4.25 (64 reviews)
☑ Understand the Key Motivators of Selling
☑ Learn the Basic Psychology of Selling
☑ Discover the Four Key Ingredients of Effective Copywriting
☑ Learn how to address your Audience effectively
☑ Why pain is a great trigger to capture attention
☑ How to deal effectively with your readers objections
☑ Understand why your reader will want what he cannot have
☑ Grasp the true value of a captivating headline
☑ Understand why your reader is selfish and how to use that to your advantage
☑ Discover the true value of social proof and why people follow
☑ Understand how to remove risk to increase conversions
☑ How to write in a way that anyone can understand you
☑ What is meant by the KISS principle when applied to copywriting
Do you want to improve your Copywriting in 12 simple steps!
The Pen is mightier than the Sword - if you know how to use it!
Selling online requires expertise and skill - I want to save you hours of research by taking you through my 12 Secret Steps to Great Copy Writing
This 45 minute course will teach you about 12 key aspects of writing great copy:
12. Simplicity +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
As with all my Courses:
When you complete this course, you will be able to apply each of the 12 Steps to your copywriting today. These are key principles which can guide you to write more effectively without having to spend hours reading long books or hunting for information about writing on the internet.
Each Step is designed to be:
At the end of the course I have a special bonus for you - but you will need to take the course to find out what it is! As the course is free....what are you waiting for?
Enroll today and start improving your writing, your sales and your profits!
Why You Need to Take This Course
What this Course is NOT!
Please Introduce Yourself
12 Secret Steps
AIDA is not just an Opera!
Have you any idea who you are talking to?
Who cares what format you use?
Hurting? Want someone to heal your pain?
I haven't got time or money for Objections!
Don't worry, there's always plenty of Scarcity to go round!
So, why are YOU reading my Headlines?
Why do you always want to know whats in it for you?
Endorsements? Pah! Prove it to me!
I Guarantee to you that I love Risk! Or do I?
Right it Wright to Be Red! or you won't be Readable!
Keep it Simple S…. and throw away your Theasaurus
Bonus - Mini Copywriting Course
Introduction to Mini Copywriting Course
6 Ways to Grab Your Readers By the Throat - with Headlines
The Six Essential Components of a Sales Pitch
Six Surprisingly Powerful Words
Six Soft Skills behind a Great Promo Video
Six Common Mistakes and How to Avoid Them
Are You Ready to take the Next Step?
Wrap Up and Summary
Summary and Wrap Up
Great introduction to copy writing. Good solid information. Though the intro and outro music is a bit over done. This is a good course for absolute beginners.
I am a visual person. Access to a manual or a booklet would have been good too. However, the courses are clear and to the point and Mr. Colley is an excellent communicator and teacher. I love his voice too.
Really good info! Thinking about taking his full copywriting course. Great presentation and he has high energy.
A lot of good information well delivered. I really like the instructor's accent, it just happened to keep my attention even more.
Enjoyed the course. Well orgainised and to the point. The only downside is that it was rather short. So be prepared to sign up for the longer course if you are really interested in the subject and need the extra help. Otherwise, I found it a great review for the beginner like me, and am sure even the advanced vetran copywriter will pick up at least a few useful tips to improve their skills.
A very good framework for overcoming a lot of the "writers' block" that new copywriters face. It's hard to know what the guardrails are for getting people's attention with good copy, and these are excellent points to guide the process. Only thing is... I kinda wish there'd been less time spent pitching other classes, and the "introducing John" part probably could have been cut down and edited out of the later videos. For the sake of time, I ended up fast-forwarding past those. Otherwise, highly recommended! It's clear that he uses his own advice and that it works really, really well!
Basic, simple with no fluff. A good place to start. John is well spoken and anyone can understand him.
This course isn't what I was expecting exactly, because I thought it was more about learning to write copy for OTHERS rather than for your own products or services, but I find the material interesting and helpful. I like that the different subjects are brief and there are small chunks I can do as I choose that make them seem more doable, rather than longer segments that could be intimidating. It'd be nice if for some of the things you talk about that examples were included. For example, with headings and subheadings, just a few (visual) examples of good and bad ones, and then brief explanations would help a lot. Real examples sometimes speak more than explanations. Also, make sure your on-screen notes match with the Lecture topic. Lecture 22 is confusing. It's titled, "Six Common Mistakes and How to Avoid Them", yet your notes have titles like "High Energy" when it should have "Lack of High Energy" as the mistake isn't high energy, but NOT having it. Same for the next point in that lecture. "Short Sentences" isn't the mistake. That should have a heading more like, "Too Long/Too Wordy" instead. Overall, though, I've really enjoyed this course. It covers the basics in a short amount of time. Thanks. (Sorry for the block of text. It was in decent paragraphs when I submitted it.)
The course is very basic and short. It is worth 2 dollars that I paid (promotional price), but definitely not 100+$. You can get the same knowledge for free somewhere else. Not satisfied.
Good little mini course that will allow budding copywriters to get an outline and mini cheat sheet of what they need to do.
Thank You John. As I am only 50% through the course, I appreciate how concise your points are. Some I already knew but you definitely opened my eyes to other points such as Scarcity and Pain. I will begin the bonus section later this evening. Thanks Again -Nathan
Nice, fast-paced introduction to the art of writing good marketing copy. After taking this course, you'll be hungry for something a bit more advanced.
Thx John for the unfforgetable tips and tricks i have taken from this course...it is a very good idea to go over a subject again as the first time it often doesn't sink in.... nice delivery tho the intro/outro is unforgetable too. :)) 50 times! Nancy
I found everything about this course interesting and informative. I do have some small objections, hence the four stars. The introductory music is annoying and watching the instructors eyes keep going to the side to read his script was distracting. Just keep in mind it is very basic with basic information. Overall, great course with great content.
I enjoyed this course and benefitted a great deal. John is upbeat and enthusiastic in his approach and explains the steps involved clearly. He is to the point and ends each of his video tutorials with a CTA. He speaks clearly and keeps me engaged all the way to the end.