visual engagement during lectures. However, this seems to be a minor issue compared to other aspects of the course.
Course Experience Summary:
The eSports course has received overwhelmingly positive feedback from learners, highlighting its role as an informative and insightful introduction to the world of eSports. The course is well-reviewed for its comprehensive coverage of the industry's basics and fundamentals, as well as its forward-looking perspective on growth and trends. The variety of learning materials and their quality contribute to a robust educational experience. While there is a mention of some slides being less engaging visually, this does not appear to significantly impact the overall learning experience. For those interested in the sports business sector or looking to understand eSports better, this course offers valuable knowledge and is likely to exceed expectations. The consistent high ratings across recent reviews underscore its effectiveness and popularity among learners. If you're curious about the eSports industry or planning a career in this dynamic field, this course is highly recommended.