Branding for Beginners
15 Steps to Create a Visual Identity that Inspires Trust & Professionalism
What you will learn
Create an appealing visual identity for your business or organization
Choose the perfect colors, fonts & visuals for your brand
Define exactly who your target audience is & create a brand that appeals to that audience
Build a consistent visual presence across different social media platforms
Get practical and learn from 4 case studies of (ethical) brands that are doing it right!
This course can help your company build a consistent visual identity that will :
✅ impress your customers,
✅ make you stand out from your competitors and
✅ make sure your brand is recognized and remembered.
The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity.
Section 2 is about getting things done and we will invite you to take the 15 steps to improve your business’s visual identity. We will talk about logos, color palettes, imagery styles, creating templates, visual branding for social media and much more. Each lesson will be followed by a little exercise that I have put together in order to help you assimilate the knowledge by doing.
In section 3 I will show some good practices in terms of visual identity with real life case studies. I have selected 4 companies that I think are doing a great job with their visual branding and I will spend about 10 minutes reviewing each of them, highlighting the good practices for you to take example.
I hope you’ll enjoy this course and that this knowledge will help you achieve success with your organization!