Branding for Beginners

This course can help your company build a consistent visual identity that will :

✅ impress your customers,

✅ make you stand out from your competitors and

✅ make sure your brand is recognized and remembered.

The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity.

Section 2 is about getting things done and we will invite you to take the 15 steps to improve your business’s visual identity. We will talk about logos, color palettes, imagery styles, creating templates, visual branding for social media and much more. Each lesson will be followed by a little exercise that I have put together in order to help you assimilate the knowledge by doing.

In section 3 I will show some good practices in terms of visual identity with real life case studies. I have selected 4 companies that I think are doing a great job with their visual branding and I will spend about 10 minutes reviewing each of them, highlighting the good practices for you to take example.

I hope you’ll enjoy this course and that this knowledge will help you achieve success with your organization!

It seems like you've gathered a range of student reviews for the Udemy course on Visual Identity & Brand Guidelines by Ronny Hermosa. These reviews highlight the course's comprehensiveness, its appeal to both beginners and experienced designers, and its practical approach to teaching branding principles and their application in visual identity. From these reviews, we can summarize the following key points: 1. **Comprehensive Coverage**: The course covers a broad range of topics related to branding, including basic marketing concepts, which is appreciated by beginners and experienced designers alike. 2. **Clear Explanations**: Ronny Hermosa's teaching style is effective for learners, with content that is neither too fast nor too slow, and explanations that are easy to understand. 3. **Business Context**: The course maintains a connection with the broader context of business, ensuring that students don't lose sight of how branding fits into the larger picture of a company's strategy. 4. **Real Examples**: The inclusion of real-world examples helps learners to grasp the concepts and apply them in practical scenarios. 5. **Interactive Learning**: Some reviewers suggest that more interactivity, such as quizzes, exercises, and Q&A discussions, would enhance the learning experience. 6. **Usefulness for Various Learners**: The course is not only recommended for graphic designers but also for anyone interested in understanding branding and visual identity. 7. **Value for Money**: Many reviewers indicate that they find the course content valuable and believe it represents a good return on investment. 8. **Room for Improvement**: Some reviewers mention that while the course is good, later courses by the instructor may provide a more polished and comprehensive experience if watched sequentially. Overall, the course seems to be well-received for its informative content, practical approach, and clear explanations. It's clear that the students value the insights provided and the way the material is structured. The reviews also suggest that there is potential for even more engagement and interactivity within the course to further enhance the learning experience. If you're considering taking this course, these reviews should give you a positive indication of its quality and the value it could provide. Remember to engage with the course materials and potentially ask questions directly to the instructor, as this can add significantly to your learning journey.