Become an Expert B2B Content Strategist
How top 1% Companies build a well thought out content strategy framework
What you will learn
Understand content marketing & importance of Content Strategy
Understand the difference between Inbound & Content Marketing
Learn how to create a Content Strategy & Planning Framework
Learn from Real Life B2B Cases
Downloadable Templates and Worksheets
Learn to create Personas
Learn about the Content Pyramid & Content Creation Strategies
Tools to Discover Content Types & Ideas for Diverse Audience Segments and their Decision Journey Stages
Key CXO level Metrics for Tracking & Appraising Content Marketing
Why take this course?
The difference between a great and unsuccessful content marketing program is 'strategy'. Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects. Content that is not integrated with business goals is content that is created without any strategy. B2B marketers need to learn to create a good framework because the framework gives birth to multiple strategies. A lot of content that is devised for B2B organizations is generally educational, or just has a random single objective, however, in this course, we shall learn about various other types of content objectives and types that are relevant for B2B enterprises today and how to bring them all into one single framework.
We know that without a powerful strategy and framework, our social media and content marketing efforts will always be less optimized and will eventually fail. In this course, you shall understand the core of content strategy, learn from use cases and best practices of global companies and real-life examples, and download & use powerful ready-made templates and frameworks. Risk-Free 30 Days Money Back. Free Downloadable Templates Included. This course is based on a real-time presentation to B2B marketers who are leveraging the learnings today to create powerful content strategies and frameworks.